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»podcast

The Big Story Podcast
The Big Story: The Lingering Third-Party Cookie

You could argue third-party cookies are already stale – but they just won’t go away. Google just extended their expiration date for another year to the end of 2024. The optimist’s take (glass of milk half full): Privacy Sandbox proposals will have more time to develop. Trials with millions of browser users will start this year,… Continue reading »

by Sarah Sluis // July 28th, 2022 //
»
The Big Story Podcast
The Big Story: Why Netflix Picked Microsoft

Stranger things have happened than Netflix going AVOD. Netflix, which has long prided itself on an ad-free experience, is creating this upside-down version of its service to reduce churn and attract more price-conscious subscribers. Microsoft, not known for its video ad tech chops, ended up winning the deal, surprising the ad tech world. Why Microsoft?… Continue reading »

by Sarah Sluis // July 21st, 2022 //
»
Moving Beyond The “Empathy Incentive” In DEI, With Publicis And Black Enterprise

More than two years into its full-court press to improve diversity, equity and inclusion across media plans and staff, has the ad industry measured up? Yes, progress has been made – but it’s still not enough, says Jason DaWayne Smith, president of integrated solutions at Publicis, and Earl “Butch” Graves Jr., president and CEO of… Continue reading »

by Sarah Sluis // June 28th, 2022 //
»
The Big Story Podcast
The Big Story: Will Google Reopen YouTube?

Digital advertising is poised to grow despite a looming economic slowdown, according to midyear advertising forecasts from Zenith and GroupM. The macro trends are distressing: As inflation rises, tech stocks crater, and the potential for a recession increases. The only certainty is that uncertainty is on the horizon. But even though both Zenith and GroupM… Continue reading »

by Sarah Sluis // June 16th, 2022 //
»
The Big Story Podcast
The Big Story: The Signals, They Are A-Changin’

Building a path forward in digital advertising requires finding new signals – and making sure they don’t flicker. Fingerprinting, for example, has long been a popular way to triangulate a user’s identity, even without a device ID or third-party cookie. But it’s fallen very much out of favor. In the lead-up to Apple’s Worldwide Developer… Continue reading »

by Sarah Sluis // June 10th, 2022 //
»
The Big Story Podcast
The Big Story: TikTok’s Missing Attribution

The newest billion-strong social platform, TikTok, is taking on the OG walled gardens. But its ad platform still can’t match Meta or Google. For one, TikTok under-attributes conversions compared to the other platforms, mainly because its tracking abilities are so nascent (although adding third-party cookies to its pixel should help). On the flip side, although… Continue reading »

by Sarah Sluis // May 13th, 2022 //
»
The Big Story Podcast
The Big Story: Ad Tech’s Carbon Footprint And Elon’s Twitter Takeover

In its history, Twitter’s advertising business has experienced a few ups and numerous big downs. But now the platform is being bought by someone who is vocally hostile to advertising and who doesn’t run advertising to promote his own product. We’re talking about Elon Musk, of course, and his $44 billion bid to own Twitter.… Continue reading »

by Sarah Sluis // April 28th, 2022 //
»
The Big Story Podcast
The Big Story: Surveillance Advertising

What the ad tech industry calls personalization, academics, privacy advocates and folks on Capitol Hill have branded as “surveillance advertising.” That pesky pair of proverbial shoes that follows you around the internet have gone from being the butt of a joke – a technical example of retargeting gone wrong — to an indictment of programmatic.… Continue reading »

by Sarah Sluis // April 22nd, 2022 //
»
The Big Story Podcast
The Big Story: BuzzFeed’s First Earnings (OMG) And The DL On Google’s ESP

For years, venture-backed media was buzzy and seductive, with sky-high valuations based on the idea that savvy online publishers could crack the code of digital or develop a formula for going viral. Following a spate of rapid consolidation into just a few major players, BuzzFeed was the only one among them to go public, with… Continue reading »

by Sarah Sluis // March 24th, 2022 //
»
ViacomCBS Becomes Paramount; Why Bing Users Actually Use Bing

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Of Paramount Importance ​​ViacomCBS became “Paramount” on Wednesday, elevating the name of its core streaming service. Paramount Plus is not even a year old yet (it turns one in March), but its subscriber base totals 32.8 million. The broadcaster netted 9.4 million total new… Continue reading »

by AdExchanger // February 17th, 2022 //
»
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