»The Washington Post

Ad Tech Founders Set Sights On Other Industries; WaPo Has A New Ad Network

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Everything Tapad co-founders Are Traasdahl and Dag Liodden are the latest ad tech entrepreneurs to bring programmatic principles to adjacent industries. The two have raised $14 million for their new startup Crisp, which will use big data to reduce food waste, VentureBeat reports.... Continue reading »

by AdExchanger // September 18th, 2019 //

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4 Reasons Why News Media Will Thrive In The Wake Of Privacy Regulation

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeff Turner, head of ad product for RED at The Washington Post. Every few years there’s something new in digital advertising that threatens publishers’ revenue and puts the digital publishing industry at risk. Past... Continue reading »

by AdExchanger // September 11th, 2019 //

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Dun & Bradstreet Acquires Lattice Engines; Walmart Shifts Ecommerce Strategy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The B2B CDP? Dun & Bradstreet has agreed to acquire Lattice Engines, a B2B marketing startup. D&B says it made the deal to add a customer data platform (CDP), a trendy category of tech companies that collect and manage consumer data. Lattice started as... Continue reading »

by AdExchanger // June 14th, 2019 //

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Behind Instagram Founders' Exit; Snap Fizzles?

Snap Fizzle? This year, eMarketer estimates Snapchat will bring in $662.1 million in US ad revenue, a significant drop from the $1.03 billion it had projected last March. “We now expect that Snap will not break $1 billion in US ad revenue until 2020,” according to the revised figures. The downgrade is mainly due to... Continue reading »

by AdExchanger // September 26th, 2018 //

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The Publisher’s New Role In Advertising

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Jarrod Dicker, vice president of commercial product and innovation at The Washington Post. When balancing both proactive and reactive strategies, it’s a continuous battle for publishers to decide when to push and when to... Continue reading »

by AdExchanger // August 4th, 2017 //

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How The Industry Can Make Advertising Faster – Now

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Jarrod Dicker, head of ad product and technology at The Washington Post. The publishing world now, more than ever, is extraordinarily fast. What used to take seconds for a URL load can now take... Continue reading »

by AdExchanger // June 24th, 2016 //

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Clean Ads IO: WaPo CRO On Balancing Revenue With UX

Jed Hartman, the CRO of the Washington Post, knows that a focus on user experience can also conflict with a publisher’s ability to drive revenue “Our owner Jeff Bezos focuses relentlessly on the consumer,” Hartman said during a publisher panel at AdExchanger’s Clean Ads conference on Tuesday. “It’s UX-first, which is a challenge for me... Continue reading »

by Kelly Liyakasa // May 25th, 2016 //

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