OPINION: On TV & Video
CTV Providers Are Doing Their Own Thing – And That’s Great For The Industry
It’s anyone’s guess how CTV advertising will eventually look. But, today, there are no rigid standards, writes Operative’s Mike Pollard.
ARCHIVE FOR:
streaming platforms
-
-
Rich Greenfield Has A Message For Streaming Platforms: Spend Way More Time Thinking About Time Spent
Why are there so many loss-leading streaming services? Blame it on Bob Iger, says LightShed’s Rich Greenfield.
-
Can TikTok Win Search Budgets?; How Ad Spend Floats Downstream
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I Don’t Speak TikTok TikTok introduced search ad campaigns last year. But it’s a tough sell, especially considering TikTok’s organic traction. TikTok has a strong consumer pitch, which happens to be the focus of its new ad campaign, but advertisers are wary, Marketing […]
Tagged in: -
Comic: The New Theatrical Window
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
-
OPINION: On TV & VideoWalmart-Owned Vudu Wants To Be The Streaming Platform For Families (Who Shop At Its Stores)
Watch a program on Vudu, and you’ll likely only see ads for products you can buy in a Walmart. That’s no accident. The Walmart-owned streaming platform uses the retailer’s purchasing data, which brands can use for targeting. They can also serve dynamic product ads, such as a Coke ad for one family and a Diet […]