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Advancing AI; Facebook Search Changes Favor Content

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On the heels of Facebook’s new “Big Sur” ad servers for AI computing and Google’s quantum computing technology for AI and predictive search marketing, IBM has opened access to Watson, its AI engine, via a set of API integrations. These tech power players can’t nail down precise end goals or use cases, but they all clearly see advanced AI capabilities as one of, if not the, killer applications for future marketing platforms. More at Fast Company.

Throwing Its Weight Around

Blake Ross, former Facebook product director and Firefox co-founder, has an insightful Medium post evaluating recent Facebook product changes. The social giant recently announced a new local search application that was hailed as a “Yelp killer,” but it’s not actually seeing any internal prioritization (though it did knock $200 million off Yelp’s market cap). Facebook has also started ranking content and shopping opportunities over humans in its search bar. It gets less attention than the phantom Yelp killer, but it’s far more consequential. Read it.

Back To Basics

In India, Silicon Valley product expansion requires building infrastructure. For instance, Alphabet is working with the Indian government to add Wi-Fi to rail stations and investing in “Project Loon,” which aims to spread Internet to rural towns with high-altitude balloons, which in turn are in a heated race with Facebook’s Indian Internet expansion plans. The WSJ’s Newley Purnell cites a McKinsey report showing more than 1 billion Indians without Internet, “and Google is keen for new users to engage with its services, including search, Gmail and video service YouTube.” More.

Time To Make The Content

Content marketing is no longer an editorial quagmire or a vague hypothetical. It’s here and almost every major publisher has embraced some form of sponsored content creation. Which means it’s time to start thinking about standards and best practices for the quasi-journalistic, client-facing role. Writing for the Harvard Business Review, Alexandra Samuel assembles a list of what she sees solidifying in the space. Check it out.

But Wait, There’s More!

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

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The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.