Readers Are Flocking To Political News, Says WaPo – And Advertisers Are Missing Out
During certain periods this year, advertisers blocked more than 40% of The Washington Post’s inventory over brand safety concerns.
- brand safety
- click-through rate
- contextual targeting
- Donald Trump
- featured
- IAB
- IAB News Trust Halo
- ispot
- iSpot Impact of Political Advertising
- jana meron
- Joe Biden
- Kamala Harris
- Madison and Wall
- Madison and Wall 2024 Ad Spend Forecast
- news monetization
- Oscars
- Political Advertising
- Programmatic IO NY 2024
- Stagwell
- Stagwell Future of News
- super bowl
- The Washington Post
- YouGov.org