• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Power Players
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Jonathan Stringfield

Advertising Going Back For The Future: The Upside Of A Post-IDFA World

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Stringfield, VP and global head of business marketing, measurement and insights at Activision Blizzard Media and Esports. Since Apple’s announcement of iOS 14 dropping support for IDFA, there has... Continue reading »
by AdExchanger Guest Columnist // March 29th, 2021 //
»
It’s Context, Not Length, That Determines The Success Of Mobile Video

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jonathan Stringfield, vice president and global head of business marketing, measurement and insights at Activision Blizzard Media. Video advertising on mobile – a reasonably recent phenomenon – has increasingly spurred conversations about optimizations and... Continue reading »
by AdExchanger // February 3rd, 2020 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Curation Unlocks First-Party Data’s Value for Everyone In The Ad Tech Ecosystem
  • AT&T Looks To Offload Xandr; Comcast And ViacomCBS Talk Partnership
  • Ad Agency Holding Companies Celebrate Return Of Ad Revenue And Regained Confidence
  • The Big Story: Antitrust And Acquisitions
  • Choose Your Own Identity Adventure: Why The Ad Industry Is Stuck In Wait-And-See Mode
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved