Deirdre Walsh

Articles By Deirdre Walsh

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  Ad Exchange News

  LiveRamp Widens Agency Pitch; Media Biz Models Diverge

  BY Deirdre Walsh// October 26th, 2017

  Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Agencies Are People Too LiveRamp will let agencies make its IdentityLink onboarding solution more widely available to marketing services firms, AdAge reports. Launched last year, IdentityLink allows customers – historically brands – to resolve a single identity across different online and offline touch points. […]