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The Big Story: Antitrust And Acquisitions

The Big Story podcast

Will Xandr find a home with InMobi?

As InMobi prepares for an IPO, we talk about the Axios report that the company is in talks to acquire Xandr. AT&T has been shopping the company formerly known as AppNexus around for months – so when will a buyer materialize?

Ad tech’s stratospheric public market valuations should make Xandr a compelling buy – but apparently its balance sheet shows the company is burning cash, which may dampen the appeal.

Also this week, we discuss two important new leaders.

Jonathan Kanter has been nominated to lead the Department of Justice’s antitrust division. Just who is Kanter – and why are legal fans pitching Wu & Khan & Kanter (a reference to Tim Wu, on the National Economic Council, and Lina Khan, chair of the FTC) as a dream team to take on Big Tech?

We also discuss Tony Katsur being named CEO of the IAB Tech Lab – a challenging role as the industry grapples with increased regulation and the need to develop a replacement for the third-party cookie.



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Comic: TFW Disney+ Goes AVOD

Disney Expands Its Audience Graph And Clean Room Tech Beyond The US

Disney expands its audience graph and clean room tech to Latin America, marking the first time it will be available outside the US. The announcement precedes this week’s launch of Disney+ with ads in Latin America.

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.