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»netflix

Streaming Services Must Reevaluate How They Accept Ads From Competitors

With Disney+, Apple TV+, HBO Max and Peacock all hitting the market between this November and April 2020, streaming services will spend big on marketing to attract subscribers and compete for share. In this new landscape, networks will have to reevaluate whether to accept tune-in ads from competitive streaming services. TV networks mentioned in this... Continue reading »
by Alison Weissbrot // October 29th, 2019 //
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Comic: Buy Ads And Chill

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // October 25th, 2019 //
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Netflix Acknowledges For The First Time That Disney Is A Competitive Threat

There was a time when Netflix CEO Reed Hastings was glib when people asked about the competition. He’d point to sleep and video games like Fortnite as the streaming giant’s main rivals for attention. But on Netflix’s third quarter earnings call on Wednesday, Hastings was a lot less flip. “Disney will be a great competitor... Continue reading »
by Allison Schiff // October 17th, 2019 //
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CEO McDermott Exits SAP; GDPR Gives Rise To 'Consent Fraud'

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. McDermott Out Bill McDermott is stepping down as CEO of SAP after nine years leading the company. He will be succeeded by board members and longtime SAP execs Jennifer Morgan and Christian Klein, and he will remain as an adviser until the end of... Continue reading »
by AdExchanger // October 14th, 2019 //
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Disney Bans Ads From Netflix; What TikTok Has In Common With Casinos

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Getting Ugly Disney has banned ads from Netflix across its platforms as it gears up to launch a subscription streaming service in November, The Wall Street Journal reports. Disney, Comcast and AT&T will spend hundreds of millions of dollars each on advertising over the... Continue reading »
by AdExchanger // October 7th, 2019 //
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Trackers Abound On Amazon Fire TV And Roku; Omnicom Folds McDonald's Agency Into DDB

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I Spy  A study from Princeton University and the University of Chicago revealed the extent of ad tracking on OTT platforms like Roku and Amazon Fire TV, as well as the lack of controls to manage trackers. According to the study, 89% of channels... Continue reading »
by AdExchanger // September 23rd, 2019 //
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Netflix Brand Tie-Ins Raise Eyebrows; Political Season To Drive Up Social Ad Prices

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tied Down By Tie-Ins Netflix does more than Amazon or HBO when it comes to brand tie-ins. “But the tech company, which doesn't sell ads, is still figuring out how to weave brands into and around its shows and how much it's willing to... Continue reading »
by AdExchanger // August 29th, 2019 //
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Google's Exchange Bidding Is Now 'Open Bidding'; Market Researchers Slip

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ‘Open’-ing Up? Google renamed its exchange bidding product to “open bidding.” The name mirrors AdMob’s open bidding, Google said in a blog post. Google’s exchange bidding – its answer to header bidding – made headlines this summer as Google tussled with The Trade Desk... Continue reading »
by AdExchanger // August 27th, 2019 //
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Comic: Land Of The Giants

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Zach Rodgers // August 23rd, 2019 //
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CBS And Viacom Are Close To Sealing The Deal; Marin Sorrell's S4 Buys An Influencer Agency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Come Together The CBS-Viacom merger is full speed ahead. Variety reports that there’s been significant headway in the negotiation process since last Friday, and the final details are being worked out. But there are still some serious wrinkles, the biggest being an agreement on... Continue reading »
by AdExchanger // August 13th, 2019 //
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