digital advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Subscrips On Deck Twitter’s TweetDeck analytics and management service is sending out feelers about a paid subscription. “A subscription business could offer Twitter a vital new revenue stream at a time when its advertising revenue has been in decline,” writes The Verge. It’s not an unprecedented […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Getting To The Next Level WeChat owner Tencent is gaining ground against Facebook. Monthly active users (MAUs) grew 28% year over year to 889 million, the holding company said during its earnings report this week. In contrast, Facebook MAUs grew 17% in 2016 to 1.86 billion. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trigger Warning Google’s brand safety backlash leapt the pond Wednesday when telco giants AT&T and Verizon both said they will pull advertising from YouTube and the Google Display Network, according to reports. What’s going on? Some see a classic case of negotiating leverage. While Havas UK […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Walmart Shopping “We’re behind,” said Marc Lore, Walmart head of ecommerce, at Recode’s Code Commerce conference this week. “We need to catch up.” Catching up means loosening the purse strings. In 2017, Lore spearheaded three acquisitions totalling $200 million (and that doesn’t include Walmart’s $3.3 billion […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You Had One Job Google has been punished in the UK for ignoring brand adjacency issues, but should agencies shoulder more of the blame? Stratechery’s Ben Thompson argues agencies’ reliance on Google and Facebook to handle the logistics of ad targeting have caused them to fall […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lines In The Sand The ANA has demanded walled gardens – specifically Amazon, Pinterest, Snapchat, Twitter, LinkedIn, Foursquare and Instagram – open their platforms to third-party audits. Google and Facebook have agreed to such audits, though the industry “would appreciate both companies keeping the marketing community […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AI, Meet Paid Media As part of a deal between Google and Disney, Google’s voice-activated assistant Home slipped a promo for the upcoming “Beauty & The Beast” premiere into its morning recitation (weather forecast, schedule, commute, etc.). Google maintains it’s not an ad, “but it’s definitely […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ads Can Do It! The ad-supported internet is a boon to the US economy. According to an IAB report led by Harvard Business School professor John Deighton, the ad-supported internet drove more than $1 trillion into the US economy last year, more than doubling in the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Racing The Clock Platforms are apparently behind schedule to answer Marc Pritchard’s rallying call for third-party measurement accreditation by the year’s end. Among all major players, including Facebook, Google, Twitter, Pinterest and Snap, only Google has begun MRC audits. Audits take about three months to complete, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Strong Silent Type “With little fanfare, Amazon Video Ads rolled out this week to advertisers working with the Amazon Media Group,” reports Laurie Sullivan at MediaPost. The ads are mobile, outstream and autoplay, and they meet IAB and MRC viewability standards. Amazon’s habitual silence means […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Carrier Pot o’ Gold Telcos in Europe and the US are looking for ways to spin their data into marketing gold. “Though carriers are in testing mode, the burgeoning telco data sector and millions of dollars in recent startup funding signals a near future in which […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. From Audit To Agent Accenture Interactive, the consulting giant’s digital services group, now has more than 13,000 employees. The company made a push at Mobile World Congress and increasingly comes up against the holding companies, reports Digiday’s Shareen Pathak. WPP CEO Martin Sorrell and other agency […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ramped LiveRamp is using the occasion of its RampUp conference to unveil some marquee onboarding partners, with an emphasis on TV and audio media. The Acxiom-owned company paired with Simulmedia, SambaTV and Spotify to help brands match their customer files against new audiences on those platforms. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cross-Pollination Salesforce and IBM have joined forces on AI. Each company will let the other’s anthropomorphized AI (Watson in IBM’s case, Einstein in Salesforce’s) play in its sandbox. For example, USA Today reports, “an insurance company running Salesforce could use real-time weather updates from Watson to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Skids WPP Group told investors it would grow just 2% in 2017, citing “weaker comparative net new business trends” (i.e., customer wins). Basically the holding company failed to offset last year’s losses of AT&T and Volkswagen enough to maintain its previous growth rate. Earnings release. