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»netflix

The VAB Takes Another Dig At Nielsen; CEO David Kenny Pushes Back

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sting Like A VAB Days after the Media Rating Council stripped Nielsen of its accreditation for National and Local TV Ratings, the Video Advertising Bureau is getting in another dig. The industry group kickstarted Nielsen’s MRC drama in July with a call to remove... Continue reading »
by Monica Bhalla // September 10th, 2021 //
»
Warby Parker And AllBirds Prep IPOs; Pokémon Pursues Co-Marketing Deals

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disrupting Who?  Warby Parker and Allbirds, two DTC standouts, filed their pre-IPO S-1s last week. It was a reminder of the challenges facing digitally native vertical brands (DNVBs). Each company had its best sales year in 2020, with strong growth rates and retail businesses.... Continue reading »
by Monica Bhalla // September 9th, 2021 //
»
Publishers At Odds Over SPAC; Ad Fraud Is Not A Plague

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The SPAC Attack Online publishers are popular takeover targets for special purpose acquisition companies (SPACs), which promise a route to IPO without the typical pre-IPO roadshow – the well-known brand merges with an already-public shell company. First-party data and ad tech companies have boomed... Continue reading »
by Monica Bhalla // August 31st, 2021 //
»
Amazon Following Spotify’s Lead; Google Helping Publishers Plan For FLoC

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Everything Store Adds More Audio Amazon is new to podcasting but it’s moving fast, borrowing from Spotify’s playbook. After scooping up podcast publisher Wondery eight months ago, it’s now signing exclusive distribution and ad deals with buzzy podcasts like SmartLess (hosted by Jason Bateman,... Continue reading »
by AdExchanger // August 17th, 2021 //
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Vizio Nixes DSPs From Inscape; Ad-Free Programmers Missing Out

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tunnel Vizio-n Vizio will remove many DSPs from its Inscape smart TV data service, Business Insider reports. Inscape was a popular way to retarget CTV audiences using online advertising IDs, working with DSPs such as The Trade Desk, VideoAmp, Engine Group, MediaMath and Cadent.... Continue reading »
by Monica Bhalla // July 30th, 2021 //
»
Safari iOS 15 Update Could Hamper Ad Performance; Streaming Subscribers Plateau

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Behind Bars The beta version of Safari available for iOS 15 users could seriously hamper online ad performance. Typically, iOS updates undercut online advertising when Apple makes it difficult (or impossible) to track users around the web or attribute campaign conversions. This Safari change... Continue reading »
by Monica Bhalla // July 12th, 2021 //
»
Amazon To Buy MGM Studios; Antitrust Pressure Looms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Player Can Amazon get any bigger? Per CNBC, the planned acquisition of MGM Studios for $8.45 billion marks the company’s boldest move yet into the entertainment industry and is expected to turbocharge its streaming ambitions. The deal gives Amazon access to MGM’s huge... Continue reading »
by Monica Bhalla // May 27th, 2021 //
»
WarnerMedia and Discovery Tout Landmark Merger Deal During Upfronts

WarnerMedia and Discovery held separate Upfront presentations this week, just days after AT&T announced it would combine the media assets of the two companies in a deal worth $43 billion. The move, which shocked the industry – and even the topmost executives at WarnerMedia – could position the new company as a major force in the... Continue reading »
by Tony Rifilato // May 19th, 2021 //
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Nielsen Gets Into Streaming TV Ratings; InMobi Rolls Out Identity Solution For Apps

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swimming With The Stream In an effort to change with the times, Nielsen is releasing a new ratings system that will measure streaming more like linear TV, Adweek reports. The system, called Nielsen Streaming Video Ratings, will track who is watching, when they’re watching,... Continue reading »
by Monica Bhalla // April 23rd, 2021 //
»
Netflix Slips On Subs; Outbrain Files For IPO

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Correction Streaming giant Netflix slipped a bit after riding high when demand surged at the start of the COVID-19 pandemic. CNBC reports that Netflix shares dropped more than 10% in after-hours trading on Tuesday night following an earnings report with fewer-than-expected subscribers. Netflix gained... Continue reading »
by Monica Bhalla // April 22nd, 2021 //
»
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