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»outcomes-based measurement

To Get The Outcomes Measurement They Want, Marketers Need To Speak Up

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Outcomes-based measurement is redefining advertising. GSK recently launched a self-optimizing outcomes-based digital-out-of-home campaign informed by real-time data. This follows announcements earlier this year by A+E... Continue reading »
by AdExchanger // July 1st, 2019 //
»

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