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»netflix

Safari iOS 15 Update Could Hamper Ad Performance; Streaming Subscribers Plateau

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Behind Bars The beta version of Safari available for iOS 15 users could seriously hamper online ad performance. Typically, iOS updates undercut online advertising when Apple makes it difficult (or impossible) to track users around the web or attribute campaign conversions. This Safari change... Continue reading »
by Tony Rifilato // July 12th, 2021 //
»
Amazon To Buy MGM Studios; Antitrust Pressure Looms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Player Can Amazon get any bigger? Per CNBC, the planned acquisition of MGM Studios for $8.45 billion marks the company’s boldest move yet into the entertainment industry and is expected to turbocharge its streaming ambitions. The deal gives Amazon access to MGM’s huge... Continue reading »
by AdExchanger // May 27th, 2021 //
»
WarnerMedia and Discovery Tout Landmark Merger Deal During Upfronts

WarnerMedia and Discovery held separate Upfront presentations this week, just days after AT&T announced it would combine the media assets of the two companies in a deal worth $43 billion. The move, which shocked the industry – and even the topmost executives at WarnerMedia – could position the new company as a major force in the... Continue reading »
by Tony Rifilato // May 19th, 2021 //
»
Nielsen Gets Into Streaming TV Ratings; InMobi Rolls Out Identity Solution For Apps

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swimming With The Stream In an effort to change with the times, Nielsen is releasing a new ratings system that will measure streaming more like linear TV, Adweek reports. The system, called Nielsen Streaming Video Ratings, will track who is watching, when they’re watching,... Continue reading »
by AdExchanger // April 23rd, 2021 //
»
Netflix Slips On Subs; Outbrain Files For IPO

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Correction Streaming giant Netflix slipped a bit after riding high when demand surged at the start of the COVID-19 pandemic. CNBC reports that Netflix shares dropped more than 10% in after-hours trading on Tuesday night following an earnings report with fewer-than-expected subscribers. Netflix gained... Continue reading »
by AdExchanger // April 22nd, 2021 //
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Shift To Streaming Drove Premium Video CPM Pricing Up

It’s no surprise that premium video — commercially produced, long-form episodic video — commands much higher premiums than standard digital video, but recent research from Standard Media Index (SMI) showed just how much. SMI found that average premium video CPMs were nearly two times higher at 192% of the total digital video market, and accounted... Continue reading »
by Tony Rifilato // April 8th, 2021 //
»
Amazon's Share Of Digital Advertising Grows; Roku To Debut Brand-Sponsored Vids

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grabbing Share Watch out, Google and Facebook – Amazon is catching up. According to eMarketer, Amazon’s share of the digital ad market in the United States grew to 10.3% last year, up from 7.8% in 2019, The Wall Street Journal reports. It’s expected to make... Continue reading »
by AdExchanger // April 7th, 2021 //
»
Magna Predicts Faster Than Expected Rebound, With 2021 Ad Spend Set To Hit $240B

Magna’s US ad spend forecast released Wednesday paints an optimistic picture for the ad industry, following the uncertainty caused by the COVID-19 pandemic. The IPG agency said that a quicker than anticipated economic recovery, supported by a new stimulus package, a decline in COVID rates and return to normal sporting events, will boost ad spending... Continue reading »
by Tony Rifilato // March 31st, 2021 //
»
ViacomCBS Setting Itself Apart With Paramount Plus And Pluto TV

ViacomCBS attempted to set itself apart in the streaming wars during a three-hour virtual investor event on Wednesday ahead of the launch of Paramount Plus next week. The company is making a deep push into an already crowded streaming space with Paramount Plus while also bolstering its AVOD Pluto TV service, as it looks to... Continue reading »
by Tony Rifilato // February 25th, 2021 //
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Netflix Grows Despite Spending Less On Ads; YouTube Earns MRC's Blessing For Brand Safety

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Winning Netflix is outshining the competition. Last year, the streaming giant added subscribers even as it cut spending on advertising, The Information reports. By contrast, most of the older entertainment companies entering the streaming wars shelled out beaucoup bucks on marketing. A recent securities... Continue reading »
by AdExchanger // February 10th, 2021 //
»
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