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»netflix

Google In The News; Comcast Considers A New Smart TV For Its Living Room

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Googling Through The Headlines Google flooded the zone with news and interviews this week.  On the transparency front, one announcement that will impact ad tech is Google Ad Manager’s new “Revenue Verification Report.” GAM, the Google SSP, will look into buy-side gross revenue… Continue reading »
by AdExchanger // July 28th, 2022 //
»
The Shein Machine; The First Shots In The Brand-Safety War On Fox

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pronounced She-In, As In “Ooh … She In Trouble Now” The fast-fashion company Shein, a gigantic but secretive Chinese manufacturer of fast fashion, is getting a lot of attention. Which Shein both does and does not want.  On the plus side, Shein has… Continue reading »
by AdExchanger // July 22nd, 2022 //
»
The Big Story Podcast
The Big Story: Why Netflix Picked Microsoft

Stranger things have happened than Netflix going AVOD. Netflix, which has long prided itself on an ad-free experience, is creating this upside-down version of its service to reduce churn and attract more price-conscious subscribers. Microsoft, not known for its video ad tech chops, ended up winning the deal, surprising the ad tech world. Why Microsoft?… Continue reading »
by Sarah Sluis // July 21st, 2022 //
»
Comic: Room For More?

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
by Nate Neal // July 15th, 2022 //
»
Netflix Seeks Top Exec For Its Ad Business; Facebook Shifts Algorithm To Mimic TikTok

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get The Net Netflix isn’t just vetting third-party vendors for its pre-launch ad business (though it is vetting vendors, to be clear).  The streaming leader is on the hunt for an executive to lead its incubating advertising business, The Wall Street Journal reports. … Continue reading »
by AdExchanger // July 12th, 2022 //
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Ad Tech Covets Rosé With Netflix; Tremor Shakes Things Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get Connected The coveted prizes in programmatic right now are exclusive CTV contracts.  In Cannes, the crème de la crème for handshakers and lunch-takers is Netflix. Google is meeting with Netflix there, Ad Age reports, and is an obvious choice as Netflix purportedly… Continue reading »
by AdExchanger // June 22nd, 2022 //
»
Lance Porigow, EVP of growth at The Shipyard.
Move Out Of The Funnel And Into The Fast Lane

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lance Porigow, EVP of growth at The Shipyard. Building performance-driven brands that people love is now possible on a scale never before imaginable – at least for those of us… Continue reading »
by AdExchanger Guest Columnist // June 21st, 2022 //
»
Hollywood Is Weary From The CTV Struggle; What’s New (Newish) And Cool In Podcasts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Titans Are Tired So many entertainment hubs – Netflix, Amazon Prime and Freevee, Paramount+ and sister app Pluto TV, Apple TV+, HBO Max, Discovery+ and the Disney triumvirate of Hulu, ESPN+ and Disney+ – so little time. Which means there just isn’t… Continue reading »
by AdExchanger // May 13th, 2022 //
»
Comic: Things no one asked, ever.
Ad Tech Execs Head To Walled Gardens; Is It Finally AVOD’s Time To Shine?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Movers And Shakers Did you feel that?  There have been some seismic moves lately in Ad Tech Land – not even counting M&A or privacy rules.  Stephanie Layser, longtime leader of News Corp.’s advertising technology, is taking her talents to the cloud. She… Continue reading »
by AdExchanger // April 19th, 2022 //
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Why Netflix’s Subscription Model Makes It Unique; The Smart TV Overlay Ad

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If It Ain’t Broke, Don’t Flix it Why does Netflix cancel shows people seem to love? Why does Netflix stick with full-season drops while every other streaming service reverts to a weekly episode cadence? The answers are tied up in Netflix’s commitment to… Continue reading »
by AdExchanger // April 5th, 2022 //
»
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