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»streaming wars

Safari iOS 15 Update Could Hamper Ad Performance; Streaming Subscribers Plateau

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Behind Bars The beta version of Safari available for iOS 15 users could seriously hamper online ad performance. Typically, iOS updates undercut online advertising when Apple makes it difficult (or impossible) to track users around the web or attribute campaign conversions. This Safari change... Continue reading »
by Tony Rifilato // July 12th, 2021 //
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Amazon To Buy MGM Studios; Antitrust Pressure Looms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Player Can Amazon get any bigger? Per CNBC, the planned acquisition of MGM Studios for $8.45 billion marks the company’s boldest move yet into the entertainment industry and is expected to turbocharge its streaming ambitions. The deal gives Amazon access to MGM’s huge... Continue reading »
by AdExchanger // May 27th, 2021 //
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WarnerMedia and Discovery Tout Landmark Merger Deal During Upfronts

WarnerMedia and Discovery held separate Upfront presentations this week, just days after AT&T announced it would combine the media assets of the two companies in a deal worth $43 billion. The move, which shocked the industry – and even the topmost executives at WarnerMedia – could position the new company as a major force in the... Continue reading »
by Tony Rifilato // May 19th, 2021 //
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ViacomCBS Wants To Raise $3B For Streaming; Roku Builds Brand Advertising Studio

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mountain Of Money When ViacomCBS promoted Paramount Plus ahead of its launch, subscribers were promised “a mountain of entertainment.” And the company is continuing to put a mountain of money behind that tagline. The company said Monday that it’s looking to raise $3 billion... Continue reading »
by AdExchanger // March 24th, 2021 //
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Google CFO Ruth Porat Undaunted By Antitrust Suits; Amazon Scores With NFL Deal

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bring It, Joe  Google is certainly going through the ringer this week, especially with a House judiciary antitrust subcommittee hearing that will look into whether laws should be bolstered  to better address monopoly power. But apparently the increased regulator pressure is nothing new. That’s... Continue reading »
by AdExchanger // March 22nd, 2021 //
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CMO Stints Shorten; HBO Max Launches

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Short Stint The average tenure of CMOs in the United States dropped again in 2019, to 41 months from about 43 months in 2018. That’s the lowest number on record since 2009, according to a report from executive search firm Spencer Stuart. The... Continue reading »
by AdExchanger // May 28th, 2020 //
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What Fandango Gets When It Buys Vudu

NBCUniversal’s Fandango snapped up Vudu from Walmart for an undisclosed price Tuesday, making it the latest independent streaming service to get gobbled up by a big media player. “We are moving into the consolidation phase of the streaming business,” said Forrester principal analyst Jim Nail, citing this deal and Fox’s acquisition of Tubi in March.... Continue reading »
by Sarah Sluis // April 21st, 2020 //
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Fox Corp. Buys Tubi; Big Tech Unites To Fight Coronavirus

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Latest Contender Fox Corp. didn't have its own streaming platform, so it used the sale of its stake in Roku to buy Tubi. The $440 million acquisition puts Tubi's ad-supported streaming platform in direct competition with ViacomCBS' Pluto TV, Comcast's Xumu and Sony's... Continue reading »
by AdExchanger // March 18th, 2020 //
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Fox Wants To Buy Tubi; A Look At Mike Bloomberg's Digital Agency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Fox And The Tubi Fox has reportedly expressed interest in buying Tubi as the streaming wars kick into high gear. The deal could be valued at more than $500 million, sources tell The Wall Street Journal. The purchase would put Fox in the... Continue reading »
by AdExchanger // February 24th, 2020 //
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How Google Bundles Cloud With Ads And Media; ViacomCBS Plans New Streaming Service

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Us Too Newly merged ViacomCBS will throw its hat into a crowded ring of streaming services with a new service that spans its whole content portfolio, joining its current OTT vehicle CBS All Access. Nothing is set in stone, but executives are considering an... Continue reading »
by AdExchanger // February 10th, 2020 //
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