digital advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Still Spoofing British publisher News UK “did a test where we turned off all our programmatic supply and tried to buy our own inventory when it wasn’t available, and we found that we could,” said Ben Walmsley, commercial director at The Bridge, the company’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Case In Point AT&T and the Justice Department released pre-trial briefings outlining their respective arguments for and against the telco’s merger with Time Warner. The trial, which begins next week, could set important new precedents as legacy cable operators and entertainment studios make their […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News Weak Newsweek Media Group, the once-venerable US publisher, is losing advertising technology partners and advertisers amid scathing reports of online ad fraud and a crackdown from the Manhattan District Attorney. AppNexus, SpotX and Teads have each ended their relationships with Newsweek and subsidiary […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blurred Lines Do publishers need to have distinct programmatic and non-programmatic ad sales teams? The New York Times thinks those days have passed, and it has disbanded or absorbed its programmatic team, Digiday reports. The move was part of a larger reorg in December […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cut Through The Noise Fox Networks wants to trim two minutes per hour from its TV ad time by 2020. That’s a deep cut, considering that in 2017, broadcasters averaged over 13 minutes of ads per hour, according to Nielsen. To stave off a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Passing Review Google’s Zagat saga came to an end on Monday when the tech giant agreed to sell the restaurant reviewer to startup restaurant guide The Infatuation, reports The New York Times. Terms of the deal weren’t disclosed. Google bought Zagat for $150 million […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Omnipresent The dispersal of location data across the digital ad ecosystem exposes the industry to legal liability and backlash should it ever face a breach, Christopher Mims writes for The Wall Street Journal. Most consumers aren’t aware that even if they opt out of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. “Less Doing More” In a speech at the ANA Media Conference, Chief Brand Officer Marc Pritchard shared new details on Procter & Gamble’s ongoing marketing revamp, which involved significant spending cuts with “several big players” by 20% to 50%. “We took more control, and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pod People NBCUniversal is cutting its TV ad load, reducing the number of prime-time ads by 20% and total ad time by 10%, Alex Bruell reports for The Wall Street Journal. It hopes this strategy will appease consumers who are increasingly impatient with advertising […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Telecom At Me, Bro Comcast is planning a $31 billion bid to purchase all of UK broadcaster Sky – though Comcast CEO Brian Roberts told the The Wall Street Journal it would also accept a majority stake. Fox’s 39% stake in Sky was a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Social Backlash Speaking on NBC’s “Meet the Press” Sunday, Democratic Sen. Amy Klobuchar of Minnesota said she would support legislation fining social media companies that don’t weed out political bot accounts. “These are the most sophisticated companies in America. … I believe that they’ve […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Valley Pally Snap is giving away more free ads, this time to startups associated with tech incubators like Y Combinator, Rough Draft Ventures and Dorm Room Fund, Recode reports. Startups or former startups from these programs will get hundreds of dollars in free inventory, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OTT Hypergrowth Roku’s ad business is growing fast, representing about three-quarters of its total platform revenue in 2017. In its Q4 earnings, the company said 2017 platform revenue grew 115% to $225 million, meaning Roku made roughly $168 million in ad revenue last year. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Strike A Happy Media Digital media consumption grew 13% last year, according to an examination of Nielsen Digital Content Ratings by Pivotal Research analyst Brian Wieser. Verizon, Amazon, Snapchat and Twitter were relatively flat in terms of their share of digital media consumption from […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Self-Serve Subterfuge DOJ special counsel Robert Mueller’s indictment of 13 Russian nationals sheds more light on how the Russia-backed Internet Research Agency used ad-buying tools from Facebook and other social platforms to influence US voters. “Defendants made various expenditures … including buying political advertisements […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AMPed Up Google is referring a greater share of publishers’ mobile traffic than it once did. Consumers get 18% of their mobile traffic from AMP, up from 16% last year, according to a report from Chartbeat. Meanwhile, traffic from Facebook Instant Articles was down […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snaplash Snap sales VP Jeff Lucas, formerly Viacom’s ad sales chief, has left the building, Cheddar reports. Snap had a nice stock bounce, too, after it beat Q4 revenue projections, but the company’s next phase of potential growth will largely be in new hands. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CPGs Make Data Inroads CPG brands like P&G and Clorox are starting to crack the code on digital spending, according to a report from L2. CPGs are getting smarter about using data-rich channels like search, where they can capture intent. By bidding on cheaper […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Sincerest Form Of Flattery Facebook appears to be testing another Snapchat product clone, this time of Snap Maps, a mapping feature allowing users to view and share Stories posts based on location. Earlier this month, Instagram also added a carousel format tripling the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Fraud Refunds The ad management company AdTrader published a Medium post encouraging advertisers to join its class-action lawsuit against Google. Back in December, AdTrader sued Google over almost $500,000 in publisher ad revenue it says the ad platform giant improperly seized. The company […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gone In An Instant More than half of Facebook’s 72 original Instant Articles publisher partners are no longer using the platform’s fast-loading mobile article format, according to the Columbia Journalism Review. After analyzing 2,308 links posted to publishers’ pages during one day last month, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pitch-Perfect How did Amazon make sure that the tens of millions of Alexa-enabled devices in living rooms around the country didn’t activate during its Super Bowl ad featuring Alexa? It turns out, Amazon has been working on ways to keep Alexa from being activated […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. More Media Mega-Mergers? Nearly a decade after their split, CBS and Viacom might be getting back together. According to Reuters, the CBS board has discussed the possibility of reuniting with Viacom, a union that would bring CBS’ broadcast properties together with Nickelodeon, MTV and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Off The Grid When Facebook announced it would downplay news and promote friend and family posts in the news feed, it cautioned investors that engagement metrics could slip. But engagement may have been falling before then, reports Bloomberg’s Sarah Frier. Nielsen and comScore said […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Casting For Data In December, Apple began providing podcast producers with iOS listener metrics – the number of people who stayed for a full program and when listeners dropped out. Some observers at the time were concerned podcasters would rue the day they asked […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rob’s-Eye View Rob Norman, who retired as GroupM chief digital officer last November, spoke with The New York Times about his expectations for media and advertising in the next decade. Despite the hype and the reality of duopoly dominance, Norman isn’t betting against an […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swiss Cheddar Of the $50 billion or so WPP spent on media in the past year, about $5 billion went to Google and $2 billion to Facebook, according to CEO Martin Sorrell, speaking to Fox Business Network at the World Economic Forum in Davos, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You The User Google announced major changes to its advertising control features. Users can now see brands that are targeting them for retargeting campaigns – what Google calls “reminder ads” – and decide whether to shut them down. Next it will expand the tool […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Settle An Old Score Changes are afoot at comScore, but it’s unclear if those changes are for the better or the worse. Bloomberg reports comScore has enlisted Goldman Sachs to explore a potential sale, though no formal talks have begun. The measurement firm also […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up To BAT The programmatic market in China grew roughly 49% to $16.7 billion in 2017, according to new figures released by eMarketer. Almost 80% of programmatic spend in China went to mobile.  Programmatic’s share of display spend in China is 60%, which still […]