• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • Advertise //
  • About Us //
  • Contact Us
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY 2020
    • Industry Preview 2020
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Promoted Music Experiences

Hard Rock Is The Latest Brand To Hit Play On Streaming Music, Via Rdio Partnership

Even if terrestrial radio still has the bulk of audience, the growth – and ability to target – is in streaming audio. And an international brand like Hard Rock Hotels and Casinos needs its tune to reverberate across a global stage. This is one of the reasons why it signed on to use a native... Continue reading »
by Liz Rowley // August 27th, 2015 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Amazon Removes Third-Party Vendors From Its Affiliate Program
  • Chrome Is Rolling Back SameSite Security Changes Because Of Coronavirus
  • How Employers Are Taking Care Of Their Workers During COVID-19
  • MediaMath Cuts 8% Of Staff, Citing Coronavirus
  • As COVID-19 Boosts Streaming, Advertisers Can’t Afford To Sit Out OTT Anymore
Ajax spinner
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved