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»ad verification

Facebook Widens Its Embrace Of Third-Party Viewability Trackers

Facebook invited three new third-party ad verification partners into its inner sanctum on Tuesday – further evidence that what the buy side demands, the buy side gets. Integral Ad Science, comScore and Nielsen will now be able to verify viewability and attention metrics for display and video ads on Facebook, including mobile web and in-app.... Continue reading »
by Allison Schiff // April 19th, 2016 //
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Are Marketers Actually Measuring Ad Viewability? AdExchanger And Moat Run The Numbers

Media buyers and suppliers are now authorized to transact on viewable impressions, but how many are even using this form of tracking? To measure the adoption of viewability tracking and other forms of verification among national and global advertisers, AdExchanger recently worked with ad analytics firm Moat. We supplied Moat with a list of 100... Continue reading »
by Zach Rodgers // November 12th, 2014 //
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Industry React: Does 'Ad Verification' Equal 'Ad Effectiveness?'

As marketers push for greater ROI and accountability, demand naturally rises for tools that can ascertain whether a campaign reached its audience. This is driving a boom in the ad verification sub-sector, and some turf wars as well. Witness last week's counter-suit by analytics provider Moat against comScore over patent violations, which was a reaction... Continue reading »
by David Kaplan // October 24th, 2012 //
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comScore VP Hunter Reviews AdXpose Acquisition Details

Yesterday, media measurement firm comScore acquired ad verification firm AdXpose (formerly mPire) for $22 million. Read more. Anne Hunter, VP, Ad Effectiveness at comScore, discussed the acquisition and its implications. AdExchanger.com: This is a relatively small acquisition in terms of dollars.  Why not build out versus buy AdXpose? AH: The products available via comScore AdEffx... Continue reading »
by AdExchanger // August 4th, 2011 //
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DoubleVerify Announces Google Display Network Certification For Ad Verification; Google Says More On The Way

Has Google had a change of heart regarding third-party, display ad verification services across its Google Display Network and DoubleClick Ad Exchange? For now, yes. Today, ad verification and behavioral "i" icon provider DoubleVerify announced that it has received approval to run its services on the Google Display Network (GDN). In the press release, DoubleVerify... Continue reading »
by AdExchanger // March 15th, 2011 //
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Thinking About The Future Of Ad Verification

There appears to be good momentum in digital advertising for ad verification solutions, but where does it all end up?   Can a “point solution” evolve into a sustainable, long-term business within the ad technology stack? I'd argue more “points” will need to be added - especially if these companies want to "exit." But first, let... Continue reading »
by AdExchanger // January 10th, 2011 //
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Media Buyers Discuss Ad Verification At ClickZ, IAB Ad Networks And Exchanges Event

Today, during ClickZ's Connected Marketing Week in San Francisco which brought together name-your-digital-pleasure marketers to discuss their respective marketing channel, ClickZ and the Internet Advertising Bureau (IAB) also co-sponsored an Ad Networks & Exchanges event. Editor's note: It would seem the name of this type of IAB event may need to evolve. Demand-side platforms don't... Continue reading »
by AdExchanger // August 18th, 2010 //
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