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»netflix

Netflix Is Screwed, And Other Predictions From Needham’s Laura Martin

Netflix’s future is bleak – and not just because of the onslaught of competition in 2020. The particular players and how they’re going to market are also problematic for the streaming giant. Netflix’s single revenue stream is about to enter a price war, noted Laura Martin, senior analyst at the investment bank Needham and Company,... Continue reading »
by Ryan Joe // January 30th, 2020 //
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Reed Hastings Explains Why Netflix Won’t Ever Sell Ads

Seriously, folks, Netflix has no intention of monetizing with ads, ever. Netflix CEO Reed Hastings even referred to advertising as a form of exploitation on the company’s full year 2019 earnings call on Tuesday. “We want to be the safe respite where you can explore, you can get stimulated, have fun and enjoy – and... Continue reading »
by Allison Schiff // January 21st, 2020 //
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Google Fined In France Over Search Ad Suspensions; Netflix Tries More Dynamic Product Placements

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. This Is Fine France’s competition regulator fined Google $167 million (150 million euros) for unfairly suspending advertisers for placing allegedly deceptive ads. It’s a drop in the bucket for Google, but the regulatory drumbeat is a bigger issue than the fines. Unlike previous fines,... Continue reading »
by AdExchanger // December 23rd, 2019 //
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When TikTok's China Parent Overrules US Teams; Netflix By The Numbers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Culture Clash TikTok may be the hottest new social media app of 2019, but it’s not winning any “client of the year” awards. Agencies that have worked with TikTok as a client complain of unrealistic briefs and timelines, high turnover and abrupt project cancellations... Continue reading »
by AdExchanger // December 18th, 2019 //
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Netflix Keeps Agencies At Arm’s Length On Its Brand Tie-In Deals

Coke, Chevrolet, Casio, Burger King, Reebok, Adidas, Old Navy. Netflix content including “Stranger Things,” “GLOW,” “El Camino” and the animated Christmas film “Klaus” are increasingly fertile ground for in-show product placements and brand tie-ins. Originals serve as the inspiration for new consumer products. But most of those deals are struck directly between Netflix and the... Continue reading »
by Allison Schiff // December 9th, 2019 //
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Streaming Services Must Reevaluate How They Accept Ads From Competitors

With Disney+, Apple TV+, HBO Max and Peacock all hitting the market between this November and April 2020, streaming services will spend big on marketing to attract subscribers and compete for share. In this new landscape, networks will have to reevaluate whether to accept tune-in ads from competitive streaming services. TV networks mentioned in this... Continue reading »
by Alison Weissbrot // October 29th, 2019 //
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Comic: Buy Ads And Chill

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // October 25th, 2019 //
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Netflix Acknowledges For The First Time That Disney Is A Competitive Threat

There was a time when Netflix CEO Reed Hastings was glib when people asked about the competition. He’d point to sleep and video games like Fortnite as the streaming giant’s main rivals for attention. But on Netflix’s third quarter earnings call on Wednesday, Hastings was a lot less flip. “Disney will be a great competitor... Continue reading »
by Allison Schiff // October 17th, 2019 //
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CEO McDermott Exits SAP; GDPR Gives Rise To 'Consent Fraud'

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. McDermott Out Bill McDermott is stepping down as CEO of SAP after nine years leading the company. He will be succeeded by board members and longtime SAP execs Jennifer Morgan and Christian Klein, and he will remain as an adviser until the end of... Continue reading »
by AdExchanger // October 14th, 2019 //
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Disney Bans Ads From Netflix; What TikTok Has In Common With Casinos

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Getting Ugly Disney has banned ads from Netflix across its platforms as it gears up to launch a subscription streaming service in November, The Wall Street Journal reports. Disney, Comcast and AT&T will spend hundreds of millions of dollars each on advertising over the... Continue reading »
by AdExchanger // October 7th, 2019 //
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