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»Agencies

4 Ways The Death Of The Cookie In Chrome Could Affect Marketers

Ad buyers aren’t thrilled about Google Chrome’s decision to phase out third-party cookies, but they’re thankful it’ll take about two years; Safari and Firefox didn’t extend such a courtesy. During that time, most buyers intend to rebuild their targeting and measurement strategies. But Google’s proposed Privacy Sandbox solution is still too theoretical for there to... Continue reading »
by Alison Weissbrot // January 17th, 2020 //
»
Why Technology And Data Assets Should Not Be Owned By Your Agency

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Advertising agencies are often masters of creating and developing brands. To survive and keep striving, they... Continue reading »
by AdExchanger // September 9th, 2019 //
»
Podcast: How Accenture Interactive Gate-Crashed The Agency Business

If you’re still confused about what’s motivating global consulting firms to move in on agency turf, who better to explain than a longtime holding company executive who defected to the other side? Nikki Mendonça, global president of Accenture Interactive Operations, spent 28 years in marketing services, including 16 years at Omnicom. She left in 2018... Continue reading »
by Zach Rodgers // July 17th, 2019 //
»
Agencies Must Become More Neutral To Thrive (And Even Survive)

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. Organizations are awash in data. They are creating more and more of their own data, and they are now starting to buy increasing amounts of external... Continue reading »
by AdExchanger // July 11th, 2019 //
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Podcast: Media Agency Tectonics

Dentsu Aegis Network’s media billings grew 28% in 2018, according to benchmarking firm RECMA, making it the fastest-growing media group among the holding companies. The company now has $13 billion under management across Carat, dentsu X, iProspect and other agencies. This week on AdExchanger Talks, Dentsu Aegis’ media chairman, Doug Ray, describes the agency’s growth... Continue reading »
by Zach Rodgers // April 24th, 2019 //
»
How Buyers And Sellers Might Deal With An Economic Downturn

by Sarah Sluis, Alison Weissbrot, James Hercher and Ryan Joe The economy is a roller coaster. It’s up, it’s down, it does a loop-de-loop. A downturn isn’t guaranteed, but there’ve been enough rumblings that people are waiting for the other shoe to drop. The last recession in 2008 catalyzed some change in the industry –... Continue reading »
by AdExchanger // February 8th, 2019 //
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Martin Sorrell At CES: Clients Will Demand Speed And Flexibility In 2019

While industry executives were ogling Alexa-enabled gadgets and 8K roll-up TVs at CES on Tuesday, Martin Sorrell took the stage to talk about the future of the industry and his new holding company, S4. The former WPP CEO, joined on stage by S4’s newly minted board members, MightyHive CEO Pete Kim and MediaMonks CEO Wesley... Continue reading »
by Alison Weissbrot // January 9th, 2019 //
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Comic: Recoupling

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by AdExchanger // December 14th, 2018 //
»
Shifts In The Agency-DSP Dynamic As Clients Take Control Of Programmatic

About seven years ago, DSPs that pitched marketers directly risked losing massive agency contracts. But today, as more marketers influence technology decisions and take programmatic contracts in-house, DSPs are freer to go after brands directly. Even The Trade Desk, which built a $6 billion business by pledging its allegiance to agencies, has signed more than... Continue reading »
by Alison Weissbrot // December 3rd, 2018 //
»
Zenith Forecasts Slower Programmatic Media Growth As Data Costs Go Up

Global programmatic advertising will grow by more than $13 billion next year and the year after, but its growth rate has stalled and it’s making slower-than-expected headway in taking share from non-programmatic media, according to Zenith’s 2018 Programmatic Marketing Forecast published Monday. Programmatic display advertising will clear $70.2 billion this year, according to the report,... Continue reading »
by James Hercher // November 19th, 2018 //
»
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