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»ad verification

The Big Story: Ad Verification Turns Up The Heat

Ad verification sprinted into 2022 with several notable deals. Human raised $100 million, and Integral Ad Science (IAS) snapped up French contextual advertising company Context, both during the first week of the year. There’s a theme behind this activity: Both IAS and DoubleVerify went public last year, putting the ad verification space in the spotlight.... Continue reading »
by Sarah Sluis // January 6th, 2022 //
»
Big News In Ad Fraud Land, As Human Raises $100 Million And IAS Makes Another Acquisition

2021 was a scorching year for the ad fraud and verification category – and 2022 is keeping up the pace. Last year, both Integral Ad Science and DoubleVerify IPO’d and went on to acquire multiple startups apiece off the back of their multibillion-dollar market caps. Human, formerly White Ops, meanwhile, was acquired by three investment... Continue reading »
by James Hercher // January 4th, 2022 //
»
Marc Goldberg, CRO, Method Media Intelligence
Is Your Measurement Provider Giving You A Compass Or A GPS?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Goldberg, CRO at Method Media Intelligence. Over the past several thousands of years, the trail of human civilization has been blazed, quite literally, by its advances in wayfinding. Prior... Continue reading »
by AdExchanger Guest Columnist // December 15th, 2021 //
»
Greg Garunov, EVP, Business & Strategic Development, Sightly
When Did it Become Okay to Grade Our Own Homework?

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Greg Garunov, EVP of business and strategic development at Sightly. Once upon a time, brands and agencies railed against walled gardens, and for good reason. They didn’t want Big Tech saying, “Trust us, your... Continue reading »
by AdExchanger Guest Columnist // October 15th, 2021 //
»
DoubleVerify Acquires An EU Competitor, Its First Deal Since Going Public

Ad verification and measurement provider DoubleVerify is set to acquire Berlin-based ad tech company Meetrics, a deal that will help fuel the newly minted public company’s global expansion. The all-cash purchase is expected to close in the third quarter of 2021. DoubleVerify CEO Mark Zagorski declined to disclose the sale price. Meetrics was founded in... Continue reading »
by Tony Rifilato // August 30th, 2021 //
»
Programmatic Fuels Integral Ad Science’s Q2 Growth

Ad verification and measurement provider Integral Ad Science held its first earnings call after going public just over a month ago. Revenue increased 55% to $75.1 million year-over-year. That growth was largely fueled by programmatic revenue, which jumped 94% to $31.8 million compared to the same period last year. Programmatic accounts for 42% of total Q2 revenue, as... Continue reading »
by Tony Rifilato // August 13th, 2021 //
»
Adelaide Raises $2 Million From Angel Backers To Develop Its Attention-Based Ad Metric

The online ad tech startup Adelaide raised $2 million its first investment round from a crew of industry angel investors to build out its attention-based advertising currency, the Attention Unit [AU], as an alternative to campaigns determined primarily by viewability. Adelaide’s AU factors in the context of the ad placement and the likelihood that the... Continue reading »
by James Hercher // July 16th, 2021 //
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How The Media Trust Is Helping CTV Publishers Filter Unwanted Ads

"The Sell Sider" is a column written by the sell side of the digital media community. As more inventory becomes available programmatically in CTV, the issue of ad quality is coming up more often. Publishers, concerned about the messaging in ads being delivered, increasingly rely on DSPs and SSPs to filter out ad content that... Continue reading »
by Tony Rifilato // July 9th, 2021 //
»
IAS Goes Public In Bid To Retain Competitive Edge

Ad verification and measurement provider Integral Ad Science went public Wednesday after filing an S-1 with the Securities and Exchange Commission earlier this month. The New York-based company began trading on the Nasdaq at $18 per share – above the initial $15 to $17 price range – raising $270 million through the sale of 15 million... Continue reading »
by Tony Rifilato // June 30th, 2021 //
»
DoubleVerify Is “Building A War Chest” With IPO

Ad verification company DoubleVerify went public on Wednesday, a month after it filed an S-1, and a week after it set the terms for the IPO, which had it valued at $4.2 billion. However, the company’s stock opened at $35 a share ­– nearly 30% above its IPO price – valuing the company at more... Continue reading »
by Tony Rifilato // April 21st, 2021 //
»
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