Getting online shoppers to click and add a product to their cart – and then have that product ship cost-effectively to a customer – is the latest challenge for CPG companies. During earnings calls over the past week, leaders of CPG companies had to answer to investors about their ecommerce strategies, which have accelerated thanks […]
Travel marketing budgets were among the first to crash when COVID-19 reared its head. A Skift survey of 756 companies found 90% cut their marketing investments, and an Ad Age analysis found travel ad spending fell 60% in 2020. But travel is slowly coming back – delta variant notwithstanding – along with adjacent categories like […]
Will Xandr find a home with InMobi? As InMobi prepares for an IPO, we talk about the Axios report that the company is in talks to acquire Xandr. AT&T has been shopping the company formerly known as AppNexus around for months – so when will a buyer materialize? Ad tech’s stratospheric public market valuations should […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Amazon’s search algorithm uses a bunch of different signals to rank products on its landing pages, including depth of product inventory, product page richness and paid media effectiveness. It’s not unlike Google, except that all those signals result […]
Subscribe to AdExchanger Talks on Apple, Google Play, Spotify or wherever you get podcasts. Outside Inc. has, through a string of acquisitions, assembled more than two dozen active lifestyle brands into a single portfolio. The company now owns Backpacker, Women’s Running, Yoga Journal, Outside Magazine, Outside TV, Gaia GPS, SKI, Peloton Magazine, the event registration […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Similar to the Brood X Cicada hatch of 2021, the eruption of privacy-related news has been incubating for a long time. In this week’s episode, Sheila Colclasure, IPG-owned Kinesso’s global leader on digital responsibility and public policy, talks […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sonia Jain, senior manager of custom research for The New York Times. It’s time to stop overlooking the most obvious place to invest ad dollars in 2021: audio. In our search for comfort, information and […]
The sun hasn’t been shining on Wall Street this week as tech stocks dipped precipitously – The Trade Desk among them. Despite turning in decent earnings, TTD’s stock dove by more than 25%, making it one of the most affected of the ad tech bunch. It was a surprising development after more than a year […]
It’s been a kind of a downer week for telco-owned ad platforms. Verizon’s deal to sell Verizon Media to PE giant Apollo Global Management casts a pall over the once-exciting group of mergers that created Russian doll-like business structures featuring ad tech nested within media assets, in turn nested within enormous “access” providers. The theory […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Tim Hwang’s 2020 book “Subprime Attention Crisis” argues that targeted advertising is a bubble set to burst. He contends that the intricacies of ad tech and the perverse incentives of agencies and ad tech platforms to maintain a […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Rick Webb recently wrote an essay for the Why Is This Interesting newsletter about Apple’s looming App Tracking Transparency release, which will become reality next week. In it, he digs into some less commonly discussed issues with Apple’s […]
Hey kids, are you trying to read the blacked-out redactions on a PDF? Simply copy and paste the text into Microsoft Word, and then read everyone’s legal secrets. It’s the digital hack to reading invisible ink. Google learned that lesson the hard way recently when, in responding to the Texas-led antitrust suit, it accidentally revealed […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Within the retargeting category, Criteo has been the most successful player by a wide margin. It built a global retargeting empire from its home base in France, conquering the US market and many others too. It was a […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Our guest this week has spent his entire career in ad tech. Since 1997, Manny Puentes has worked at a series of companies ranging from ad servers to publisher networks to programmatic platforms. In 2016, he founded Rebel […]
Will FLoCs fly in Europe or will GDPR clip its wings? And, speaking of birds (and identifiers), NBCU’s Peacock is going programmatic – and the broadcaster also recently revealed a new identifier for advertisers to use. But first back to Google, mixed messages from The GOOG this week, when engineer Michael Kleber said at a […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Ever since Apple dropped its iOS 14 bombshell last June, developers have been scratching their heads, running in circles, doing nothing and doing their best to prepare. But it’s been a big challenge, mainly because “there is very […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. “Inspire creativity and bring joy.” TikTok’s mission statement applies as much to its advertising as it does to its consumer-facing product. This week on AdExchanger Talks, head of ecosystem partnerships Melissa Yang describes why the company decided to […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. There’s a growing need for marketers to unify their ad buying across social, mobile app, CTV and other digital channels. Luckily that dream is moving closer to reality, as these channels are increasingly addressable. Less luckily, measurement is […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In this episode, Experian Marketing Services President Genevieve argues for greater fragmentation of identifiers as the best path to herd immunity against future advertising disruptions. Instead of driving marketers to a single solution, she says Experian is focused […]
This week on The Big Story, we present the latest in privacy protection regulations – true-false style. Because, honestly, this stuff can be pretty dry unless you make a game out of it. As you might know, Virginia’s Consumer Data Protection Act (CDPA) will likely soon become law. But how is it different from the […]
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by Engine Media Exchange. You know you’re a good marketer when you can convince a four-year-old that broccoli is a treat. Although Rupen Desai […]
Maryland isn’t a merry land if you make most of your money off of digital advertising. This week, on The Big Story, we’ll look at the Old Line State’s new line of taxes. AdExchanger’s resident expert on all things legislative Allison Schiff drops by (Plot twist: SHE WAS ALWAYS HERE) to drop knowledge on how […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. InfoSum is a company to watch. The five-year-old data services business enables onboarding, the development of new identity solutions and other use cases with a focus on privacy and data security. In this episode, President Lauren Wetzel talks […]
There are more platforms than Super Mario on this week’s The Big Story. First up, Amazon’s Jeff Bezos has exited stage… right? Left? To pick a more workable metaphor, he’s passed the reigns to Andy Jassy, former Amazon Web Services chief. That decision should give you an indication of Amazon’s coming priorities. We’ll chat a […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Our guest this week, Manu Mathew, got in on the ground floor of multi-touch attribution (MTA) when he founded Visual IQ. The MTA company rose with the programmatic tide before being acquired by Nielsen in 2017. The category […]
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. When the global pandemic shut down the world, ecommerce and streaming video surged. Amazon plays prominently in both spaces. But with […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. MediaMath has finished phase one of its SOURCE product – AKA “the industry’s first fully-transparent supply chain,” in the words of CEO Joe Zawadzki. To assemble SOURCE, MediaMath obtained buy-in from a large group of SSPs, publishers, brand […]
When we recorded this episode of The Big Story on Wednesday to discuss what we expect the new year to bring, insurrection at the Capitol was not on the table. That soon changed. I would say we live in a different world than the one we inhabited last week, but the same could be said […]
This week, in the spirit of holiday generosity and giving, we’ll talk about the “friendship” between Google and Facebook. Although there are a few Scrooges out there – for example, the 10 state attorneys general suing Google over antitrust concerns related to its online ads business – who might call this friendship “collusion.” Because maybe it […]
This week, the Big Story is … well, it’s probably the double-barrel shotgun lawsuit staring down Facebook, but we recorded this podcast before that news broke. So this is a story about Big Things To Come as Nielsen revealed it will completely overhaul the currency used to transact TV advertising. The new currency, which is […]
