Who doesn’t pine for the good ol’ days? Change is hard, and new products often solve some problems while creating new ones.
On this week’s podcast, we dive into two separate stories with such a theme.
First up, we discuss The Trade Desk’s new Kokai platform. It launched two years ago, but many buyers prefer both the front-end interface and back-end decisioning of the older Solimar platform. Although The Trade Desk has been nudging buyers to adopt Kokai, it will stop the nudging and allow traders to use the older platform for the foreseeable future. No deprecation plans ahead – we explain why.
Then, we talk through how Nielsen’s new, accredited Big Data + Panel rollout is going. The modeling has caused some wild swings in demographic information. And these variations have shaken the confidence of Nielsen’s TV programmer customers, who are back to their “default position of being mad at Nielsen,” Associate Editor Victoria McNally quips. As modeling augments panel, we discuss what this change means for the future of TV measurement.
