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»The Big Story

The Big Story: Currently, On Currency

This week, the Big Story is … well, it’s probably the double-barrel shotgun lawsuit staring down Facebook, but we recorded this podcast before that news broke. So this is a story about Big Things To Come as Nielsen revealed it will completely overhaul the currency used to transact TV advertising. The new currency, which is... Continue reading »
by Ryan Joe // December 10th, 2020 //
»
The Big Story: Measure For Addressable Measure

This week on The Big Story, we talk about measurement. Wait, don’t go. We’re going to dive into the topic of measurement by focusing on two exciting new areas: podcasting and addressable TV. On Tuesday, Spotify bought podcast ad tech company Megaphone (once known as Panoply) for a reported $235 million. The ability to measure... Continue reading »
by Ryan Joe // November 12th, 2020 //
»
The Big Story: Decision 2020 – CPRA, And Also That Other Thing

Oh God, will this election never end? This week on The Big Story, we get into That, and how the results whatever they might be at the time of writing, might potentially impact paid media. Will a Biden win make politics boring again, causing news publications to lose audience? Of course, a peaceful transfer of... Continue reading »
by Ryan Joe // November 5th, 2020 //
»
The Big Story: Mr. Google Goes To Washington

We’ve been talking so much these days about Google and identity that we’ve neglected getting into the other big Google story: antitrust. Congress dragged Google back to Washington again this week (virtually, at least) to examine about how its business impacts the competition. And this time, reports AdExchanger senior editor Allison Schiff, the senators were... Continue reading »
by Ryan Joe // September 17th, 2020 //
»
The Big Story: Cookies And Creamed

This week saw a big flex from LiveRamp, which a few days ago reported its first profitable quarter since it spun off from Acxiom. All very cool, especially when you consider that this measured success happened during a global pandemic when the rest of the digital advertising community – and, really, the rest of the... Continue reading »
by Ryan Joe // August 13th, 2020 //
»
The Big Story: Rest, Recovery And Voter Suppression

America’s reopening is well under way, for better (Yay, economy!) or for worse. (Coronavirus cases are spiking across numerous states.) Given the inconsistency with which the country is reopening – policies differ at the state, regional and even local levels – how should advertisers think about reengaging? Have no doubt – advertisers that went dark... Continue reading »
by Ryan Joe // June 11th, 2020 //
»
The Big Story: The Ills Of The World, And Of The Internet

The Big Story this week (this month, rather) remains the impact of the Coronavirus on media, marketing and global economies. The team examines how the pandemic and ‘social distancing’ affects the advertising industry, which is notoriously built around personal relationships and networking. As Allison Schiff notes, many ad deals come about extemporaneously, whether it’s sitting... Continue reading »
by James Hercher // March 11th, 2020 //
»
The Big Story: An Ad Tech Thanksgiving

Even with doom-and-gloom headlines, our AdExchanger community has much to be thankful for. In a special Thanksgiving episode of The Big Story, we asked our readers and listeners, “What are you grateful for in ad tech?” As it turns out, many see a world of regulation and cookie pressure from a glass half-full perspective. They... Continue reading »
by Sarah Sluis // November 26th, 2019 //
»
The Big Story: Must See TV

The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The past couple of months have been big for TV. Yes, the Super Bowl is just around the corner and Netflix et al. are hyping... Continue reading »
by Ryan Joe // January 31st, 2019 //
»
The Big Story: This Episode Brought To You By The Letters CES And PMP

The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. On “The Big Story” this week, the team stirs some alphabet soup. Rejuvenated after the annual pilgrimage to Las Vegas to worship at the mighty... Continue reading »
by Ryan Joe // January 16th, 2019 //
»
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