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»marketing clouds

Complexity Kills: The Dark Side of Marketing Clouds

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cory Munchbach, president and chief operating officer at BlueConic. Today’s marketing technology is vast and complex – much like medicine. Bear with me. Writer Charlie Warzel recently linked to a piece… Continue reading »
by AdExchanger Guest Columnist // February 8th, 2022 //
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One year after acquiring the CDP Segment, cloud communications API platform Twilio is making its first foray into martech with Twilio Engage.
Cloud Giant Twilio Is Getting Into Mar Tech

One year after acquiring the customer data platform Segment, cloud communications API platform Twilio is making its first foray into mar tech. On Wednesday, Twilio launched Twilio Engage, a next-gen marketing cloud of sorts that aims to take on traditional marketing clouds by taking the pipes Segment built to process, query and segment data and… Continue reading »
by Allison Schiff // October 20th, 2021 //
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Advertiser Perceptions CDP Report: Marketers Prioritize Privacy, Indie CDPs Start To Break Through

Privacy is the number one reason why marketers say they want to partner with a customer data platform. Twenty-six percent of marketers cite data compliance and ensuring consumer privacy as the top benefits of working with a CDP provider, according to the companies surveyed by Advertiser Perceptions in its wave on the CDP market covering… Continue reading »
by Allison Schiff // September 29th, 2021 //
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Advertiser Perceptions: Marketing Clouds Dominate The CDP Category, But There’s More To That Story

Over half (52%) of marketers say that they use Salesforce or Microsoft as their customer data platform, according to the most recent Advertiser Perceptions report on the CDP market. Clear evidence that the marketing clouds are dominating the CDP category … right? Here are a few grains of salt. For one, when Advertiser Perceptions conducted… Continue reading »
by Allison Schiff // January 21st, 2021 //
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Cory Munchbach, COO, BlueConic
BlueConic: You’re Not A CDP If You Outsource Data Management

This is the 13th installment in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe and Treasure Data. The marketing clouds are taking up a lot of mindshare as they belatedly foray into the CDP category. But “you’d be surprised at the number… Continue reading »
by Allison Schiff // November 2nd, 2020 //
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Why Twilio’s Mega Acquisition Of Segment Is – And Isn’t – A Validation Of The CDP Category

CDP acquisitions are a bit like snowflakes, no two have been quite alike, at least not so far. Cloud communications platform Twilio’s $3.2 billion all-stock purchase of Segment, confirmed on Monday, is the latest example. Notable acquirers in the space have included a British multibillion-dollar semiconductor firm, an American multinational financial services brand and the… Continue reading »
by Allison Schiff // October 13th, 2020 //
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Segment On Life As a CDP In The Age Of Coronavirus: ‘A Lot Of Small Fires To Put Out’

This is the fourth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe, Treasure Data and BlueConic. One silver lining of working from home is being able to see everyone’s kids on Zoom, said Peter Reinhardt, CEO and co-founder of customer data platform Segment. The… Continue reading »
by Allison Schiff // April 9th, 2020 //
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Amperity: When It Comes To Selling CDP Tech, Honesty Is The Best Policy

This is the third in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe, Treasure Data and BlueConic. Amperity is more than happy to explain to clients and prospects what its technology isn’t designed for. Candor helps win deals, said CEO Kabir Shahani, who co-founded the… Continue reading »
by Allison Schiff // March 10th, 2020 //
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MParticle Says Thanks To The Marketing Clouds For Validating The CDP Space, But Scoffs At Their Solutions

This is the first in AdExchanger’s “Meet the CDPs” series. Read other interviews with Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe, Treasure Data and BlueConic. When mParticle was founded in 2012, the moniker “customer data platform” didn’t exist yet. David Raab, founder of the CDP Institute, wouldn’t coin the term until 2013. And… Continue reading »
by Allison Schiff // February 25th, 2020 //
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After Sale To PE Firm, IBM Watson Marketing Rebrands As Acoustic

The TDB company that was formed when IBM sold the bulk of its Watson Marketing portfolio to private equity firm Centerbridge in April finally has a name: Acoustic. Acoustic is starting out with a large stable of clients – around 3,500 – inherited from IBM, and a headcount of 1,100. It’s also hiring, with a particular focus… Continue reading »
by Allison Schiff // July 15th, 2019 //
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