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»netflix

Shift To Streaming Drove Premium Video CPM Pricing Up

It’s no surprise that premium video — commercially produced, long-form episodic video — commands much higher premiums than standard digital video, but recent research from Standard Media Index (SMI) showed just how much. SMI found that average premium video CPMs were nearly two times higher at 192% of the total digital video market, and accounted... Continue reading »
by Tony Rifilato // April 8th, 2021 //
»
Amazon's Share Of Digital Advertising Grows; Roku To Debut Brand-Sponsored Vids

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grabbing Share Watch out, Google and Facebook – Amazon is catching up. According to eMarketer, Amazon’s share of the digital ad market in the United States grew to 10.3% last year, up from 7.8% in 2019, The Wall Street Journal reports. It’s expected to make... Continue reading »
by AdExchanger // April 7th, 2021 //
»
Magna Predicts Faster Than Expected Rebound, With 2021 Ad Spend Set To Hit $240B

Magna’s US ad spend forecast released Wednesday paints an optimistic picture for the ad industry, following the uncertainty caused by the COVID-19 pandemic. The IPG agency said that a quicker than anticipated economic recovery, supported by a new stimulus package, a decline in COVID rates and return to normal sporting events, will boost ad spending... Continue reading »
by Tony Rifilato // March 31st, 2021 //
»
ViacomCBS Setting Itself Apart With Paramount Plus And Pluto TV

ViacomCBS attempted to set itself apart in the streaming wars during a three-hour virtual investor event on Wednesday ahead of the launch of Paramount Plus next week. The company is making a deep push into an already crowded streaming space with Paramount Plus while also bolstering its AVOD Pluto TV service, as it looks to... Continue reading »
by Tony Rifilato // February 25th, 2021 //
»
Netflix Grows Despite Spending Less On Ads; YouTube Earns MRC's Blessing For Brand Safety

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Winning Netflix is outshining the competition. Last year, the streaming giant added subscribers even as it cut spending on advertising, The Information reports. By contrast, most of the older entertainment companies entering the streaming wars shelled out beaucoup bucks on marketing. A recent securities... Continue reading »
by AdExchanger // February 10th, 2021 //
»
“Wonder Woman 1984” Helped Double HBO Max Activations, But Warner Revenues Drop

AT&T’s WarnerMedia saw the number of activations on its HBO Max streaming platform double in Q4 to 17.2 million from the third-quarter of 2020, thanks in large part to the success of “Wonder Woman 1984.” During its earnings call on Wednesday, AT&T said that the total number of domestic HBO Max and HBO subscribers topped 41... Continue reading »
by Tony Rifilato // January 27th, 2021 //
»
Ad-free and sticking with it
Netflix Talks Disney Competition And Why Ads Ain’t Gonna Happen

Despite falling short of earnings-per-share estimates in Q4 2020, Netflix’s stock popped Tuesday after beating on revenue and the news that it’s nearing free cash flow profitability. Netflix also reached a new milestone in 2020 with the addition of 37 million net new subscribers. Netflix now has more than 200 million subs worldwide. But Netflix... Continue reading »
by Allison Schiff // January 20th, 2021 //
»
YouTube Suspends Trump's Account; Google Pauses Political Ads (Again)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Canceling The Don The bans and account suspensions just keep on coming for President Trump. On Tuesday, YouTube said that it has suspended his channel for at least a week, The New York Times reports. YouTube, which has typically been fairly slow to crack... Continue reading »
by AdExchanger // January 14th, 2021 //
»
Georgia Runoff Drives Nearly $500 Million In Ad Buys; What Will Happen To Section 230?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Runaway Runoffs With the control of the U.S. Senate hanging in the balance, all eyes were on Georgia leading up to the runoff elections on Jan. 5 –and where there are eyes, ad dollars follow. Axios reports that the two Georgia Senate runoff races... Continue reading »
by AdExchanger // January 6th, 2021 //
»
Tech Giants Lobby EU Lawmakers; The NFL Readies Makegoods As Ratings Drop

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reining In Big Tech Amazon, Apple, Facebook and Google continue to be in the antitrust crosshairs of regulators at home and abroad. According to Business Insider, European legislators were set to unveil a raft of new policy proposals Tuesday designed to curb the influence... Continue reading »
by AdExchanger // December 15th, 2020 //
»
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