• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»TV

Ad Tech Companies Head Hunt TV Salespeople; Amazon Hijacks The Shopping Cart

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rebirth Of The TV Salesman Ad tech firms are hiring their way into TV advertising. The Trade Desk, TripleLift, ZypMedia and Innovid have all made recent hires from companies such as Fox, Viacom and Tegna as they seek to court TV budgets, Business Insider... Continue reading »
by AdExchanger // August 30th, 2019 //
»
Comic: Land Of The Giants

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Zach Rodgers // August 23rd, 2019 //
»
As Prices Rise And Ratings Fall On Linear TV, Brands Pay More For Mass Reach

As audiences erode on linear TV, supply is shrinking and pricing is going up on scarcity value. Advertisers have already shifted a significant amount of money out of linear TV as audiences flock to digital. According to Zenith, digital will make up more than half of ad spend globally for the first time in 2021,... Continue reading »
by Alison Weissbrot // August 9th, 2019 //
»
Political Advertisers Must Lean Into Advanced TV If They Want To Win Voters In 2020

“On TV and Video” is a column written for the sell side of the digital media community. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. High-stakes political elections are around the corner. To motivate voter turnout and drive home key candidate and issue messages, ad spend levels are anticipated to break records.... Continue reading »
by AdExchanger // July 29th, 2019 //
»
Comic: Exit, Affluent Viewers

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by AdExchanger // July 12th, 2019 //
»
Podcast: Where’s The Growth?

This week on AdExchanger Talks, digital ad consultant Matthew Scott Goldstein shares his observations from 29 public company earnings calls in the media, big tech, ad tech and related sectors. He will give a related presentation at AdExchanger’s Programmatic IO conference in New York, Oct. 15-16. MSG, as he is known to many, listens to all... Continue reading »
by Zach Rodgers // July 2nd, 2019 //
»
Podcast: Tru Optik CEO Andre Swanston

When Andre Swanston, CEO of Tru Optik, gave up his career as a nightclub owner and financial adviser to found an ad tech company, his mother cried. Raised in the Bronx by parents who migrated to the United States from Saint Kitts in the Caribbean, Swanston advised investing clients at Ameriprise and JP Morgan Chase,... Continue reading »
by Zach Rodgers // June 26th, 2019 //
»
Comic: Who Watches The Watcher?
by AdExchanger // May 24th, 2019 //
»
Digital Publishing Lessons For Navigating The New TV Landscape

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Ben Dixon, CEO at Adslot. The traditional TV ecosystem still attracts immense money in advertising – an estimated $69.2 billion in 2019 – despite the continued proliferation of cord cutters, who shun content that can’t... Continue reading »
by AdExchanger // May 17th, 2019 //
»
At The NewFronts, It’s More About The Buzz Than The Buy

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Steve Carbone, chief digital and investment officer at MediaCom US. With another NewFronts upon us, there are, as always, a number of key trends, themes and questions that have emerged. Among those that have... Continue reading »
by AdExchanger // April 29th, 2019 //
»
See more articles

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Amazon Opens AWS Data Exchange – And New Opportunities For Data Sellers
  • GroupM Scraps mPlatform; Mysteries Of Google's Search Algo
  • 3 Ways Influencer Marketing Will Change If Instagram Removes Public Likes
  • 2020 Might Just Be The Year Apps Finally Start To Embrace Real-Time Auctions
  • CCPA Means It’s An Opt-Out World Now
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved