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»podcast

Social Distancing With Friends: PubMatic CEO Rajeev Goel

The global pandemic made PubMatic CEO Rajeev Goel think long term. The ad exchange – with a balance sheet strong enough to enable long-term decisions – has added 10% to its headcount while many of its peers made cuts. “I have a view – I don’t know that it’s shared by most people – that... Continue reading »
by Sarah Sluis // June 23rd, 2020 //
»
Mark Zagorski Exits Rubicon; Spotify Pursues Podcast World Domination

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Aprés-Zagorski Mark Zagorski is leaving Rubicon Project at the end of June, the company announced on Thursday. It’s hardly surprising. Zagorski was CEO of Telaria before its absorption by Rubicon, and he has been COO and president since then. “Thanks to Mark’s leadership, we... Continue reading »
by AdExchanger // June 22nd, 2020 //
»
The Big Story: Rest, Recovery And Voter Suppression

America’s reopening is well under way, for better (Yay, economy!) or for worse. (Coronavirus cases are spiking across numerous states.) Given the inconsistency with which the country is reopening – policies differ at the state, regional and even local levels – how should advertisers think about reengaging? Have no doubt – advertisers that went dark... Continue reading »
by Ryan Joe // June 11th, 2020 //
»
Latino OTT! With Isabel Rafferty Zavala, CEO And Founder Of Canela Media

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. OTT is full of juggernauts. But most of these players – Netflix, Hulu, HBO Max and the rest – are going after mass audiences. Isabel Rafferty Zavala saw an opportunity to create an OTT network dedicated to Latino... Continue reading »
by Zach Rodgers // June 5th, 2020 //
»
Verizon Media CEO Guru Gowrappan: 'If You Don’t Take Care Of Yourself, It’s Hard To Take Care Of Others.'

AdExchanger's Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. One week ago, social distancing was still at the top of our minds as we debated the steps needed to reopen. But though America’s businesses haven’t emerged from hibernation, its citizens surely have – not... Continue reading »
by Ryan Joe // June 3rd, 2020 //
»
The Next Wave Of Media Infrastructure, With Hudson MX CEO JT Batson

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Much of JT Batson’s career has focused on bringing tech and automation to bear on the agency-publisher relationship. He was an early employee at Rubicon Project and a senior executive at Donovan Data Systems during the period when... Continue reading »
by Zach Rodgers // May 29th, 2020 //
»
Vox Media CRO Ryan Pauley On Using Scale To Weather A Crisis

Vox Media Chief Revenue Officer Ryan Pauley has dealt with a lot since the pandemic hit two months ago. His team first had to deal with the cancellation of South by Southwest, where Vox Media usually sets up a large presence. Then advertisers panicked and pulled spend. And now those same advertisers are reentering, albeit... Continue reading »
by Sarah Sluis // May 29th, 2020 //
»
Social Distancing With Friends: Jeff Green

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Jeff Green, The Trade Desk founder and CEO, is at home in Southern California, grounded for the longest time in decades, according to the ad tech vet and business road warrior. But The Trade Desk isn’t hitting pause. Because many smaller ad platforms and startups that... Continue reading »
by James Hercher // April 21st, 2020 //
»
Social Distancing With Friends: Jampp Co-Founder Diego Meller

Diego Meller, co-founder of app marketing platform Jampp, is no stranger to crisis. He started his first business, an online market research provider in Latin America called Livra.com, in 1999 – just in time for the internet bubble to burst. Livra survived the turmoil and was eventually acquired by Ipsos in 2008 … in the midst... Continue reading »
by Allison Schiff // April 20th, 2020 //
»
Social Distancing With Friends: Alexis van de Wyer

The digital audio audience grew 11% between the second half of February and the second half of March, according to data from audio ad platform AdsWizz. But that new listening activity is not evenly distributed. This week on AdExchanger Talks, AdsWizz CEO Alexis van de Wyer digs into the trends. He says news and science... Continue reading »
by Zach Rodgers // April 17th, 2020 //
»
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