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»acquisitions

Jeremy Bondy, CEO, Vungle
Blackstone-Backed Vungle Is Maturing Away From Its Mobile Ad Network Roots

Vungle chief exec Jeremy Bondy refers to himself as a “virtual CEO.” Bondy was at Vungle for six years, most recently as COO, before being elevated to the top spot in November, seven months into the pandemic. It’s been a busy few quarters for Vungle, which is evolving from a mobile ad network into a... Continue reading »
by Allison Schiff // March 29th, 2021 //
»
Zynga is in the midst of building its own ad network to expand its addressable market and might be in the market to buy some ad tech.
Zynga Is Building Its Own Ad Network, Mulling M&A

Zynga might be in the market to buy some ad tech. The online and mobile gaming developer, which posted record Q4 earnings on Wednesday, fueled by an all-time best revenue and bookings quarter for Words With Friends, is in the midst of building its own ad network to expand its addressable market. Revenue for the... Continue reading »
by Allison Schiff // February 11th, 2021 //
»
The Big Story: Changes In Exchanges

This week’s episode of The Big Story is brought to you by the letters M and A.  Because if you haven’t heard, Magnite bought SpotX for $1.17 billion, and then District M and Sharethrough merged to form a giant exchange. So what’s going on? The team takes a look at both acquisitions, and digs into... Continue reading »
by Ryan Joe // February 11th, 2021 //
»
Why Twilio’s Mega Acquisition Of Segment Is – And Isn’t – A Validation Of The CDP Category

CDP acquisitions are a bit like snowflakes, no two have been quite alike, at least not so far. Cloud communications platform Twilio’s $3.2 billion all-stock purchase of Segment, confirmed on Monday, is the latest example. Notable acquirers in the space have included a British multibillion-dollar semiconductor firm, an American multinational financial services brand and the... Continue reading »
by Allison Schiff // October 13th, 2020 //
»
Samba Lays Off 15-20% Of Staff, Reorgs To Focus Solely On Data And Audience Products

San Francisco-based TV and video analytics company Samba TV cut a large portion of its workforce on Wednesday. Sources tell AdExchanger that the layoffs represent somewhere between 15% and 20% of the company, although more toward the lower end of that range. Samba confirmed the layoffs but declined to share how many people or what... Continue reading »
by Allison Schiff // November 7th, 2019 //
»
What’s On Tap For Dynamic Yield After The McDonald’s Acquisition

McDonald’s is starting to throw a few ideas on the grill after spending around $300 million to acquire personalization and decision logic tech startup Dynamic Yield in March. Dynamic Yield’s technology has been integrated into the drive-thru experience at roughly 700 McDonald’s restaurants in North America so far with plans to roll out more and... Continue reading »
by Allison Schiff // June 24th, 2019 //
»
Which TV Players Could Be In The Market To Acquire Ad Tech?

Many broadcasters spent the past decade on a quest for scale, with a major spike in local station M&A last year. Now it’s time to start thinking about monetization, and broadcasters know it. “Once you own a lot of stations, the next logical thing to do is ask, ‘How are we going to monetize these... Continue reading »
by Allison Schiff // April 22nd, 2019 //
»
Cannes: Twitter CEO Jack Dorsey Rethinks Ad Tech Acquisition Strategy

Twitter’s ad tech fortunes haven’t been great. Most recently, it took its 479-million-dollar acquisition TellApart for a long walk behind the barn. However, Twitter isn’t giving up on ad tech, at least not as an investor, said co-founder and CEO Jack Dorsey at a Wednesday panel hosted by Omnicom’s OMD in Cannes. “We’re definitely not... Continue reading »
by Ryan Joe // June 21st, 2017 //
»
LiveRamp To Acquire Two People-Based Marketing Startups – Arbor And Circulate – For $140M Total

LiveRamp will drop $140 million to finance its people-based marketing dreams. On Thursday, the Acxiom-owned onboarding company announced its intention to acquire two companies: Arbor, a marketplace for people-based data, and Circulate, which helps app developers monetize their first-party data in a privacy-friendly way. LiveRamp declined to say how much it paid for each company.... Continue reading »
by Allison Schiff // November 17th, 2016 //
»
The Industry Is Closing The Book On Pure-Play Mobile SSPs

Independent mobile supply-side platforms (SSPs) are going extinct, the result of commoditization and natural evolution. “It’s been really hard to be a single-point solution player in the ad tech space for a long time, but now it’s almost impossible,” said Christopher Hansen, chief product officer at IgnitionOne. “Just take a look at the Terry Kawaja... Continue reading »
by Allison Schiff // June 23rd, 2016 //
»
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