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»acquisitions

2022 M&A Stays Crazy; Apple’s App Privacy Report Lifts The Hood On Trackers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The “Solid” In Consolidation Are you sick of hearing about M&A already? TOO BAD! We’ve still got multiple deals being announced on the regular.  On Wednesday, the publisher services company OpenWeb – known for operating comment sections and targeting ads by user account IDs… Continue reading »
by AdExchanger // January 20th, 2022 //
»
The Big Story: Mega Mergers

Media mega mergers have replaced VC-backed media as the latest trend to watch. And they’re coming thick and fast. On Monday, Vox Media bought Group Nine Media. The week before, BuzzFeed – with Complex Networks and HuffPost in tow – went public. Dotdash bought Meredith in October, and Axel Springer spent $1 billion on Politico… Continue reading »
by Sarah Sluis // December 16th, 2021 //
»
The Big Story: Antitrust And Acquisitions

Will Xandr find a home with InMobi? As InMobi prepares for an IPO, we talk about the Axios report that the company is in talks to acquire Xandr. AT&T has been shopping the company formerly known as AppNexus around for months – so when will a buyer materialize? Ad tech’s stratospheric public market valuations should… Continue reading »
by Sarah Sluis // July 22nd, 2021 //
»
Terence Kawaja
Prepare for the Mother of All M&A Booms

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Terence Kawaja, CEO, LUMA Partners. CAVEAT: LUMA Partners is a leading M&A advisor to the ad tech sector. Hammer >>> Nail. The intersection of media, marketing and technology has always… Continue reading »
by AdExchanger Guest Columnist // May 11th, 2021 //
»
Jeremy Bondy, CEO, Vungle
Blackstone-Backed Vungle Is Maturing Away From Its Mobile Ad Network Roots

Vungle chief exec Jeremy Bondy refers to himself as a “virtual CEO.” Bondy was at Vungle for six years, most recently as COO, before being elevated to the top spot in November, seven months into the pandemic. It’s been a busy few quarters for Vungle, which is evolving from a mobile ad network into a… Continue reading »
by Allison Schiff // March 29th, 2021 //
»
Zynga is in the midst of building its own ad network to expand its addressable market and might be in the market to buy some ad tech.
Zynga Is Building Its Own Ad Network, Mulling M&A

Zynga might be in the market to buy some ad tech. The online and mobile gaming developer, which posted record Q4 earnings on Wednesday, fueled by an all-time best revenue and bookings quarter for Words With Friends, is in the midst of building its own ad network to expand its addressable market. Revenue for the… Continue reading »
by Allison Schiff // February 11th, 2021 //
»
The Big Story: Changes In Exchanges

This week’s episode of The Big Story is brought to you by the letters M and A.  Because if you haven’t heard, Magnite bought SpotX for $1.17 billion, and then District M and Sharethrough merged to form a giant exchange. So what’s going on? The team takes a look at both acquisitions, and digs into… Continue reading »
by Ryan Joe // February 11th, 2021 //
»
Why Twilio’s Mega Acquisition Of Segment Is – And Isn’t – A Validation Of The CDP Category

CDP acquisitions are a bit like snowflakes, no two have been quite alike, at least not so far. Cloud communications platform Twilio’s $3.2 billion all-stock purchase of Segment, confirmed on Monday, is the latest example. Notable acquirers in the space have included a British multibillion-dollar semiconductor firm, an American multinational financial services brand and the… Continue reading »
by Allison Schiff // October 13th, 2020 //
»
Samba Lays Off 15-20% Of Staff, Reorgs To Focus Solely On Data And Audience Products

San Francisco-based TV and video analytics company Samba TV cut a large portion of its workforce on Wednesday. Sources tell AdExchanger that the layoffs represent somewhere between 15% and 20% of the company, although more toward the lower end of that range. Samba confirmed the layoffs but declined to share how many people or what… Continue reading »
by Allison Schiff // November 7th, 2019 //
»
What’s On Tap For Dynamic Yield After The McDonald’s Acquisition

McDonald’s is starting to throw a few ideas on the grill after spending around $300 million to acquire personalization and decision logic tech startup Dynamic Yield in March. Dynamic Yield’s technology has been integrated into the drive-thru experience at roughly 700 McDonald’s restaurants in North America so far with plans to roll out more and… Continue reading »
by Allison Schiff // June 24th, 2019 //
»
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