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» Kimberly Maul

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Articles by Kimberly

Denmark's Densou Pushes Into Programmatic Classifieds

Classified ads were quick to move online, with Craigslist, online job boards and real estate sites blossoming in the Internet's first decade. But then a certain amount of stagnation kicked in: While the format itself was quick to go digital, programmatic advertising hasn't significantly tapped into this local market. Enter Densou Trading Desk, a Copenhagen, Denmark-based... Continue reading »
by Kimberly Maul // August 24th, 2015 //
»
Programmatic Price Competition Grows For Auto Marketers

The auto industry, ever competitive when it comes to traditional advertising, has brought that competition to programmatic buying. By leveraging data from car makers and dealers, brands are able to target and optimize their digital advertising through data-driven programmatic, and the competition is heating up in that space. According to data released by DSP and DMP Turn, price... Continue reading »
by Kimberly Maul // June 2nd, 2015 //
»
How Mindshare And Nestlé Localize Programmatic Video In China

Nestlé recently kicked off a global initiative to increase programmatic buying, but the market needed a specialized approach. Working with a local DMP and DSP, Nestlé media agency Mindshare recently kicked off a programmatic video program for its client in the region, allowing the brand to work with the big four video publishers there. "There... Continue reading »
by Kimberly Maul // May 29th, 2015 //
»
Mail.ru Launches A Mobile Ad Platform

Mail.ru, the Russian internet company, today launched a mobile ad platform called myTarget, opening up the Russian mobile audience to advertisers within Russia as well as internationally. The Russian online advertising market has historically been very insular, which is an issue that Mail.ru wanted to tackle, according to CEO Dmitry Grishin. "It's usually local advertising... Continue reading »
by Kimberly Maul // April 22nd, 2015 //
»
Lack Of Data Still A Challenge In APAC

Programmatic has been gaining steam in the Asia-Pacific region, but the industry still lacks awareness and understanding, according to a new study from Singapore-based MediaQuark. Of the 108 respondents to the company's survey, 62% said that a lack of industry understanding was one of the biggest challenges for programmatic in the APAC market. Looking at... Continue reading »
by Kimberly Maul // January 12th, 2015 //
»
Smartphone Penetration In Asia To Reach Mass Market In 2015

Smartphone penetration in Asia-Pacific is on the lower end, especially compared to the United States and North America, but it is growing. A new report from Forrester Research predicts that mobile marketing strategies will play a major role in the region in 2015. According to Forrester, smartphone penetration across the Asia Pacific region will be... Continue reading »
by Kimberly Maul // December 1st, 2014 //
»
Russian DSPs Battle For Distinction

In Russia, programmatic and RTB practices are still in an early stage and make up less than 10% of the digital display advertising market. Yet despite that, or maybe because of it, demand-side platforms seem to be saturating the market – each seeking to distance itself from the competition. "The market is getting new DSPs every month," Vladimir... Continue reading »
by Kimberly Maul // October 2nd, 2014 //
»
Yandex's ADFOX Acquisition Signals Movement For RTB In Russia

Early in September, Russian search engine Yandex acquired ad tech company ADFOX, generating a bit of buzz around the relatively early stage programmatic buying market in Russia. Yandex only entered the RTB market in 2012 and ADFOX, a Moscow-based sell-side platform, was originally founded in 2005 but also introduced its RTB offerings in 2012. "We expect... Continue reading »
by Kimberly Maul // September 30th, 2014 //
»
Segmento, The Russian Rocket Fuel

This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX, AiData, HubRus, Between Digital and RuTarget. For Segmento co-founder and CEO Roman Nester, imitation is truly the highest form of flattery. He goes so far as to describe his company as a Rocket Fuel “clone.” “Not many people would say that they are... Continue reading »
by Kimberly Maul // July 31st, 2014 //
»
RuTarget: Harnessing Russian Data And Why Global Companies Struggle Penetrating The Market

This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX, AiData, HubRus and Between Digital. Even with a growing Russian programmatic market, RuTarget’s founder and CEO Eugene Legkiy claims its greatest competition comes from without – from global players like IPONWEB, OpenX and AppNexus. Global companies trying to make... Continue reading »
by Kimberly Maul // July 28th, 2014 //
»
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