• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Power Players
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»The Big Story

The Big Story: Antitrust And Acquisitions

Will Xandr find a home with InMobi? As InMobi prepares for an IPO, we talk about the Axios report that the company is in talks to acquire Xandr. AT&T has been shopping the company formerly known as AppNexus around for months – so when will a buyer materialize? Ad tech’s stratospheric public market valuations should... Continue reading »
by Sarah Sluis // July 22nd, 2021 //
»
The Trade Desk Does VC

The Trade Desk made waves this week with the release of Solimar, its new beach resort brand. Psych! Solimar is real, but it’s the company’s new DSP dashboard. In addition to the updated UI, The Trade Desk also launched a venture capital arm called TD7 – named for the $7 million seed investment that got... Continue reading »
by James Hercher // July 9th, 2021 //
»
The Big Story: Google's Third-Party Cookie Extension

 The teacher just gave the class an extension on a hard, confusing assignment. Third-party cookies won’t go away in Google Chrome until the end of 2023, a delay of nearly two years. Google said the decision would allow its Privacy Sandbox proposals to move further along. Currently, only three of more than 30 are in... Continue reading »
by Sarah Sluis // June 24th, 2021 //
»
The Big Story: Could Regulators Keep Third-Party Cookies Alive?

We’re entering the end-game for third-party cookies, but an unlikely group could intervene to keep them alive: regulators. Last Friday, Google agreed to let UK watchdog group Competition and Markets Authority (CMA) approve its decision to remove third-party cookies. The move is unusual, reports senior editor Allison Schiff, because it’s an example of regulators guiding... Continue reading »
by Sarah Sluis // June 17th, 2021 //
»
The Big Story: The End Of IP Address Targeting

IP address is a tell for several things, namely a user’s location – and it can be used to triangulate identity via fingerprinting. But soon that will no longer be the case, at least not in Apple’s ecosystem. Apple raised the privacy bar at its Worldwide Developer Conference on Monday, and IP address was in... Continue reading »
by Sarah Sluis // June 10th, 2021 //
»
The Big Story: Apple’s Epic Battle (And The Ghost Of iAd)

Epic has accused Apple of running a monopoly, and this week the trial concluded. Why should we care over in advertising land? While there have been antitrust cases in Europe for some time, now they’re happening on big tech’s home turf. The District of Colombia filed a case against Amazon this week, and of course... Continue reading »
by Sarah Sluis // May 27th, 2021 //
»
The Big Story: WarnerMedia-Discovery Merger And CTV’s Complex Supply Chain

The upfronts kicked off this week with news of a megamerger between WarnerMedia and Discovery Communications. But Xandr isn’t coming along for the ride. AT&T’s ad tech acquisition remains with the telco. We can only speculate why, but one reason might be that AT&T is planning a second spinoff in light of the currently frothy... Continue reading »
by Sarah Sluis // May 20th, 2021 //
»
The Big Story: What’s The Forecast For The Trade Desk Stock?

The sun hasn't been shining on Wall Street this week as tech stocks dipped precipitously – The Trade Desk among them. Despite turning in decent earnings, TTD’s stock dove by more than 25%, making it one of the most affected of the ad tech bunch. It was a surprising development after more than a year... Continue reading »
by Sarah Sluis // May 13th, 2021 //
»
The Big Story: Don’t Microwave Fish

This week, The Big Story records live at AdExchanger’s digital conference: Innovation Labs. While our April 20 one-day event will focus on Ecommerce, and our May 18 event will focus on CTV, our event on March 16 was all about Identity. And the big story around identity, no pun intended, is that it’s still a... Continue reading »
by Ryan Joe // March 18th, 2021 //
»
The Big Story: Currently, On Currency

This week, the Big Story is … well, it’s probably the double-barrel shotgun lawsuit staring down Facebook, but we recorded this podcast before that news broke. So this is a story about Big Things To Come as Nielsen revealed it will completely overhaul the currency used to transact TV advertising. The new currency, which is... Continue reading »
by Ryan Joe // December 10th, 2020 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • 6 Months After Fraud Cleanup, AppNexus Describes Impact On Its Exchange
  • Taboola Targets Ecommerce And Affiliate With $800M Deal For Connexity
  • Ads.txt Got Too Complicated, So Primis Came Up With Technology To Untangle The Mess
  • 5 Things Brands Should Do With The Time Google Just Gave Them
  • No More Inflammatory Jargon: Change Blacklist To Blocklist
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved