digital advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snappy Look A major redesign of the Snapchat app aims to “separate the social from the media” by splitting out interactions with friends and followers from news and media content, writes CEO Evan Spiegel in an Axios op-ed. Read it. Snap is trying to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Service Station Maserati tapped Accenture Interactive to be its “experience agency of record,” a term that encompasses brand strategy, content production, campaign management and, yes, programmatic. Specifically, Accenture will help Maserati take programmatic operations in-house, Campaign reports. Universal McCann and Starcom will continue buying […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. China’s -opoly Will China be home to the next advertising and digital media powerhouse to rival Alphabet and Facebook? Tencent has been flexing its muscles in advertising, and if those ambitions come true, it could pose a threat to Alibaba, Facebook and Google in […]

The Paid Story Snap launched a new ad format, Promoted Stories, allowing brands to push stories beyond their follower base to all Snap users in an entire country. The ads are a series of three to 10 auto-advancing videos that tell a long-form story and live on the app’s Stories page. Previously, Stories could only […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. HyphCycle “I like big bots and I cannot lie.” Or so some vendors imply when they release data that raises marketer fears about digital ad fraud. Demand-side platform Adform is the latest to expose a fraud operation, as covered by The Wall Street Journal, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vertical Disintegration The Justice Department is suing to block AT&T’s $85.4 billion takeover of Time Warner on the grounds that the combined television content and distribution assets violate antitrust law. Bloomberg was first to report the story. Blocking the AT&T-Time Warner merger would have […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adbnb Airbnb has acquired ad tech startup AdBasis, which bills itself as a “controlled testing environment and analytics tool for companies to conduct A/B and multivariate tests on search, display & mobile ads.” But Airbnb doesn’t offer ad inventory. What gives? Ingrid Lunden at […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Value Re-Stored It’s been a long time since industry analysts expressed optimism about the fate of big-box retailers, but a ray of light just crept in. Wal-Mart, Best Buy and Home Depot each topped earnings estimates and demonstrated strong year-over-year growth. “Together, these results […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Procter & Gambling Activist investor Nelson Peltz of Trian Fund Management won a recount vote for a board seat at Procter & Gamble. P&G previously reported that Peltz lost by a narrow margin, but that now appears to be wrong. The news will come […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Rock The Yacht Cannes caught a lot of flak last year from agency leaders who declared the bloated festival had become too expensive. The festival’s parent company, Ascential, will reduce the festival from seven days to five, shave the price of a ticket […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The EU Turns The Screws Google paid off a $2.8 billion fine in June after Europe’s competition commissioner, Margrethe Vestager, found the company had leveraged its search engine dominance to anti-competitively promote its online shopping service. Now Vestager “is gearing up to hit the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Merge Lane Despite government opposition to AT&T’s proposed merger with Time Warner, the companies are full steam ahead building out an ads business to rival Verizon, Facebook and Google. AT&T hired PubMatic President Kirk McDonald as CMO of its new ad unit last […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku Surges Roku shares jumped more than 50% after reporting strong revenue growth in its first public earnings report on Wednesday. The streaming video service’s hardware sales, consisting of its namesake connected TV-box devices, grew 3.8% to $67.3 million. Roku’s software revenue, encompassing its […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AT&T-Time Warner Merger In Doubt The AT&T-Time Warner acquisition seemed like a shoo-in under a merger-friendly administration. The market had confidently priced in the deal with a timeline for this year. But CNN reports that the Department of Justice is demanding Time Warner either […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Step By Step Amazon is beta testing an API for Amazon Marketing Services that will open programmatic access to self-serve and paid search ads. The API lets brands manage their bids, keywords, ads and budgets through connected buying platforms. While the Amazon Media Services […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In The Feed Facebook’s ability to put a short product video in front of hundreds or thousands of potential buyers has made it indispensable to CPG and ecommerce startups. For those advertisers, Facebook and Instagram “are the stuff of fantasy – grand bazaars on […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snapped Up Snap has acquired Metamarkets. The social platform previously acquired ad vendors Flite and Placed, but Metamarkets will be its biggest step into programmatic. “It could represent an opportunity to Snap to present itself as an analytics dashboard across a number of other […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Matter Of Time The Justice Department is prepping for potential litigation in case the government isn’t able to agree on a settlement for the $85 billion acquisition of Time Warner by AT&T, sources tell The Wall Street Journal. Shares of both companies are […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TAM Jam Programmatic advertising will make up 83% of US display dollars by 2019, according to an updated programmatic spend forecast from eMarketer. By 2019, more than $45.7 billion will be transacted programmatically. Almost 80% of that spend will flow through private marketplaces and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tech Testifies Washington, DC, politicians grilled Facebook, Twitter and Google this week about how their platforms have been manipulated by foreign agents. “It shouldn’t be news to anyone that Russia interfered in the election,” said Sen. Dianne Feinstein (D-Calif.) during a hearing convened by […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Carrying Bricks Walmart wants to ramp up its ad business. As reported by Digiday, its pitch to advertisers tracks closely with Amazon’s: Let us match your first-party data to our shoppers and then connect the resulting ads to sales. It’s a powerful offer, since […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unstoppable Big tech may be under scrutiny in Washington, but it’s doing just fine on Wall Street. Amazon, Google and Microsoft continue to post huge profits and revenue growth, even as regulators become more critical of their growing influence over news and industry. On […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pulling The Knockoffs Business Insider’s service-focused programmatic strategy helped it uncover exchanges selling spoofed BI inventory, said programmatic VP Jana Meron at AdExchanger’s Programmatic I/O conference Thursday. Last year, a client planned to cut its BI private marketplace deal because it was able to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Agencies Are People Too LiveRamp will let agencies make its IdentityLink onboarding solution more widely available to marketing services firms, AdAge reports. Launched last year, IdentityLink allows customers – historically brands – to resolve a single identity across different online and offline touch points. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chopping Block Sell-side consolidation is real. Take Turner Broadcasting, which spent the past year whittling its SSP, ad exchange and ad network vendors from 30 to six. Its tech consolidation wasn’t about reducing vendor fees. Rather, it’s improved data and ad campaign integration across […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Networked Television NBCUniversal is putting its $500 million investment in Snap to good use with a joint TV production studio creating scripted Snapchat programs. The studio has already inked a partnership with Donut Studios, which will create short-form shows with 10-second ad breaks. Some […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Crumbles Apple’s recent policy change to limit cookie-based tracking of Safari users [AdExchanger coverage] is already starting to hit publishers reliant on programmatic. CafeMedia, which sells about half of its inventory programmatically, has seen CPMs on Safari dip 10% or more from expected […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pivot To Video LinkedIn is finally selling video ads: native, autoplay and sound-off. Because LinkedIn has a subscription revenue stream, it hasn’t launched ad products as aggressively as other platforms. But video is increasingly seen as a core social feature. And for LinkedIn the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jack Of All Trades A consortium of trade groups pressuring a coalition: It’s like “Inception,” but for ad tech. The ANA, 4As and IAB sent a letter on Thursday to the Coalition for Better Ads asking it to modify its Better Ads Standards to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scrambled Eggs Since its acquisition of Sapient in 2014 [AdExchanger coverage], Publicis Groupe has tried to make business transformation a key service offering. On Wednesday, the group announced its latest reorg to achieve that goal, this time underpinned by a data and technology group […]