• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»the trade desk

The Trade Desk Seeks PRAM’s Blessing On Unified ID 2.0

The Trade Desk is looking for the industry’s stamp of approval for the open source Unified ID 2.0 framework. On Thursday, in response to a recent call from the Partnership for Responsible Addressable Media (PRAM) for input on potential new technologies to replace cookies and other identifiers, The Trade Desk submitted the code for UID... Continue reading »

by Allison Schiff // January 21st, 2021 //
»
SpotX Joins UID 2.0; Podcasts Aren't Paying Off For Spotify

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. U & Me And UID 2.0 Welcome to the Unified ID 2.0 cocktail party, SpotX. The video SSP, which is owned by RTL, is the latest company to sign up in support of UID 2.0, the open source industry initiative originally spearheaded by The... Continue reading »

by AdExchanger // January 19th, 2021 //
»
Viant Technology Files S-1 Ahead Of IPO

Ad software provider Viant Technology Inc. filed an S-1 on Friday with the US Securities and Exchange Commission ahead of an initial public offering as the company positions itself for future growth. The company anticipates a boom in the growing programmatic advertising market, particularly across linear TV, CTV and mobile. Viant, which was founded in... Continue reading »

by Anthony Rifilato // January 15th, 2021 //
»
iSpot.tv Buys Ad Scoring Firm Ace Metrix To Measure Brand Impact

TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based methodology. The deal will help iSpot track both business outcomes and the brand impact of ad creative and media in real-time, including persuasion, likeability, watchability, purchase intent, brand recall and emotional factors. Advertisers can use... Continue reading »

by Anthony Rifilato // January 14th, 2021 //
»
Georgia Runoff Drives Nearly $500 Million In Ad Buys; What Will Happen To Section 230?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Runaway Runoffs With the control of the U.S. Senate hanging in the balance, all eyes were on Georgia leading up to the runoff elections on Jan. 5 –and where there are eyes, ad dollars follow. Axios reports that the two Georgia Senate runoff races... Continue reading »

by AdExchanger // January 6th, 2021 //
»
IRIS.TV, a video research and intelligence company with its own contextual video marketplace, is joining the Unified ID 2.0 initiative.
Contextual Video Marketplace IRIS.TV Throws In With The Unified ID 2.0 Initiative

You didn’t think 2020 would end without at least one more Unified ID 2.0 announcement, did you? IRIS.TV, a video data platform with its own contextual video marketplace, is joining the Unified ID 2.0 initiative, the company said on Wednesday. UID 2.0 is an open source identifier based on email addresses that’s part of the... Continue reading »

by Allison Schiff // December 23rd, 2020 //
»
Amazon Reclaims Top Spot For DSP In Latest Advertiser Perceptions Report

After slipping in the DSP rankings to Google earlier this year, Amazon has reasserted its no. 1 status as advertisers’ preferred platform. Bolstered by the last few months’ ecommerce surge, Amazon has reclaimed the top spot after having slipped behind Google and The Trade Desk in Q1 2020 – based on the Q4 2020 Advertiser Perceptions... Continue reading »

by Anthony Rifilato // December 18th, 2020 //
»
Comic: Unified ID 2.0

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...

by Nate Neal // December 18th, 2020 //
»
The Washington Post will adopt the Unified ID 2.0 framework, the first publisher to do so after a string of ad tech companies have joined in recent months.
WashPost Becomes The First Publisher To Join Unified ID 2.0

The Washington Post said Wednesday that it will adopt the Unified ID 2.0 framework – the first publisher to do so after a string of ad tech companies have tossed their hats into the ring over the past few months. The Post will allow advertisers to transact using the ID on its own site and will... Continue reading »

by Allison Schiff // December 17th, 2020 //
»
Facebook’s Misinfo Problems Continue; Vizio’s Inscape Limits Data Use

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Falling Short? Facebook updated its misinformation policy to include vaccine-related content, as the company continues fighting against claims that it isn’t doing enough to protect its billions of users. The Wall Street Journal reports that the social networking giant will over the coming weeks... Continue reading »

by AdExchanger // December 7th, 2020 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Claims FLoCs Can Be Nearly As Effective As Cookie-Based Ads
  • The Industry Reacts To Google’s Bold Claim That FLoCs Are 95% As Effective As Cookies
  • Facebook Could Take A Multibillion Revenue Hit From Apple’s IDFA Changes
  • Devs Are So Behind On Post-IDFA Prep That This Mobile DSP Had To Create Its Own App To Test SKAdNetwork
  • Verizon Media Reports First YOY Growth In Q4 Since Yahoo Buy
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved