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Brand Aware

  • How Happy V Is Changing The Narrative Of Women’s Health

    For women, finding health care treatment relating to sex is hard. But if you’re looking for “seggs,” that’s easy. DTC brands in the women’s health vertical are still stuck relying on algospeak to skirt around social platforms taking down their ads … As if marketing health care products and supplements for women wasn’t hard enough.

  • The 5 Pillars Of Running Experiments At Scale

    “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, vice president of growth marketing at McAfee. Running experiments is not a competitive advantage anymore, but rather a table stake in marketing. Marketers are always running experiments at some level – some more, some less. […]

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    How The Humble Corporate Website Can Fuel Audience-Centric Performance Marketing

    “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, vice president of growth marketing at McAfee. Digital media is quickly evolving, but many brand websites are still catching up with the pace of innovations in outbound marketing. Sites are still overloaded with tags, aren’t […]

  • The Power Of Testing

    “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Maha Madain, head of marketing at Union Bank. How does the marketing of a regional brand with a limited budget win in a market dominated by national brands? That’s the challenge that many organizations face today. […]

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  • What's The Growth Team’s Job, Anyway? 

    “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Alex Weinstein, senior vice president of growth at Grubhub and the author of the Technology + Entrepreneurship blog. The project seemed fairly straightforward: Here’s a city where our food delivery marketplace needs to accelerate growth. Here’s […]

  • Marketers, Stop Trying To Be The Loudest Voice In The Room

    “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Alex Weinstein, senior vice president of growth at Grubhub and the author of the Technology + Entrepreneurship blog. In a timeless 1970s book “Influence,” Robert Cialdini speaks of a hard-wired human behavior that drives a lot […]

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    The Reality Of Machine Learning In Marketing

    “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, vice president of growth marketing at McAfee. Not a day passes in the marketing world without someone name-dropping machine learning and artificial intelligence in a meeting. The underlying myth is that machine learning is […]

  • From Corporate To Connected: A Data-Powered Approach To Put People First

    “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Aditi Javeri Gokhale, chief marketing and communications officer at Northwestern Mutual. The digital era has been a boon for marketers. Customer data that’s available to us today has proven invaluable in the shift from mass messaging […]

  • You Are Now Playing In My Simulation

    “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Jayne Pimentel, senior director of growth marketing at DraftKings. One of the more far-out ideas to emerge in the post-digital era is the simulation argument, which stipulates that we are likely living in an advanced computer-generated […]

  • Performance Marketing And Measurement: A New Beginning Amid Ever-Evolving Privacy Restrictions

    “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, senior director and global head of performance marketing at StubHub. Are unique visitors growing but not new buyers? Are display and social attribution declining? Direct traffic up, yet customer acquisition costs are rising? Wondering what’s […]

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