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»podcast

Podcast: Agencies In Flux

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. It's been rough sledding for agencies since the 2008 recession. Client cost cutting, the rise of procurement, loss of trust and growing competition from platforms have led to a persistent, low-growth environment where it’s hard to innovate. This... Continue reading »
by Zach Rodgers // November 7th, 2019 //
»
Podcast: In-App Around The World

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Smaato CEO Arndt Groth discusses the changing rules of in-app advertising. The company - with offices in New York, Hamburg, Berlin, Singapore and Shanghai - has Chinese backers and a monetization deal with... Continue reading »
by Zach Rodgers // November 1st, 2019 //
»
FameBit Founders Launch Podcorn To Bring Influencer Marketing To Podcasting

The podcast industry is ripe for influencer marketing. That’s the view of Agnes Kozera and David Kierzkowski, co-founders of self-serve influencer marketing platform FameBit, which Google acquired in 2016. The pair has since left Google and is developing an analogous platform for the podcast industry, which has plenty in common with the video influencer market,... Continue reading »
by Alison Weissbrot // October 11th, 2019 //
»
Catching Up With Neustar, 2 Years After It Was Taken Private

Two years ago, Neustar was taken private when Golden Gate Capital acquired it for $2.9 billion. Since then, the company has focused its marketing industry offering around three areas: marketing analytics, first-party data services and identity resolution. Many of these capabilities were brought into Neustar through acquisitions of companies like MarketShare, TRUSTID, Aggregate Knowledge and... Continue reading »
by Zach Rodgers // August 27th, 2019 //
»
Ad Tech Stocks Surge; Hyp3r Kicked Off Instagram

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking Stock Ad tech stocks seem to be staging a comeback. Aside from Criteo, independent, publicly-traded ad tech companies are on a growth streak. The Trade Desk is up more than 5X since May 2018, when GDPR became law, and now boasts a market... Continue reading »
by AdExchanger // August 9th, 2019 //
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Podcast: Where’s The Growth?

This week on AdExchanger Talks, digital ad consultant Matthew Scott Goldstein shares his observations from 29 public company earnings calls in the media, big tech, ad tech and related sectors. He will give a related presentation at AdExchanger’s Programmatic IO conference in New York, Oct. 15-16. MSG, as he is known to many, listens to all... Continue reading »
by Zach Rodgers // July 2nd, 2019 //
»
Podcast: Dishing With Mr. Cannes, Michael Kassan

Michael Kassan was Mr. Cannes even before he sold MediaLink to the festival’s parent company, Ascential. This week, with Cannes Lions 2019 kicking off, Kassan spins tales of Cannes past, present and yet to come. He also talks about the evolution of MediaLink two years after the acquisition. (Spoiler: It’s going well. Kassan just extended... Continue reading »
by Zach Rodgers // June 17th, 2019 //
»
Podcast: Martin Sorrell

Martin Sorrell has harsh words for his successor at WPP Group. During a wide-ranging interview on this week’s AdExchanger Talks podcast, Sorrell sharply questions decisions made by WPP’s current leadership in the year since he abdicated to start his own holding company, S4 Capital. He suggests WPP brass have executed poorly on a well-intentioned strategy... Continue reading »
by Zach Rodgers // June 5th, 2019 //
»
Podcast: Survival Of The Fittest

Today in the podcast studio, Criteo COO Mollie Spilman talks about what makes companies survive and thrive in the ever-changing digital advertising business. Criteo was the emblem of the wild growth in programmatic marketing, and remains the second-largest publicly-traded ad tech companies with a valuation of $1.3B. In the five years since Spilman joined to... Continue reading »
by Zach Rodgers // May 30th, 2019 //
»
Podcast: IPG’s Huge Bet On Acxiom

Interpublic Group’s $2.3 billion purchase of Acxiom Marketing Services in 2018 shook the industry. And it reverberated into 2019 with Publicis Groupe’s follow-up acquisition of Epsilon. This week on the podcast, IPG Chief Data and Technology Officer Arun Kumar comes into the studio for a frank discussion of the deal and the larger trend of... Continue reading »
by Zach Rodgers // May 20th, 2019 //
»
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