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»direct marketing

Using Custom Code To Crack Addressable TV

DataLab USA, a boutique analytics firm that works mostly with financial services and insurance companies, is betting on advancing addressable TV through customized algorithms. “Our role in the data world is to aggregate all the aggregators,” explained Alex Aigner, DataLab Digital’s COO. “We’ve commoditized how we build custom algorithms. Whether those algorithms are used for… Continue reading »

by Liz Rowley // September 10th, 2015 //
»
Are Marketers Prepared For Data-Driven Advertising?

Skills in data-driven disciplines are in high demand, and many marketers are picking up the quantitative skills they need on the job. The problem, said John Deighton, a professor of business administration at Harvard Business School, is that while many marketers obtain quantitative skills as they work, business students, including marketers, are at a disadvantage… Continue reading »

by Judith Aquino // December 23rd, 2013 //
»
Adhesive’s Little: Direct Response Led Online Ad Breakthroughs Before, It’ll Do It Again

Chad Little is on to his fourth act in the digital ad space with a company he launched this fall called adhesive. Online advertising has always been about stickiness, and with adhesive, Little is working on solving the problems with display and direct response advertising he began addressing with his last company FetchBack. That company… Continue reading »

by David Kaplan // November 9th, 2012 //
»
Aegis Gets Pants Pulled: Is The Agency Performance Model That Far Away?

UK’s Telegraph is reporting that traditional media agency Aegis is being forced to reveal discounts for TV and newspaper ads it bought on behalf of yogurt company Danone in Germany. And you thought they only ate schnitzel in Germany. So why should you care? Well, if you’re anybody except a vendor caught in a negotiation… Continue reading »

by AdExchanger // January 3rd, 2010 //
»
 

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