Agencies

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

The industry is “at a critical inflection point in our digital evolution,” David Cohen told attendees at the 1,200-person-strong Annual Leadership Meeting in Florida on Monday.

Programmatic auctions are creating so many carbon copies of themselves that it threatens to topple the entire structure of programmatic.

Marketers are wasting 25% of their ad spend on made-for-advertising websites and inefficiencies. And the ANA thinks consolidation and education are the solutions. Plus: 2024 ad spend will grow, but at a slower rate. And streamers will grapple with CTV’s rising ad spend and linear TV’s accelerating decline.

The widening “trust gap” between consumers and the ad industry is enough to make a chief privacy officer quit. So Arielle Garcia did. She explains why.

Digital media and television have been playing by different sets of rules due to the nature of ad delivery and tracking. But these worlds are slowly colliding.

Media mix modeling is back in fashion. Meta, Amazon and Google are finding ways for marketers to measure the effectiveness of their entire advertising spend. Should we trust them?

Roy Armale, VMLY&R’s global chief innovation officer, believes in tackling technology with human behavior in mind – and being careful not to let the convenience of technology alter our perception of what it means to be human.

Criteo is still using third-party cookies while it can. Why not? But “if tomorrow we don’t have access to them, then we’ll have to use something else,” said CEO Megan Clarken. What sort of “something else?” Criteo has been testing what it refers to as “more privacy-enabled, controllable and reliable signals.”

The “Big Tent” Backlash The IAB announced last week that advertising and media agencies will now be able to join the industry trade association as members. All the big agencies are already partners out of the gate.  The IAB makes the case that online advertising must span many categories to work effectively, and the industry […]