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» Liz Rowley

Liz Rowley
Reporter

Liz is a former Reporter for AdExchanger.com where she covered agencies and wrote the daily news roundup. Previously, she worked as a music journalist for BestNewBands.com, and has also worked as a freelance writer and editor for Elite Daily and L/A Mag. Fluent in French, Liz worked for a time at l'Alliance Française de Washington after earning her degrees in political economy and French from Bates College in Maine.

Articles by Liz

With Costs Soaring, Hogarth Helps Brands Boost Efficiency With In-House Talent

As agencies face increasing pressure to produce more content with shrinking budgets, some are streamlining production with in-house capabilities. At least, that’s what WPP had in mind when in 2009 it partnered with Hogarth Worldwide, a global marketing implementation firm. As a sister organization to WPP, Hogarth acts as a production and global distribution resource… Continue reading »
by Liz Rowley // September 18th, 2015 //
»
News Corp Bets On Digital Video With Acquisition Of Unruly

In a move that illustrates the fast-growing importance of programmatic video, News Corp. will acquire UK-based Unruly for $90 million, the companies revealed Wednesday. News Corp. will pay as much as $86 million more for Unruly’s social video advertising platform, contingent on meeting certain performance goals. The deal gives News Corp. access to Unruly’s data… Continue reading »
by Liz Rowley // September 16th, 2015 //
»
After VivaKi Disperses, Publicis Releases A Tool To Consolidate Programmatic Functions

Publicis Groupe’s VivaKi will officially release a tool called Quality Index (QI) at the end of this month, designed to streamline inventory sources, manage multiple KPIs and cross-check viewability. QI has been in Beta since late 2014, and will be part of an internal UI called the VivaKi Operating System (VOS) Platform that VivaKi is building… Continue reading »
by Liz Rowley // September 15th, 2015 //
»
Using Custom Code To Crack Addressable TV

DataLab USA, a boutique analytics firm that works mostly with financial services and insurance companies, is betting on advancing addressable TV through customized algorithms. “Our role in the data world is to aggregate all the aggregators,” explained Alex Aigner, DataLab Digital’s COO. “We’ve commoditized how we build custom algorithms. Whether those algorithms are used for… Continue reading »
by Liz Rowley // September 10th, 2015 //
»
IPG’s Initiative Hires Creative Talent To Win Pitchapalooza

The ongoing media reviews have created inroads for agencies to use creative, informed by data, as a strategy to win new business. In a bid to take advantage of this growing opportunity, Initiative, the IPG Mediabrands-owned agency, hired Nick Childs as its first-ever global chief creative officer on Sept. 1. “As a lot of media… Continue reading »
by Liz Rowley // September 9th, 2015 //
»
Socialbakers Nabs Criteo Exec Robert Lang As Its New CEO

Prague-based Socialbakers added Robert Lang as its new CEO on Wednesday. The social media metrics firm described Lang as a key Criteo executive who helped the French ad tech company expand internationally. Lang replaces Jan Rezab, a founder of the company. Rezab will stay on as executive chairman. Coming from Criteo, Lang said he saw… Continue reading »
by Liz Rowley // September 2nd, 2015 //
»
Market Volatility Raises Questions For Pre-IPO Ad Tech Firms

Last week’s stock market dip and subsequent recovery could have particularly troublesome consequence for ad tech firms looking to play on public markets. Though market volatility is a constant, last week’s flux put a spotlight on a handful of ad tech firms often mentioned as IPO candidates, among them AppNexus, Quantcast, Collective, Dstillery, PubMatic, Integral Ad Science,… Continue reading »
by Liz Rowley // August 31st, 2015 //
»
Hard Rock Is The Latest Brand To Hit Play On Streaming Music, Via Rdio Partnership

Even if terrestrial radio still has the bulk of audience, the growth – and ability to target – is in streaming audio. And an international brand like Hard Rock Hotels and Casinos needs its tune to reverberate across a global stage. This is one of the reasons why it signed on to use a native… Continue reading »
by Liz Rowley // August 27th, 2015 //
»
R3 Worldwide Data On Global Media Reviews Shows Which Agencies Are Most Vulnerable

Correction: The original version of the story included incorrect data indicating Publicis Groupe had the most to lose in the “pitchapalooza” wave of agency reviews currently underway. In fact, Omnicom Group and Dentsu are slightly more exposed. The below story makes that clear and includes a corrected chart reflecting actual impact on revenues for the… Continue reading »
by Liz Rowley // August 25th, 2015 //
»
IPG Mediabrands Taps Charles Godbold For New Media Intel Role

Interpublic Group’s global media arm, IPG Mediabrands, has hired Charles Godbold as global director of media intelligence systems. Godbold starts Oct. 1 and will report to IPG Mediabrands global CEO Henry Tajer. Godbold is the founder of Media Pilot Pty Ltd., a consultancy that developed media analytics, and media auditing firm Mediasenz Pty Ltd. In… Continue reading »
by Liz Rowley // August 24th, 2015 //
»
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