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»podcast

The Big Story: FLoC Yes!

This week the big stories are all Google, all the time. First, the Department of Justice uncorked its long-awaited antitrust lawsuit against the tech giant. As previously speculated by multiple news outlets, the DOJ’s case homes in on Google’s search business. In this episode of The Big Story, the AdExchanger team talks about why the... Continue reading »
by Ryan Joe // October 22nd, 2020 //
»
Nexstar Digital President Greg Raifman Takes The Long View

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Greg Raifman has had a long career in digital advertising. He started out at ad server Mediaplex in the late ’90s, helped take Rubicon Project public in 2014 and is now running the digital subsidiary of Nexstar Media... Continue reading »
by Zach Rodgers // October 13th, 2020 //
»
The Big Story: Keyed In

Is Google finally listening to the ad tech industry? The introduction of the Dovekey spec last week – which embraced one of the key concepts laid out in Criteo’s SPARROW proposal – indicates that maybe, finally, the W3C’s Improving Web Advertising Business Group is making some headway. But, as always, we need to take these... Continue reading »
by Ryan Joe // October 1st, 2020 //
»
Jed Meyer, Ebiquity
When The Future Is A Question Mark, With Ebiquity’s Jed Meyer

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Planning for 2021? Break out your blindfolds and your dartboards. This week on AdExchanger Talks, Ebiquity’s North America lead, Jed Meyer, discusses how marketers are handling the uncertainty of this moment. “The theme you hear from our broad... Continue reading »
by Zach Rodgers // September 21st, 2020 //
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The Big Story: Mr. Google Goes To Washington

We’ve been talking so much these days about Google and identity that we’ve neglected getting into the other big Google story: antitrust. Congress dragged Google back to Washington again this week (virtually, at least) to examine about how its business impacts the competition. And this time, reports AdExchanger senior editor Allison Schiff, the senators were... Continue reading »
by Ryan Joe // September 17th, 2020 //
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Podcast Measurement Is Finally Improving As The Landscape Consolidates

  Lack of measurement has long deterred brands from investing heavily in podcasts. Apple, which has dominated podcast listening in the United States for years, has a history of obscuring how many people actually heard an ad after downloading a podcast episode through its player. That left brand advertisers to negotiate for CPMs without knowing... Continue reading »
by Alison Weissbrot // August 17th, 2020 //
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The Big Story: Cookies And Creamed

This week saw a big flex from LiveRamp, which a few days ago reported its first profitable quarter since it spun off from Acxiom. All very cool, especially when you consider that this measured success happened during a global pandemic when the rest of the digital advertising community – and, really, the rest of the... Continue reading »
by Ryan Joe // August 13th, 2020 //
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The Big Story: Apple Vs. Facebook

Once Apple’s IDFA becomes opt-in for consumers, its utility to advertisers will be greatly limited. But what does this new policy mean for Facebook and its powerful, lucrative Audience Network? As one source told senior editor Allison Schiff, targeting on Audience Network is all but dead. But does that mean it’s the end? In this... Continue reading »
by Ryan Joe // July 23rd, 2020 //
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DOJ, FTC Staffers Flock To Big Tech; Defining Hate

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Anti-Antitrust What happens when companies being investigated by the FTC or the DOJ poach staffers for their own defense? Unfortunately, it’s not a hypothetical, writes antitrust economist Hal Singer at The American Prospect. Amazon and Facebook both recently hired staffers from the Senate Judiciary... Continue reading »
by AdExchanger // July 20th, 2020 //
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The Big Story: COVID-19 Spikes, Google Rises, Amazon Falls And The Trade Desk Sits Pretty

As COVID-19 cases spike across America, the joyous reopening is on pause. (Unless you’re Disney World, because apparently the virus has no effect on the land of enchantment and childhood dreams.) But having gone through the initial shutdown in March, brands are more prepared this time around. They’re pulling back on some of the more... Continue reading »
by Ryan Joe // July 16th, 2020 //
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