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snap, Crackle, Pop Snap Inc. shares closed above $24 after its public market debut, but skepticism is in the air. Unlike Facebook, Twitter and Google, Snap doesn’t have a concrete story to tell about its business plans post-IPO, writes Peter Kafka of Recode, likening its strategy […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bye Buy Side Rubicon CEO Frank Addante points to the company’s 2015 acquisition of Chango as a cause for some of its current woes. “The Chango acquisition didn’t work out the way we wanted it to,” he says in a MediaPost interview. “With desktop display, we […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Moar Ratings After months of delay, Nielsen this week is finally set to roll out its total content ratings (TCR) metric, which promises to measure video consumption and ad impact across linear and digital platforms. TCR will debut Wednesday with a “limited commercial release,” Jessica Hogue, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Sheriff The 4As has named former MEC North American CEO Marla Kaplowitz as its new prez, Ad Age reports. Kaplowitz will replace longtime President and CEO Nancy Hill in June. Kaplowitz inherits ongoing calamities like the ANA’s probe into agency transparency and metrics disputes with […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Leaky PMPs Publisher data leakage is alive and well in 2017, AppNexus CEO Brian O’Kelley would like to remind you. In a blog post, he details four ways publishers are giving away their audience data. The really interesting one has to do with private marketplaces. Suppose, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. UnScripted “In a few years, people will talk about JavaScript in the same negative connotation that the market talks about ‘cookies,’” wrote Timothy Whitfield, GroupM’s director of technical operations, in a LinkedIn note. JavaScript, like Flash before it, may be transitioning from a core digital ad […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Memory Lane In the wake of Right Media’s 2007 sale to Yahoo, there was an “ongoing war with the Right Media change agenda versus many on the Yahoo side,” according to Megan Pagliuca, who had a front-row seat to the culture clash. In an interview with […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shadow Of Facebook Snapchat’s user growth was up just 3% last quarter, compared with 14% the quarter prior. If Snap can’t engage users through hardware (i.e., its Spectacles product), it had better come up with a software product Facebook can’t steal, according to Nabil Elsheshai, senior […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPGiants The world’s largest food manufacturers are trying to swallow each other whole. After reportedly making a bid for Mondelez late last year, Kraft-Heinz offered $143 billion for CPG giant Unilever on Friday (which is roughly Unilever’s market cap, though, oddly, Kraft-Heinz is the smaller company). […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Other Arbitrage The ad network model may have evolved, but sell-side arbitrage is still rampant. Some supply-side platforms (SSPs) still resell inventory and misstate which publishers they represent, Digiday reports. Buyers don’t know which SSPs their publisher partners are working with, so it’s difficult for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Times The New York Times is doubling down on programmatic in international markets as part of its goal of doubling digital revenue by 2020. The Times hired programmatic chiefs in London and Singapore, Digiday reports. It’s also pitching European advertisers on video and data opportunities […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Acquisitive Year On its Q4 earnings call, Dentsu pointed to its Merkle acquisition as a “step change for the group providing immediate scale, talent and new capability in top-quality data, analytics and CRM.” It also called out Accordant as a “significant investment” in programmatic. Read the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snap Judgment In a post on Stratechery, Ben Thompson dubs Snap’s product and advertising road map “the Gingerbread Man strategy,” since its only defensible position is to run, run, run as fast you can (aka constantly invest in new consumer and advertiser products). The problem? Cost. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FCC You Later Ajit Pai, newly appointed chairman of the FCC, pushed back on the idea that he opposes a free and open internet, telling Reuters “the only question is what regulatory framework best secures that.” President Obama’s administration reclassified broadband providers like Comcast and AT&T […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No TCR? NBD Nielsen isn’t sweating the delay of its Total Content Ratings (TCR) rollout. During the company’s investor call Thursday, CEO Mitch Barns attributed the hold-up to client lags. [Read the release.] “The measurement itself is solid and is working as intended,” he said. “The […]