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»digital advertising

Digital Dominates Ad Spend, The Triopoly Dominates Digital; Holiday Ecom Sales Up - But Lower Than Expected

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Wins, And So Does The Triopoly Digital is expected to account for the majority of US ad spending this year, an industry shift driven (or forced?) by the COVID-19 pandemic, according to WPP media buying unit GroupM. GroupM expects US ad spend to... Continue reading »
by AdExchanger // December 2nd, 2020 //
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New York AG-Led Antitrust Probe Into Facebook Will Focus On Facebook Ad Prices

New York Attorney General Letitia James is leading a bipartisan investigation into whether Facebook engages in anticompetitive behavior to drive up ad prices. James, a Democrat, is being joined in her work, which will also look into whether Facebook’s actions have endangered consumer data and reduced the quality of consumer choice, by eight other state... Continue reading »
by Allison Schiff // September 6th, 2019 //
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Digital Advertising Eclipses $100 Billion For First Time, Per IAB Report

Digital ads in the United States accounted for more than $107 billion last year, the first year digital advertising eclipsed $100 billion after totaling $88 billion in 2017, according to the IAB’s annual Internet Advertising Revenue Report. The report, which is conducted by PwC, uses Comscore media metrics to measure audience totals and time spent... Continue reading »
by James Hercher // May 7th, 2019 //
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Pubs Turn To YouTube; Google Gains From GDPR

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Find Your Audience Some publishers, still reeling from Facebook’s news feed algorithm change, are migrating to YouTube. Hearst, for example, is focusing more efforts on long-form episodic content from flagship magazines like Seventeen, Harper’s Bazaar, Elle and Cosmopolitan, Business Insider’s Tanya Dua reports. Hearst... Continue reading »
by AdExchanger // May 30th, 2018 //
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Brands Bid Adieu To Long-Time Agencies; TV Budgets Are Safe But Not Secure

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Splitsville The long-term agency-client relationship is fading into the past, as major clients like HSBC, Campbell’s and Ford give up decades-long relationships for a fresher approach. In an interview with The Wall Street Journal, Jim Farley, Ford Motor Co.’s president of global markets, said... Continue reading »
by AdExchanger // May 24th, 2018 //
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Tim Armstrong, Keith Weed Eyed For WPP's Top Job; Amazon Nixes Google PLAs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fresh Perspective Oath CEO Tim Armstrong and Unilever CMO Keith Weed are being considered for the top job at WPP Group, Financial Times reports. Armstrong, who ran AOL during its $4.4 billion sale to Verizon and now oversees the combined AOL and Yahoo subsidiary,... Continue reading »
by AdExchanger // May 14th, 2018 //
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WPP Goes 'Bespoke' For BP; Unlockd Vs Google

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bespoke Petroleum BP has consolidated its corporate, fuel and castrol marketing business under WPP after an almost year-long review process. The holding company will launch a new unit called Team Energy to provide services for advertising, media, investment, digital, branding, PR and research. Talent... Continue reading »
by AdExchanger // May 10th, 2018 //
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Paywall Fever; Programmatic Agencies Find Niche With Direct-To-Consumer Brands

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Membership Has Its Privations A paywall and digital subscription craze has swept newspapers, magazines and new media companies in the past year, but many “will soon realize the size of their ‘real audience’ and will soon realize that they don’t pass the ‘value for... Continue reading »
by AdExchanger // May 7th, 2018 //
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Cambridge Analytica Shuts Down; Oath Reportedly Scans Email For Transaction Data

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. End Of An Error Cambridge Analytica has shut down. “The Company is immediately ceasing all operations and the boards have applied to appoint insolvency practitioners Crowe Clark Whitehill LLP to act as the independent administrator for Cambridge Analytica,” the company said in a statement.... Continue reading »
by AdExchanger // May 3rd, 2018 //
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FTC Back To Full Power; Splitsville For Kantar And WPP?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FTC OK Go The Federal Trade Commission is finally at full power. More than a year into Trump’s presidency, the Senate voted Thursday to confirm a full new slate of commissioners: three Republicans and two Democrats. It was in the nick of time. Acting... Continue reading »
by AdExchanger // April 30th, 2018 //
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