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»marketers

Calling BS On Marketers

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Shiv Gupta, founder at U of Digital. Marketers eventually get tired of being fed BS by their partners, and start to BS back. Time and time again, vendors have been caught... Continue reading »
by AdExchanger Guest Columnist // April 13th, 2021 //
»
EDO Teams With Univision To Launch New AVOD Measurement Solution 

EDO expanded its Ad EnGage measurement solution Tuesday so it can cover streaming environments and give brands insight into their competitors’ activity in AVOD platforms, traditionally a blind spot for marketers. The data and analytics company, co-founded by actor Edward Norton in 2015, uses data science and machine learning to measure how TV ads drive... Continue reading »
by Tony Rifilato // March 16th, 2021 //
»
NBCU And Twitter Launch Digital Global Partnership In Multiyear Deal

NBCUniversal and Twitter announced a new global partnership on Monday that will make it easier for marketers to reach global audiences by expanding worldwide social inventory and integrating premium content into trending conversations. The multi-year deal expands a national partnership that began in 2013 and will deliver NBCU's premium digital content to Twitter, allowing marketers... Continue reading »
by Tony Rifilato // January 25th, 2021 //
»
Amazon To Buy Wondery; IAB Offers New Podcast Measurement Guidelines

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Wondery To Behold Amazon is in talks to buy podcast production network Wondery, reports The Wall Street Journal, at a value of more than $300 million. According to WSJ sources, Wondery predicts its revenue will exceed $40 million in 2020, with 75% of... Continue reading »
by AdExchanger // December 3rd, 2020 //
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Brand Marketers Are Needed To Build The Post-Third-Party Cookie Ecosystem

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner and managing director at 55. For the vast majority of marketers who have never visited a GitHub repository, now is the time to do so, because this is... Continue reading »
by AdExchanger // July 8th, 2020 //
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Advertisers Slow Payments To Agencies; Digital Media Profitability Slips Away

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Buck Stops Here Brands are delaying agency payments as they manage cash crunches due to the coronavirus pandemic. The trend “threatens the collapse of the entire supply chain,” Ad Age reports. Hard-hit brands are asking to extend payment terms, which can already run... Continue reading »
by AdExchanger // April 9th, 2020 //
»
Vox Media To License Publishing Software; Data Privacy Suit Dismissed

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SaaSy Publisher Vox Media will license its digital publishing software Chorus to other publishers, The Wall Street Journal reports. Twenty media companies are in talks to license Chorus already, which allows publishers to create, monetize and distribute articles for a recurring fee. In the... Continue reading »
by AdExchanger // July 18th, 2018 //
»
With Cultivation, Advertising-Supported Video On Demand Poised To Flourish

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Greg Smith, an independent advertising technology consultant. Spring has sprung, and now we enter the dog days of summer. One new advertising “flower” that is poised to grow, even among the walled gardens, is... Continue reading »
by AdExchanger // June 28th, 2018 //
»
New OPA CEO Jason Kint Says Focus Is On Mobile

CBS Sports SVP and GM Jason Kint will as of May 27 serve as the new CEO of the Online Publishers Association (OPA), a non-profit trade organization representing the interests of premium online publishers like The New York Times, NBCUniversal and the Associated Press. Current OPA president Pam Horan is stepping down after 10 years.... Continue reading »
by Beth Goodbaum // May 12th, 2014 //
»
Marin Software CEO Hire Is A Bid For More Display Dollars

Incoming CEO David Yovanno says Marin Software has unfulfilled potential to support execution of display media buys alongside search, and he wants to help it get there. “In search, which represents roughly 50% of total online marketing spend, Marin Software is a leader,” he said. "As the company grows, there’s an opportunity to leverage this... Continue reading »
by Beth Goodbaum // May 9th, 2014 //
»
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