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»TV

What Linear TV And AVOD Sellers Can Learn As Their Worlds Collide

As TV networks launch or acquire ad-supported streaming services (AVOD), they have a big opportunity to reinvent the broken ad experience for both viewers and media buyers. And while these networks have the opportunity to bring their AVOD learnings back to linear, the OTT networks can also learn a lesson or two from the linear... Continue reading »
by Alison Weissbrot // July 14th, 2020 //
»
The Next Wave Of Media Infrastructure, With Hudson MX CEO JT Batson

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Much of JT Batson’s career has focused on bringing tech and automation to bear on the agency-publisher relationship. He was an early employee at Rubicon Project and a senior executive at Donovan Data Systems during the period when... Continue reading »
by Zach Rodgers // May 29th, 2020 //
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Clair Bergam headshot
As Opportunities Abound In Advanced TV, Marketers Must Proceed With Caution

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Clair Bergam, associate director at The Media Kitchen. At a time when dismal numbers dominate the national conversation, one of the few exceptions are those being generated by the TV and over the top... Continue reading »
by AdExchanger // April 30th, 2020 //
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How to Elevate Your Streaming TV Campaign with Higher Quality Impressions

This article is sponsored by Tatari. OTT viewing is on the rise. Once considered a supplementary source of TV content, streaming now accounts for nearly 30% of viewing – and growing. As publishers continue to move more of their content libraries to the advertising video on demand (AVOD) ecosystem, streaming ad impressions will become a... Continue reading »
by AdExchanger Content Studio // April 8th, 2020 //
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What Happens In A Year With No Upfronts; Will The Internet Hold?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Me Be Upfront Beyond canceling the glitzy upfront events this year, the coronavirus pandemic might have a broader impact on how TV ad dollars are negotiated for the season. With studio productions for fall 2020 in limbo, most of the dealmaking between ad... Continue reading »
by AdExchanger // March 23rd, 2020 //
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EMarketer: TV And Bloomberg Will Fuel Political Ad Spend This Year

Political advertising in the United States from 2019 through 2020 will total $6.9 billion, up 63.3% from the last presidential cycle, according to eMarketer’s first political spending forecast published on Wednesday. If electoral budgets do play out as eMarketer forecasts, it will show the enduring hold TV has in the political media world. Television will... Continue reading »
by James Hercher // February 12th, 2020 //
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TV In The 2020s: Addressability, Streaming And Better Ad Experiences

The 2010s was a decade of tectonic shifts for the TV industry. Linear TV networks can no longer avoid the digital revolution. As eyeballs shift to streaming platforms and buyers demand more automation and better measurement, new players, like Hulu and Roku, have risen as prime media sellers, while broadcasters evolve their businesses to capture... Continue reading »
by Alison Weissbrot // December 27th, 2019 //
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Standard Media Index: ‘Flat Is The New Up’ In Linear TV

Ten years ago, national TV was a steal. Today, marketers are getting priced out by skyrocketing ad rates, even as audiences decline. Despite ratings falling by double-digits across geos and dayparts, TV networks have maintained flat revenues by raising the cost of their inventory, said James Fennessy, CEO at Standard Media Index (SMI), a data... Continue reading »
by Alison Weissbrot // December 19th, 2019 //
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Comic: On His Way

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // November 22nd, 2019 //
»
Ad Tech Companies Head Hunt TV Salespeople; Amazon Hijacks The Shopping Cart

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rebirth Of The TV Salesman Ad tech firms are hiring their way into TV advertising. The Trade Desk, TripleLift, ZypMedia and Innovid have all made recent hires from companies such as Fox, Viacom and Tegna as they seek to court TV budgets, Business Insider... Continue reading »
by AdExchanger // August 30th, 2019 //
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