Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mistaken Identity Identity graphs are a necessary part of the cross-channel marketing future, but what about data quality? “Not enough focus is on if the data is correct,” OMD managing director Julie Fleischer told Ad Age’s George Slefo at AdExchanger’s Omni.Digital conference last week. “And if […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Simmer Down Now Enough with the Apple alarmism, Chris Pedigo of Digital Content Next says in a rebuttal to an AdExchanger column by Alan Chapell. And no, he’s not talking about the headphone jack. Pedigo writes that Chapell’s piece unnecessarily raised fears about Apple’s expanded Limit […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hungry Cloud Google will acquire API management provider Apigee for $625 million. Apigee comes to Google with a list of enterprise clients (Walgreens, AT&T, Burberry and Live Nation among them) and helps their developer APIs talk to each other and collaborate on digital business functions. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Battle Of The Box FCC Chairman Tom Wheeler rattled content owners and advertisers when he revealed an initial proposal to “free” the set-top box from cable’s control. Wheeler listened to a counterproposal from content producers [AdExchanger coverage] that would restrict set-top boxes but would have cable […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Back To Basics The Washington Post will use Google’s Progressive Web Apps (PWA) technology to speed up mobile website loading, Jack Marshall reports for The Wall Street Journal. Seventy percent of the Post’s traffic comes from mobile devices, and 63% percent of overall traffic comes from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Browser Flimflam A grabbing WSJ headline, “Microsoft and Google Browsers Had High Ad Fraud Rate,” obscures a relatively benign study from FraudLogix on browser-based fraud rates, which claims Internet Explorer and Chrome are the most affected. Of course, it’s all within a relatively small range (sub-5% […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Speeding Encouraged Continuing its crusade against slow mobile load times, Facebook will “pre-fetch” the contents of advertisers’ mobile websites. Word of the Google-like initiative was buried at the bottom of a blog post explaining how advertisers can improve their mobile web performance with Facebook’s existing suite […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pre-Roll Take Flight Twitter will expand its pre-roll video ad program to individual content creators, Ad Age’s Garett Sloane reports. Twitter has sold skippable pre-roll ads to top publishers and media companies since 2013. Now it wants to help so-called influencers make money by cutting them […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. I’m Lovin’ It Omnicom can add McDonald’s to its list of major account pickups this year, as the fast-food giant ends a 30-year relationship with Publicis Groupe’s Leo Burnett. The five-month McDonald’s review surfaced some controversy, with WPP dropping out of contention due to unheard of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Back To Basics After a scorching hot upfront period, Standard Media Index (SMI) notes the scatter market seems to have plateaued, writes Anthony Crupi at Ad Age. Case in point: The broadcast scatter market was down 10.5% YoY in June. Don’t read too much into it, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Privacy Barbed Wire Bloomberg reports Apple is developing a video-sharing social network akin to Snapchat. With Apple’s knowledge of your contacts and its built-in camera, it has a powerful use case. But the project has to survive a rigorous overview by a “a team inside Apple […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Double Standard Google will punish mobile sites that allow intrusive interstitial advertising, but it apparently won’t hold mobile apps to the same standard, writes Lara O’Reilly for Business Insider. She points out Google’s AdMob still offers a mobile interstitial unit. It’s not that interstitials are less […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Hits Unmute Facebook is testing autoplay video ads with sound on, Mashable reported after Australian users first started seeing (and, uhh, hearing) the spots on Tuesday. Half of the test is more of an active prompt for sound than true autoplay audio, as a user […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Push Spotify wants to be more than an audio platform. The company pushed into video in May with 12 original series around music, and plans to spend big to expand in categories like animation and comedy, reports Sahil Patel at Digiday. But it’s tough to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tick Tock The Guardian is running its first time-based online ad campaign, reports Lucinda Southern at Digiday. Advertisers can buy ad slots of up to 30 seconds across the publication’s properties. The Economist, which also bills for ads based on time, is the first advertiser to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sign Of The Times The New York Times has shut down its NYT Now app, a curated mobile experience that was geared to young people. NYT Now debuted two years ago with a $1-$2 weekly subscription, then became a free service for its second (and final) […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sold Sign Univision continues to expand its digital footprint with its $135 million acquisition of Gawker Media. Gawker and its three brands will sit next to The Root and The Onion under Univision’s Fusion Group, a group of digital media sites targeted to multicultural millennials. One […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sub Not Required The Wall Street Journal is poking new holes in its paywall, Nieman Lab reports. The Journal’s affluent readership gives it leeway to charge high subscription fees, but it turns out blocking content often doesn’t convert non-subscribers. The Journal is experimenting with 24-hour guest […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Kid On The Block Omnicom’s Hearts & Science, which sprung out of the holding company’s P&G account win last December, gave Omnicom the edge needed to win AT&T’s business, Ad Age’s Maureen Morrison reports. Launched on the premise of using data and analytics to drive […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tectonic Shifts AT&T will consolidate its creative, digital and media accounts under Omnicom, Ad Age reports. Hearts & Science, Omnicom’s newly launched agency led by Scott Hagedorn [AdExchanger coverage], will handle media buying for the telco giant. BBDO will handle creative. It’s a huge loss for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AcuityAds Imbibes 140 Proof AcuityAds snapped up 140 Proof, a 24-person ad tech outfit that collects data from public social profiles, in a $20 million cash deal. 140 Proof’s “blended interest graph” crawls sources like Twitter, Pinterest and Google+. Sign of the times: Acuity CEO Tal […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Old Dog, New Tricks Nucleus Marketing Solutions, a joint supply-side venture from Gannett, Hearst, McClatchy and Tribune Publishing, is out to innovate advertising opportunities on legacy print pubs, reports Ad Age. With a combined 168 million uniques, Nucleus claims to offer larger scale and better targeting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G <3 Mass Messaging Procter & Gamble will take a step back from personalized ads on Facebook after recent targeted campaigns failed to deliver, CMO Marc Pritchard tells Suzanne Vranica of The Wall Street Journal. “We targeted too much and we went too narrow and now […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Against The Stream Hulu is dropping its free offering to focus exclusively on subscriptions, while shunting much of the free content it had to Yahoo View, an(other) ad-supported streaming TV service under the Verizon umbrella, reports Variety. You can think of Hulu as a massive experiment undertaken […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Kicking The Habit A new report on ad injection released by Google, New York University and the International Computer Science Institute found pay-per-install networks drove more than 3 billion attempted downloads of malicious software. Four companies in particular were noted for their flagrant PPI fraud: Amonetize, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Hotness Snapchat ads are expensive, difficult to measure, fleeting and under attack from platform giants. But they’re on an absolute tear with marketers. “Advertisers want to be associated with the trendiest, newest thing, and this year, that’s Snapchat,” says IPG executive VP Chad Stoller in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Friends Nielsen scored a measurement coup: Starting next week its Social Index, which measures the engagement and activity of TV-viewing audiences on social media, will include Facebook data (previously it was just Twitter), with plans to incorporate Instagram as well. “Nielsen claims to be the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Playing Broker People in ad tech don’t know a lot about Google’s exchange bidding in dynamic allocation (EBDA) product, which was pre-announced earlier this year in a bid to slow the stampede to header bidding. [AdExchanger coverage] But what they DO know, they don’t like, writes […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Forecast GroupM lowered its 2016 global ad spend projection from 4.5% to 4.0% growth due to slowdowns in China and Brazil, according to its “This Year, Next Year” ad spend forecast for 2016-2017. China’s economy is reaching a “new normal” with lower but sustainable growth, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Welcome To The Games Move over Snapchat. NBC will expand its Olympics broadcast rights to Facebook, which will publish up to 20 exclusive highlights and a two-minute daily recap across its platform in the US, Kurt Wagner of Recode reports. NBC won’t allow social platforms to […]
