Marketers are moving their ad investments to streaming. But the majority of time spent with ads continues to happen on linear. Nielsen’s Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are buying TV. And with spending happening across a fragmented environment, he shares how Nielsen is simplifying that complexity for buyers and programmers.
Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased.
AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can really work.
Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.
“We are focused on being where the world watches video,” said Tara Walpert Levy, YouTube’s VP, Americas at the Convergent TV conference in NYC on Thursday. “And to us that now is TV.”
Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up the whole company with its hostile takeover bid.
Sallie, the major issuer of US education loans, is getting into the retail media network business.
Netflix unveiled its own conversion API to help brands measure outcomes as CAPIs become increasingly popular in streaming advertising.
Mike Finnerty is leaving TransUnion to become Mutinex’s US president and lead the company’s expansion stateside.
Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.
Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased.
Complexity hasn’t made the CTV supply chain difficult to trust. This is a transparency problem and, more specifically, an ads.txt problem.
