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»TTD

The Big Story podcast
The Big Story: Google’s Pain Is The Trade Desk’s Gain

It’s hard to compete against Google. But Google is under pressure around the world – and anytime a regulator starts investigating Google in a given market, The Trade Desk claims to see an uptick in agency business. The Trade Desk is particularly bullish on growth in connected TV, a rare market that Google doesn’t overwhelmingly dominate.… Continue reading »
by Sarah Sluis // August 11th, 2022 //
»
Forget Cookies – Private Data Networks Are the Future

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Bob Walczak, CEO, MadTech Advisors.  The future is cookieless. This we all know. But the industry faces a long road ahead before cookieless audience targeting becomes the norm. Sure, context and cohort targeting provide… Continue reading »
by AdExchanger Guest Columnist // February 25th, 2022 //
»
Publisher Supply-Path Optimization Matters. The Question Is, To Whom?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Emry DowningHall, SVP of programmatic revenue and strategy at Unwind Media. The Trade Desk’s OpenPath launch filled me with nostalgia. Header bidding early adopters would often speculate about the inevitability of a future where publishers… Continue reading »
by AdExchanger Guest Columnist // February 23rd, 2022 //
»
The Big Story: Ad Tech Meets Wall Street

Wall Street can’t get enough of ad tech – creating a hot market for stocks and making quarterly earnings a who’s who of ad tech companies. Not so long ago, the ad tech bellwethers were The Trade Desk and Magnite, but earnings season now features a parade of companies young and old: PubMatic, DoubleVerify, Viant,… Continue reading »
by Sarah Sluis // August 12th, 2021 //
»
The Big Story: What’s The Forecast For The Trade Desk Stock?

The sun hasn’t been shining on Wall Street this week as tech stocks dipped precipitously – The Trade Desk among them. Despite turning in decent earnings, TTD’s stock dove by more than 25%, making it one of the most affected of the ad tech bunch. It was a surprising development after more than a year… Continue reading »
by Sarah Sluis // May 13th, 2021 //
»
Trade Desk q1 earnings
The Trade Desk’s Stock Dives By More Than 25% After Q1 Earnings

The Trade Desk beat its own expectations for Q1, but Wall Street wasn’t pleased. The stock is currently tumbling, down more than 25% in the hours after the earnings call. The Trade Desk reported revenue of $219.8 million and adjusted EBITDA of $70.5 million, which is 32% of revenue. The company said its adjusted EBITDA… Continue reading »
by Sarah Sluis // May 10th, 2021 //
»
Comic: Gold Rush!

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
by Nate Neal // May 7th, 2021 //
»
Fox Inventory Viewed Through Comcast Set-Top Boxes Is Now Programmatic And Addressable

Fox said on Thursday that it’s struck a deal with Comcast-owned FreeWheel to enable programmatic sales of its set-top box inventory. That inventory can now be purchased through, guess who: The Trade Desk. However, Comcast VP and GM of addressable Larry Allen said the company does have the other “big five” DSPs on the roadmap… Continue reading »
by Ryan Joe // March 25th, 2021 //
»
Why A Unified ID Is Critical To The Open Internet, Journalism, And TV

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Green, CEO at The Trade Desk. There is an index for the equities markets that tracks volatility called the VIX, used by many to gauge fear or stress in the… Continue reading »
by AdExchanger // March 15th, 2021 //
»
Trade Desk ad spend
Trade Desk Handled $4.2 Billion In Ad Spend In 2020 And Doubled CTV Spend

Despite the pandemic, The Trade Desk’s year over year Q4 growth accelerated in 2020, increasing revenue 48% to $320 million. In Q4 2019, the demand-side platform’s revenue grew 35%. In 2020, marketers using the Trade Desk’s sent $4.2 billion in ad spend through the demand-side platform. Spurred by the pandemic, they doubled the amount they… Continue reading »
by Sarah Sluis // February 18th, 2021 //
»
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