digital advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Get The Message “Clearly messaging apps are where social media is going next, and we and other publishers need to figure them out,” says Tom Standage, deputy editor of The Economist, in an interview with Laura Hazard Owen of Nieman Labs. The Economist already […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Platform Alliance! During Alliance Data Systems’ (ADS) Q4 earnings call (read the release), CEO Ed Heffernan described the company’s end game: Building a series of platforms to capture the purchase data of consumers. While ADS – parent company of Epsilon/Conversant – is currently a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ready, Set-Top, Go! FCC Chairman Tom Wheeler is expected to put forward a proposal “aimed at lowering bills for cable viewers and providing more access to Internet-based programming,” writes John McKinnon of The Wall Street Journal. Cable and telco companies (and anybody else with […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Birds Of A Feather Re/code’s Peter Kafka reports that Twitter stopped showing ads to certain power users as a way to keep them engaged. The move surfaces some questions, like: Why has Twitter been sacrificing core user experience for (yet unrealized) user growth? Kafka […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lend Me Your Eyes Spotify rolled out its long-awaited video product this week, starting with its Android app, reports Mike Shields at The Wall Street Journal. Digital video is a tempting prize – the platforms that do it best get the biggest budgets – […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Paroxysm Product head Kevin Weil will exit Twitter as part of a new shakeout, Re/code reports. Weil made a name for himself as head of Twitter’s revenue (i.e., advertising) products, but his big project – Twitter Moments – appeared to fall flat with […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Verizon’s Horizons “AOL’s global capabilities and partnerships are instrumental to our overall long-term global digital media strategy,” said Verizon CFO Fran Shammo on the company’s Q4 earnings call. Shammo said Verizon foresees “a significant opportunity in using the programmatic platform with the data from […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. App Store Cold War App Annie published its “2015 Retrospective” on Wednesday, highlighting the new frontiers of app monetization. A big part of it is literal frontiers, with markets like India, Mexico, Turkey and Vietnam experiencing an app revenue surge in tandem with smartphone […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bloomin’ Onion Spanish-language Univision purchased a stake in The Onion and its various channels (like the A.V. Club and ClickHole). Read the release. The move is part of a broad effort to reach a younger audience, and follows Univision’s recent acquisition of The Root, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A(OL) Rose By Any Other Name AOL owns media properties (like HuffPo and TechCrunch), email accounts, an ad tech stack and mapping services (remember MapQuest?), but its brand is loosely understood by users who associate it with dial-up Internet and marketers who don’t know […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Crab Apples In a brusque note posted to Apple’s developer blog on Friday, the company announced the end of its iAd App Network, which will officially sunset on June 30. No new apps will be admitted to the network, though current marketplace members can […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Kicking Tires Snapchat is suddenly sweet on ad tech, so much so that an acquisition may be in the offing. A few days after Digiday reported on its API dreams, Re/code’s Kurt Wagner notes the company is evaluating acquisition targets. Among the startups in […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DIY iAd BuzzFeed says Apple’s iAd platform will go 100% self-serve, eliminating its human ad sales force for the mobile ad network giant. “It’s not clear what this means for Rubicon Project, MediaMath, and the other ad tech companies that had been overseeing programmatic, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Waiting for Godot “There is a lot of smoke and mirrors out there,” says Long Ellis, former ad sales director at the now-defunct Google TV, regarding the viability of programmatic TV campaigns. Mike Shields of The Wall Street Journal asks why programmatic TV is […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Little Birdy Told Me Twitter’s been mostly boxed out of the influencer marketing mix – overshadowed by Instagram, YouTube and even Snapchat – but a new ad strategy aims to tap its brand advocate crowd (who don’t even know they’re influencers) by allowing companies […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Scaling Video Ambition Vice may have spun a young reporting and video operation into broadcast gold, but the transition for other digital newsrooms into streaming or TV(ish) production has come up short. Yahoo and Time Inc. recently announced they would scrap their digital video […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Ad Fraud? Sources tell CNBC that Yahoo has a fraud problem. “One company that used Yahoo’s programmatic video ad platform said it discovered 30 to 70% of its ads were not running in areas where Yahoo was claiming they were,” Michelle Castillo reports. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Soft Diplomacy Forbes shared results of a recent experiment in which a sample of ad-block users were asked to turn off the software in exchange for an ad-light experience. “The reaction to our testing was swift,” writes Lewis DVorkin. “A handful or two of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s A Snap Snapchat is building an API, unnamed sources tell Digiday’s Garett Sloane. Snapchat would be following in the footsteps of Pinterest and Instagram, which both unveiled ad APIs last year, though it could be a year or more before Snapchat has anything […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Staying Trim It’s anecdotal evidence, but a look through LinkedIn data by Pivotal Research analyst Brian Wieser shows “a noticeable slowdown in hiring at major ad tech firms in the fourth quarter,” according to Wall Street Journal reporter Nathalie Tadena. It isn’t such a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vested vs. Invested When the VC security blanket begins to unravel, it’s employees – not investors or founders – who end up out in the cold. Look at Foursquare’s recent down round, which cut the company’s valuation by more than half and added more […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bezos’ WaPo In the two years that Jeff Bezos has owned the Washington Post, the publisher’s digital traffic has surpassed that of The New York Times and has begun to close on Buzzfeed. The Wall Street Journal delivers the profile treatment. “The narrative around […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Leadership Change At Criteo Eric Eichmann, once Criteo’s COO and president, is now its CEO. JB Rudelle, once its CEO and chairman, is now its executive chairman. “This evolution comes at the right time for Criteo”, Rudelle said in a statement. “As we head […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV’s Royal Rumble When streaming services like Netflix and Hulu took off, they were just the dumb pipes for broadcasters (a nice recurring revenue stream beyond TV syndication). But digital players are fueling a huge increase in scripted programming – nearly doubling since 2009 […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. brAIny On the heels of Facebook’s new “Big Sur” ad servers for AI computing and Google’s quantum computing technology for AI and predictive search marketing, IBM has opened access to Watson, its AI engine, via a set of API integrations. These tech power players […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now You See Me For gaming publishers, ad blocking is a big concern. About 40% of gaming media network IGN’s audience deploys ad blockers, Ad Age reports. Interestingly, mobile ad blocker adoption is negligible at about 2% of users, suggesting Apple’s support for such […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Old News Turner Broadcasting hopes CNN can extract more value from its audience with a “new” data-driven strategy, reports Jessica Davies of Digiday. The service, which it’s calling Audience Insights Measurement, will enable more granular data on CNN readers to help marketers in their […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Can You Hear Us? In 2013, the FCC began enforcing regulations against TV broadcasters that aired commercials louder than programming. But streaming services slip through a loophole in that policy, and Vice reports on services like Sling TV and individual networks that have migrated […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Hole In Your Pocket Networks of smartphone apps have been tracking user locations every three minutes, even when the app isn’t in use. Elizabeth Dwoskin of The Wall Street Journal reports on one mobile data provider, Factual, that is using those location streams […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Goes To The Light Will Yahoo’s reversal of its planned Alibaba spinoff, announced Wednesday, have the desired effect on its core media and advertising business? That is to say, will it raise the valuation of that business above effectively zero? Marissa Mayer told […]