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The Big Story: Antitrust And Acquisitions

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Will Xandr find a home with InMobi?

As InMobi prepares for an IPO, we talk about the Axios report that the company is in talks to acquire Xandr. AT&T has been shopping the company formerly known as AppNexus around for months – so when will a buyer materialize?

Ad tech’s stratospheric public market valuations should make Xandr a compelling buy – but apparently its balance sheet shows the company is burning cash, which may dampen the appeal.

Also this week, we discuss two important new leaders.

Jonathan Kanter has been nominated to lead the Department of Justice’s antitrust division. Just who is Kanter – and why are legal fans pitching Wu & Khan & Kanter (a reference to Tim Wu, on the National Economic Council, and Lina Khan, chair of the FTC) as a dream team to take on Big Tech?

We also discuss Tony Katsur being named CEO of the IAB Tech Lab – a challenging role as the industry grapples with increased regulation and the need to develop a replacement for the third-party cookie.

 

 

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Comic: Game Over?
Publishers

The Google Antitrust Remedies Are Too Little, Too Late – But Publishers Will Take What They Can Get

Given how much the market has changed since the Google trial began, and the wiggle room in the ruling itself, publishers aren’t expecting much relief from the court’s behavioral remedies.

Comic: "Deal ID, please."
Technology

Can Sell-Side Curation Solve The Cookieless Audience Problem For Advertisers?

Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data fees than buy-side curation.

ad tech acquisition

Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Platforms

HBO MAX’s Reddit Account Was Compromised And Used For Ad Fraud

A week ago, HBO MAX had its verified Reddit account overrun by a hacker group, which eluded notice for two days while it ran 108 different ad permutations targeting an unknown number of Redditors.

Gaming

Gaming Wants To Prove It’s Just Like Other Media Channels – While Also Owning How It’s Different

Adapting other channels’ strategies might be what gaming platforms need to do to get advertisers comfortable spending more. Leaning into gaming’s differentiators will come later, after bigger budgets arrive.

Comic: Clickbait
ad tech acquisition

Taboola Eyes The Finance Vertical With An Offer To Acquire Ad Network Dianomi

Taboola has made an offer to buy Dianomi, a UK-based ad tech company that connects financial advertisers with premium business and finance publishers.

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