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»Agencies

The Brand-Agency Relationship Can Suffer During Tumultuous Times

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. In times of crisis, traditional playbooks go out the window. Under pressure, with mounting concerns and increased tension, the risks of mishandling... Continue reading »
by AdExchanger // May 11th, 2020 //
»
How To Manage A Multimillion-Dollar Account From Your Sofa

Agencies, used to face-to-face meetings, are grappling to pivot to a remote workforce in light of the COVID-19 pandemic. Navigating client uncertainties, making urgent changes to in-market campaigns and pausing long-term projects to make room for pressing work are top concerns as agencies adjust to work-from-home life. Here’s how a handful of large digital and... Continue reading »
by Alison Weissbrot // March 20th, 2020 //
»
Podcast: Accenture Interactive’s Big, Fat, Unified P&L

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts.Accenture Interactive has grown massively in the 11 years since its founding. Accenture Interactive has grown massively in the 11 years since its founding. The agency division of consulting giant, Accenture has annual revenue of $10 billion and is... Continue reading »
by Zach Rodgers // March 5th, 2020 //
»
GroupM Partners With Index Exchange As Hold Cos Lean Into SSPs

The supply-side platform Index Exchange and WPP’s media buying unit GroupM are approaching publishers with an unusual partnership. According to three publishers who were briefed about the deal, GroupM will begin to rout a majority of its demand through Index Exchange as part of a supply-path optimization (SPO) effort. Concentrating demand on Index’s pipes will... Continue reading »
by Alison Weissbrot // March 2nd, 2020 //
»
GumGum Surfs The Contextual Wave; Kraft-Heinz To Increase Budgets, Cut Agencies

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stick To It GumGum began life as an image-recognition startup that served contextual ads alongside relevant images. The company muddled along during a period when contextual was not exactly in vogue, but now appears well positioned to seize on headwinds faced by user-level addressability.... Continue reading »
by AdExchanger // February 14th, 2020 //
»
4 Ways The Death Of The Cookie In Chrome Could Affect Marketers

Ad buyers aren’t thrilled about Google Chrome’s decision to phase out third-party cookies, but they’re thankful it’ll take about two years; Safari and Firefox didn’t extend such a courtesy. During that time, most buyers intend to rebuild their targeting and measurement strategies. But Google’s proposed Privacy Sandbox solution is still too theoretical for there to... Continue reading »
by Alison Weissbrot // January 17th, 2020 //
»
Why Technology And Data Assets Should Not Be Owned By Your Agency

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Advertising agencies are often masters of creating and developing brands. To survive and keep striving, they... Continue reading »
by AdExchanger // September 9th, 2019 //
»
Podcast: How Accenture Interactive Gate-Crashed The Agency Business

If you’re still confused about what’s motivating global consulting firms to move in on agency turf, who better to explain than a longtime holding company executive who defected to the other side? Nikki Mendonça, global president of Accenture Interactive Operations, spent 28 years in marketing services, including 16 years at Omnicom. She left in 2018... Continue reading »
by Zach Rodgers // July 17th, 2019 //
»
Agencies Must Become More Neutral To Thrive (And Even Survive)

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. Organizations are awash in data. They are creating more and more of their own data, and they are now starting to buy increasing amounts of external... Continue reading »
by AdExchanger // July 11th, 2019 //
»
Podcast: Media Agency Tectonics

Dentsu Aegis Network’s media billings grew 28% in 2018, according to benchmarking firm RECMA, making it the fastest-growing media group among the holding companies. The company now has $13 billion under management across Carat, dentsu X, iProspect and other agencies. This week on AdExchanger Talks, Dentsu Aegis’ media chairman, Doug Ray, describes the agency’s growth... Continue reading »
by Zach Rodgers // April 24th, 2019 //
»
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