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»Cablevision

Charter Invests In TV Analytics Upstart 605 To Up The Ante On Audience Data

Charter, the US cable conglomerate second only to Comcast in subscriber count, has made a strategic investment in 605 Group, the TV analytics startup founded by former Cablevision ad execs. Although financial terms of the deal weren’t disclosed, Charter has struck a strategic data partnership with 605 to provide access to TV viewing data in... Continue reading »
by Kelly Liyakasa // July 25th, 2017 //
»
How Sinclair And Tribune Could Alter Addressable TV

Sinclair Broadcasting’s planned acquisition of Tribune Media Co. for $3.9 billion is expected to change the face of the addressable TV market and significantly expand the way local and national TV inventory are bought together. In addition to Tribune’s 42 local stations in 33 markets, many of which are big Fox and CW affiliates, Sinclair... Continue reading »
by Kelly Liyakasa // May 10th, 2017 //
»
Two Former Cablevision Execs Hope To Take Local TV Targeting Tactics National

Two former Cablevision execs – former COO Kristin Dolan and former media sales President Ben Tatta – are bringing their experience in local TV advertising to the national level. The two formed an audience measurement and analytics firm called 605 earlier this month through an acquisition of Analytics Media Group (AMG), the data and analytics... Continue reading »
by Kelly Liyakasa // November 23rd, 2016 //
»
Altice To Buy Cablevision For $17.7 Billion, Boosts Ad Tech For Operators

Altice continued a string of acquisitions on Thursday when the Amsterdam-based telecommunications giant announced that it would buy Cablevision for $17.7 billion. The Cablevision sale comes six months after Altice’s first move into the US market, when the company bought Suddenlink Communications, a regional cable operator based in St. Louis, for $9.1 billion. Altice has... Continue reading »
by James Hercher // September 17th, 2015 //
»
Using Custom Code To Crack Addressable TV

DataLab USA, a boutique analytics firm that works mostly with financial services and insurance companies, is betting on advancing addressable TV through customized algorithms. “Our role in the data world is to aggregate all the aggregators,” explained Alex Aigner, DataLab Digital’s COO. “We’ve commoditized how we build custom algorithms. Whether those algorithms are used for... Continue reading »
by Liz Rowley // September 10th, 2015 //
»
TV 2.0 Moves From Concept To Reality At Cannes

The TV ad makeover is gaining steam, judging by comments on the ground this week in Cannes. Cablevision and NBCUniversal/Comcast are talking up the data granularity and addressability of their millions of set-top boxes, and agency buyers are crowing about results they're seeing from programmatic TV activities. For example, Modi Media, GroupM’s addressable TV agency,... Continue reading »
by Zach Rodgers // June 25th, 2015 //
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Cablevision Says Audience Addressability Will Trump Cookies And Proxies

A programmatic API for cable television? Cablevision, a telecom and cable systems company reaching 2.5 million households in the New York tristate region, claims it has developed one. It launched Total Audience Application (TAPP) last Thursday, an audience-planning tool that allows marketers to apply first- and third-party data to optimize addressable or linear TV campaigns.... Continue reading »
by Kelly Liyakasa // May 4th, 2015 //
»
 

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