generative AI

The SAIL initiative compensates publishers when AI scrapes their content and guarantees the outputs adhere to the same cultural standards they apply to their own coverage.

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more like an emerging market.

Instead of relying on rigid audience segments, modern systems can interpret a real-world moment in real time, combining layers of information to better predict what someone might actually care about right now.

What does it take to sell “media quality” in 2026, when AI is making the content and placing the ads? That’s what new IAS CEO Lidiane Jones has to figure out.

Criteo has two potential buyers; publishers consider blocking Google’s joint AI-scraping/search-indexing bot; and Microsoft’s billion-player gaming goal might make sense for mobile.

Finance, legal and billing functions require auditability. Your team will still need to normalize, validate and reconcile data from scratch.

In a world being agentically orchestrated at scale, human judgment is the indispensable guardrail preventing us from optimizing right over the cliff.

CloudX, which makes AI infrastructure for app publishers, is expanding from monetization to agentic buying for user acquisition.

We must reject the fantasy of infinite creative variations tailored to individuals – not just because it is technically impossible but because it fundamentally misunderstands how advertising works for the vast majority of brands.

Bending Spoons bets on the old web; more publishers start blocking bot scrapers by default; and Apple introduces app bundles.

How does Spotify translate quirky Wrapped labels, like “divorced dad hipster,” into ad audiences? And is AI-generated content safe for brands? Spotify’s Global Head of Ad Product Katie English weighs in.

AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas share their takeaways from three days chatting about agentic AI at POSSIBLE.

We can’t simply trust AI to make up for bland creative with sheer volume. The real performance shift happens when we use AI to push creativity further.

We now have plenty of evidence that AI can be an incredibly useful tool. But proof is also piling up that it erodes our creativity.

Medvi caught in AI deepfake scandal; Delta SkyMiles members get 24-hour free NYT access. Source Golf launches a YouTube network.

The industry has spent years debating third-party cookies, but AI has settled the debate. First-party data isn’t just preferred; it’s structurally necessary. And the capital is already moving.

Sonia Chung, Boathouse’s new CSO, wants to help the agency (and the industry at large) take full advantage of its data.

Machines can now flag anomalies, surface trends and spin insights in seconds. Yet, even with its speed, AI still can’t decode the “why” behind the “what.”

Yahoo is not like other companies promoting AI buzz; Elite “clippers” turn longform content into short, shareable clips; The Army prepares to reset ad business.

Should businesses start advertising on AI media platforms? Yes. But it depends on how consumers in your category are already using AI and how quickly your organization can respond.

Judge tosses Helena World Chronicle case against Google; Apple will introduce ads to Maps; EU broadcasters push DMA “gatekeeper” label for Big Tech in CTV.

Mary Beech, chief growth officer at health-and-wellness brand Thorne, shares how she’s turning marketing into a growth engine amid AI-driven discovery and chatbots that get loose with the facts.

The problems with FAST’s rapid growth; streaming viewers get a bot-powered alternative to subscriptions and ads; and IAS uncovers a mobile app fraud network that infected millions of devices.

Analog Intelligence The AI marketing boom is here. And not just for auto-generated creative or campaign optimization.  San Francisco is one of the few places (besides airports) filled with B2B advertising on billboards. Good luck relaxing during a stroll with your iced coffee and Tartine pastry on a weekend, because you’ll walk or drive by […]

Roku has a simple equation for generative AI: cheaper content production leads to more viewing time and engagement which leads to more ad spend.

The IAB’s new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.

Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best to find that happy medium. Today, it announced $4.1 million in seed funding. If your company wants to give up […]

Big Tech seems overconfident their ad revenue growth isn’t tied to the economy; Microsoft AI launches a publisher licensing program; and the unique security vulnerabilities of Moltbook’s social media for AI bots.

Big TV’s shift to programmatic brings in the performance brands; Meta rolls out premium subscriptions for Instagram, Facebook and WhatsApp; and Yahoo enters the crowded AI search market.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …