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»turn

Amobee CEO Kim Perell’s Resilient Rise To The Top

This is the latest installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising world.  Kim Perell learned at a young age that it’s OK to fail. “Failure is a great opportunity to learn,” she said. “I saw my parents fail [when I was] growing up. It was more... Continue reading »
by Alison Weissbrot // May 18th, 2018 //
»
Publicis Career Vet Katie Ford Tries Out The Tech Side At Amobee

Media agency vet Katie Ford was looking for a change. Over 23 years at Publicis Groupe, her passion for technology and data in a changing marketing environment had grown. So she left her role as President and Managing Director of Spark Foundry to become marketing solutions provider Amobee’s first ever chief client officer, the company... Continue reading »
by Alison Weissbrot // August 2nd, 2017 //
»
Twitter Hires Ad Tech Vet Bruce Falck To Turn Its Revenue Team Around

Twitter has hired former Turn CEO Bruce Falck to lead its Revenue Product team, according to a tweet Thursday by company co-founder and CEO Jack Dorsey. Falck has earned a reputation as an ad tech turnaround artist, stepping in as COO at BrightRoll a year prior to its $640 million sale to Yahoo and then... Continue reading »
by James Hercher // May 18th, 2017 //
»
Machines Can’t Make Sweet Marketing Jazz

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Doug Smith, senior director of product management, platform and user experience, at Turn. With all that’s been written about AI in ad tech, it’s time to check in on the... Continue reading »
by AdExchanger // April 19th, 2017 //
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Want To Sell Your DMP? Brand Recognition And Audience Analytics Play Big Role

When it comes to how buyers perceive the data management platform (DMP) market, it’s Oracle BlueKai’s game to lose, according to a new Advertiser Perceptions report. The research firm's Programmatic Intelligence Report for Q1 2017 surveyed more than 1,000 decision-makers from agencies, advertisers, publishers and tech providers. Oracle BlueKai led the pack in brand recognition:... Continue reading »
by Ryan Joe // April 17th, 2017 //
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Singtel's Amobee Snaps Up Turn For $310M

Another independent demand-side platform (DSP) has found its big enterprise home. Amobee, a digital marketing firm owned by Singaporean telco Singtel, has agreed to buy Turn at a $310 million value. Read the release. Stakeholders expect the acquisition to close within 45 days. Amobee, known for its mobile capabilities, had worked with numerous buying platforms before, said... Continue reading »
by Ryan Joe // February 22nd, 2017 //
»
Taking Ad Tech Beyond Media And Making It Truly Sticky

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Bruce Falck, CEO at Turn. In 1968, 3M scientist Spencer Silver invented an adhesive that could stick to a surface over and over without leaving residue when removed. The invention wasn’t... Continue reading »
by AdExchanger // January 3rd, 2017 //
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Turning The Page? Turn Settles With FTC On Use Of Verizon Zombie Cookies

Turn is settling with the Federal Trade Commission for its part in the Verizon zombie cookie debacle. It’s been nearly two years since it was first revealed that the demand-side platform was using Verizon’s unique identifier header (UIDH) for tracking purposes even if a user had opted out of being tracked. On Tuesday, the FTC... Continue reading »
by Allison Schiff // December 20th, 2016 //
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Turn Lands Google And AppNexus Vet Lauren Nemeth As CRO

Lauren Nemeth, former head of sales for AppNexus, has joined Turn as chief revenue officer. She arrives from a stint at Pinterest-owned mobile search engine URX, and will oversee sales, client services and consulting. Prior to her role at AppNexus, she helped build Google’s programmatic business alongside Bruce Falck, Turn’s CEO. “We’re selling a complicated,... Continue reading »
by Kelly Liyakasa // December 1st, 2016 //
»
’Tis The Season For Reasonable Seasonal Strategies

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ned Blaine, performance strategy manager at Turn. When Christmas Tree Shops opened in the ’50s, the Massachusetts-based store sold Christmas merchandise in the months of July and August. It played... Continue reading »
by AdExchanger // November 10th, 2016 //
»
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