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»TV

Frans Vermeulen COO Tru Optik
Three Digital Video Trends Shaking Up The Linear Market

"On TV & Video" is a column written by the sell side of the digital media community. Today’s column is written by Frans Vermeulen, Chief Operating Officer at Tru Optik, a TransUnion Company Advanced TV has a lot to recommend it as an advertising channel. Marketers see it as an opportunity to transition away from... Continue reading »
by AdExchanger Guest Columnist // June 7th, 2021 //
»
Here’s What Nielsen Vet Kelly Abcarian Brings To NBCU’s Measurement Ambitions

Kelly Abcarian spent 16 years at Nielsen, most recently heading up the measurement company’s advanced video advertising product. Now she moves to NBCU, in the newly-created role of EVP of measurement and impact, to build out the broadcaster’s in-house measuring capabilities. It's a deceptively large purview. Abcarian will oversee a ton of measurement-related initiatives that... Continue reading »
by Ryan Joe // April 22nd, 2021 //
»
Inside the Upfront War Room for 2021

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Stacy Daft, GM of enterprise commercial business development at Amobee. Last year’s TV upfronts were either “absolutely horrendous,” or “merely awful,” as Daily Variety put it. This year’s upfront ad spend is likely to... Continue reading »
by AdExchanger // March 25th, 2021 //
»
The Big Story: The Ad Industry's Long Road Ahead

When we recorded this episode of The Big Story on Wednesday to discuss what we expect the new year to bring, insurrection at the Capitol was not on the table. That soon changed. I would say we live in a different world than the one we inhabited last week, but the same could be said... Continue reading »
by Ryan Joe // January 8th, 2021 //
»
NBCU Expands Its Commerce Initiative

Over the past two years, NBCU has made inroads in the commerce arena, building capabilities that drive transactions directly and measuring those conversion events. The strategy makes sense: If you know your ad inventory drives purchases, you might as well go full Amazon and own the whole funnel. And NBCU has executed on that vision... Continue reading »
by Ryan Joe // November 9th, 2020 //
»
Not So Fast-Twitch: Debunking Ad Tech’s Buzziest Promise To TV Advertisers

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brian Ejsmont, VP of product management at VideoAmp. Recently, there’s been a lot of industry chatter from companies claiming they can reduce the latency of cross-channel reporting across attribution use cases, AKA “fast-twitch” reporting, enabling... Continue reading »
by AdExchanger // November 9th, 2020 //
»
Amazon Advertising Surges, And Plans Upgrades Around Twitch, Video And Platform Usability

Amazon reported a record Q3 that was driven in part by a 51% increase in advertising revenue and buoyed by a surge in ecommerce due to the COVID-19 pandemic. The online retail giant’s accelerated push into advertising netted $5.4 billion in revenue – up from $3.6 million a year ago – with the company telling... Continue reading »
by Tony Rifilato // October 30th, 2020 //
»
Ad Buyers Prepare For Upfront Tax; Amazon Advertising Teases New Features

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Upfront Tax Advertisers might be holding out on their TV commits, but that delay will likely cost them, according to Tim Peterson of Digiday. Because of the pandemic, TV advertisers are clamoring to buy based on a calendar year rather than the traditional upfront calendar,... Continue reading »
by AdExchanger // October 27th, 2020 //
»
Peacock
NBCU And Innovid Collaborate On Ad Quality Controls For Peacock

Bringing online buying practices to OTT isn’t as simple as plugging in a buying platform and revving it up. If a display ad doesn’t load or an online video buffers on a browser, it’s annoying. If an ad on the big glass doesn’t show properly, it breaks the user experience. NBCU knows these quality control... Continue reading »
by Ryan Joe // October 19th, 2020 //
»
Kevin Whitcher of Oracle
How Does Audience Attention Impact Your Cross-Platform Reach?

This article is sponsored by Moat by Oracle Data Cloud. When it comes to TV commercials, the difference between a successful ad and a failure can be difficult to pin down. Sometimes the timing was wrong, or the target demographic was off – and other times the message simply didn’t resonate. Whatever the reason, advertising... Continue reading »
by AdExchanger Content Studio // October 5th, 2020 //
»
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