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»the trade desk

While The World Falls Apart The Stock Market – And Ad Tech Especially – Keeps Pumping

With almost two months of nationwide lockdowns under our belts and a round of quarterly earnings reports, Wall Street’s sentiment around digital media and ad tech companies is … surprisingly positive. Companies that rely on advertising are supposed to be among the most prone to recessions and market panic, since advertising is historically tied to... Continue reading »
by James Hercher // May 19th, 2020 //
»
The Trade Desk Grows Revenue By A Third, Still Focused On CTV

The Trade Desk earned $160.7 million in Q1 2020, up by a third from a year ago, with connected TV ads powering its growth and its growth prospects this year, according to the company’s earnings report Thursday. Linear television had been decelerating at a steady 3-4% clip for the last five years, said The Trade... Continue reading »
by James Hercher // May 8th, 2020 //
»
Social Distancing With Friends: Jeff Green

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Jeff Green, The Trade Desk founder and CEO, is at home in Southern California, grounded for the longest time in decades, according to the ad tech vet and business road warrior. But The Trade Desk isn’t hitting pause. Because many smaller ad platforms and startups that... Continue reading »
by James Hercher // April 21st, 2020 //
»
The Ad Council Launches A Private Marketplace With Donated Media For COVID-19 PSAs

The Ad Council said Thursday it has launched a programmatic private marketplace (PMP) for public service announcements related to the COVID-19 pandemic. This initiative is its first major foray into donated programmatic media, though it has experimented with targeting audiences on social and specific publishers. The Ad Council coordinates public service advertising campaigns for a... Continue reading »
by Alison Weissbrot // April 16th, 2020 //
»
FreeWheel Launches Unified Direct-Sold/Programmatic Product With NBCU And The Trade Desk

NBCUniversal opened more of its inventory to programmatic platforms on Monday, with a new product integration through FreeWheel and The Trade Desk. FreeWheel, a sister-company of Comcast’s NBCU, is coming out of beta with its “unified decisioning” platform, which operates an auction where programmatic demand is considered alongside direct-sold campaigns for OTT inventory and video... Continue reading »
by James Hercher // April 14th, 2020 //
»
The Trade Desk Starts To Flex Its Muscles With DSP Scale And Media Deals

The Trade Desk CEO Jeff Green painted a rosy picture for 2020, telling investors during the 2019 earnings report on Thursday that he’s never been so confident about the company’s growth prospects. The Trade Desk earned $215.9 million in Q4 2019 and $661.1 million for the full year, up 35% and 39%, respectively, from the... Continue reading »
by James Hercher // February 27th, 2020 //
»
Walmart Media Group Tests Xandr And The Trade Desk For DSP Role

Walmart Media Group (WMG), the retailer’s advertising business, is running a bake-off between Xandr and The Trade Desk to be its DSP partner for off-site advertising. Xandr and The Trade Desk each supported sponsored product campaigns for Walmart in Q4 last year, with the goal to drive site traffic at the lowest cost per click... Continue reading »
by James Hercher // January 31st, 2020 //
»
The Top 10 Events That Shaped – And Rocked – The Digital Ad Industry Over The Past Decade

The programmatic ecosystem spent the last 10 years in a state of hyper growth, and programmatic spending surpassed $100 billion dollars globally for the first time in 2019. While the next 10 years will likely bring a slowdown due to market maturation and data regulations, it’s indisputable that programmatic buying and the rise of ad... Continue reading »
by Allison Schiff // December 26th, 2019 //
»
The Top 10 AdExchanger Stories Of 2019

Whenever Google moves, people pay attention. Half of the 10 most-trafficked AdExchanger stories in 2019  feature Google, showing how any change Google makes ripples across the industry. Readers were also intrigued by stories of great success and … the opposite. On the former end of the spectrum was an examination of The Trade Desk’s massive... Continue reading »
by Sarah Sluis // December 23rd, 2019 //
»
DMP Market Entering Period Of Volatility, According To Advertiser Perceptions

Marketers aren’t switching off of their DMPs – yet. But they’re considering solutions that are less cost-heavy and more integrated with paid media. DMPs from Oracle, Salesforce and Adobe have always been the most-used platforms in previous Advertiser Perceptions reports, and they still are in the research firm’s latest report, released Wednesday. But their favor... Continue reading »
by Alison Weissbrot // December 18th, 2019 //
»
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