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»UM

If the ongoing pandemic has demonstrated anything, it’s that pre-packaged pre-COVID consumer data no longer applies.
Search Data Is Becoming A Central Part Of UM’s Strategic Planning Process

If the ongoing pandemic has demonstrated anything, it’s that pre-packaged pre-COVID consumer data no longer applies. “The world has completely changed and there are a lot of stale data sets out there,” said Dominic Joseph, CEO of search intelligence company Captify, which released a self-serve insights, planning and activation platform on Wednesday called Sense. Several... Continue reading »
by Allison Schiff // February 10th, 2021 //
»
UM’s Joshua Lowcock On The Facebook Boycott And The Brand Safety Battle

Brand safety is always top of mind for advertisers. But it’s become more important than ever as issues from coronavirus misinformation to the ongoing Facebook ad boycott dominate industry headlines. For Joshua Lowcock, chief digital officer at UM and global brand safety officer at IPG Mediabrands, the renewed focus is an opportunity for advertisers to... Continue reading »
by Alison Weissbrot // August 7th, 2020 //
»
IPG Mediabrands Launches A Framework For Buying ‘Responsible’ Media

The past week has seen a reckoning begin over the content policies – or lack thereof – governing the big media platforms. Major marketers, including Coca-Cola, Unilever and Diageo, are halting spend on social media at least through July. But there’s always the danger than these efforts end up being an exercise in virtue signaling once they’re... Continue reading »
by Alison Weissbrot // June 29th, 2020 //
»
Free Reach, Fact-Checking And Platform Responsibility

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, chief digital and global brand safety officer at UM Worldwide. Twitter’s decision to flag one of President Trump’s tweets with a fact-check has set a precedent for how social media... Continue reading »
by Monica Bhalla // June 5th, 2020 //
»
The Big Story: Game Of Media Agencies

Not a news flash: Media agencies are under immense pressure. That was true long before the pandemic. But agencies have also made big investments in data and technology over the last few years that are starting to bear fruit. This week on The Big Story, special guest Jay Pattisall, a principal analyst at Forrester, calls... Continue reading »
by Allison Schiff // May 28th, 2020 //
»
IPG’s UM Leads Forrester’s Media Agency Wave

Forrester’s Media Agency Wave, released Tuesday, gave the highest ratings to the agencies that used data platforms to improve both media execution and ad creatives and created a more centralized, integrated experience for their clients. IPG media agency UM led the 10 media agencies evaluated for the report. To qualify, each agency needed $10 billion... Continue reading »
by Sarah Sluis // May 26th, 2020 //
»
Coronavirus Underscores The Need For An Ad Industry Crisis Response Team

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, chief digital and global brand safety officer at UM Worldwide. The unprecedented public health challenge of the coronavirus is also uncovering the challenges facing the ad tech industry around... Continue reading »
by Monica Bhalla // March 11th, 2020 //
»
What Would The Media Plan Look Like Without Facebook?

While Facebook’s earnings last Tuesday prove that marketers still spend, some wonder if consumer backlash against the platform could one day damage brands advertising on it. “The slow stream of press has caused more angst and questions,” said James Douglas, executive director and head of media at performance agency Reprise. “Every day it seems like... Continue reading »
by Alison Weissbrot // February 6th, 2019 //
»
Under Global CEO Daryl Lee, UM Prioritizes Strategy Over Efficiency Plays

As clients tighten their belts and put accounts up for review, IPG media agency UM is focused on working strategically with data and analytics to grow clients’ businesses. That often means sitting out a major pitch if it’s clear the focus will be on cost cutting. “It goes against how agencies have been trained, which... Continue reading »
by Alison Weissbrot // January 14th, 2019 //
»
Facebook-Cambridge Analytica Shows The Importance Of Data And Trust In Advertising

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, executive vice president and chief digital and innovation officer at UM Worldwide. The advertising industry often talks about trust – trust between advertisers and their agencies, trust between... Continue reading »
by Monica Bhalla // March 22nd, 2018 //
»
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