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»streaming wars

ByteDance Looking To Take On Amazon, Alibaba; Verizon Driving Subscribers To Streaming Platforms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ecommerce Byte? TikTok parent company ByteDance is looking to take on Amazon and Alibaba with its own global ecommerce platform, Business Insider reports. The company hopes to expand its online shopping platform outside of China, which could launch as a stand-alone app or within... Continue reading »
by AdExchanger // October 5th, 2021 //
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Google Eyes Search Deals With Instagram And TikTok; Streaming Wars May Benefit Social Media

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Searching Social Google is negotiating potential deals with the parent companies of TikTok and Instagram, ByteDance and Facebook, respectively, to index posts on those platforms in Google search results, The Information reports. Right now, social video search responses are almost entirely sourced from YouTube.... Continue reading »
by AdExchanger // September 27th, 2021 //
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Discovery CEO Blasts Nielsen; Twitch Launches A New Ad Format

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Discovery Fresh off the news that it will merge with WarnerMedia next year to create a media behemoth, Discovery Inc. reported powerhouse earnings in Q2. Discovery ended Q2 with 17 million direct-to-consumer subscribers, up from 11 million last quarter, netting the company $400... Continue reading »
by AdExchanger // August 4th, 2021 //
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Safari iOS 15 Update Could Hamper Ad Performance; Streaming Subscribers Plateau

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Behind Bars The beta version of Safari available for iOS 15 users could seriously hamper online ad performance. Typically, iOS updates undercut online advertising when Apple makes it difficult (or impossible) to track users around the web or attribute campaign conversions. This Safari change... Continue reading »
by AdExchanger // July 12th, 2021 //
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Amazon To Buy MGM Studios; Antitrust Pressure Looms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Player Can Amazon get any bigger? Per CNBC, the planned acquisition of MGM Studios for $8.45 billion marks the company’s boldest move yet into the entertainment industry and is expected to turbocharge its streaming ambitions. The deal gives Amazon access to MGM’s huge... Continue reading »
by AdExchanger // May 27th, 2021 //
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WarnerMedia and Discovery Tout Landmark Merger Deal During Upfronts

WarnerMedia and Discovery held separate Upfront presentations this week, just days after AT&T announced it would combine the media assets of the two companies in a deal worth $43 billion. The move, which shocked the industry – and even the topmost executives at WarnerMedia – could position the new company as a major force in the... Continue reading »
by Tony Rifilato // May 19th, 2021 //
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ViacomCBS Wants To Raise $3B For Streaming; Roku Builds Brand Advertising Studio

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mountain Of Money When ViacomCBS promoted Paramount Plus ahead of its launch, subscribers were promised “a mountain of entertainment.” And the company is continuing to put a mountain of money behind that tagline. The company said Monday that it’s looking to raise $3 billion... Continue reading »
by AdExchanger // March 24th, 2021 //
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Google CFO Ruth Porat Undaunted By Antitrust Suits; Amazon Scores With NFL Deal

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bring It, Joe  Google is certainly going through the ringer this week, especially with a House judiciary antitrust subcommittee hearing that will look into whether laws should be bolstered  to better address monopoly power. But apparently the increased regulator pressure is nothing new. That’s... Continue reading »
by AdExchanger // March 22nd, 2021 //
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CMO Stints Shorten; HBO Max Launches

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Short Stint The average tenure of CMOs in the United States dropped again in 2019, to 41 months from about 43 months in 2018. That’s the lowest number on record since 2009, according to a report from executive search firm Spencer Stuart. The... Continue reading »
by AdExchanger // May 28th, 2020 //
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What Fandango Gets When It Buys Vudu

NBCUniversal’s Fandango snapped up Vudu from Walmart for an undisclosed price Tuesday, making it the latest independent streaming service to get gobbled up by a big media player. “We are moving into the consolidation phase of the streaming business,” said Forrester principal analyst Jim Nail, citing this deal and Fox’s acquisition of Tubi in March.... Continue reading »
by Sarah Sluis // April 21st, 2020 //
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