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»pubmatic

Industry Reaction To Google’s Third-Party Cookie Delay: ‘Depends How You Feel About Purgatory’

Google’s decision to kick the can on cookie deprecation even further down the road to 2024 did not come as a shock to many in the digital advertising industry. This second delay drew “maybe half an eyebrow raise,” said Peter Barry, VP of addressability at PubMatic. The longer runway will give advertisers and publishers more… Continue reading »
by Anthony Vargas // July 29th, 2022 //
»
Why Netflix Chose Microsoft As Its Ad Tech And Sales Partner

Just three months after Netflix surprised the world with the news that it plans to launch an ad-supported tier, the streaming leader has settled on its third-party vendor of choice: Microsoft. But why Microsoft? It wasn’t considered a serious programmatic contender until it acquired Xandr from AT&T (and that deal only closed last month). Still, something made Microsoft stand out from the crowd.
by Alyssa Boyle // July 14th, 2022 //
»
Who Are The Winners – And Losers – If Google Spins Off Its Ad Business?

Google may have a solution to the antitrust regulatory pressure it’s facing from governments around the world: a proactive spinoff. Alphabet, Google’s parent company, is exploring splitting Google’s digital ad business into a separate entity under the Alphabet umbrella, according to a report by the Wall Street Journal. The separate entity would likely include Google’s… Continue reading »
by Anthony Vargas // July 13th, 2022 //
»
Nicole Scaglione, global VP of OTT & CTV business at PubMatic
As Programmatic Streaming Grows, The Ad Experience Has To Improve

Netflix is planning to introduce an ad-supported model to attract new viewers, and chances are it will embrace programmatic advertising, too. Without the portfolio of strategic partners that NBC and Disney have, Netflix will need to catch up somehow. Programmatic is one enticing option for doing so, writes Nicole Scaglione, global VP, OTT and CTV business, at PubMatic.
by AdExchanger Guest Columnist // July 11th, 2022 //
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Q1: PubMatic Chugs Along With Revenue Growth And SPO As A Top Priority

It’s chilly out there, but PubMatic had a decent quarter. Organic revenue for Q1 totaled $54.6 million, up 25% year-over-year, representing PubMatic’s seventh consecutive quarter of 20% revenue growth or more. PubMatic’s stock was up a smidge, about .5%, in after-hours trading. CEO Rajeev Goel attributed the company’s consistent revenue growth to PubMatic’s fully in-house… Continue reading »
by Anthony Vargas // May 10th, 2022 //
»
With Subs On The Downswing, Netflix’s Flirtation With AVOD Is Only Logical

The day has finally come – Netflix is considering ads after it lost 200,000 subscribers in Q1, the streamer’s first subscriber loss in a decade. It won’t be easy, but Netflix will need to find a way to keep customers (and their wallets) satisfied. Ads will be a slow rollout that Netflix hopes to phase in within a year or two, CEO Reed Hastings said on Tuesday’s earnings call.
by Alyssa Boyle // April 21st, 2022 //
»
Comic: The Froth Cafe

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
by Nate Neal // March 18th, 2022 //
»
Publishers, Don’t Wait For CTV Standards – Act Now

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Nicole Scaglione, global VP of OTT at PubMatic. After this exclusive first look for subscribers, the piece will be published in full on AdExchanger.com on Monday. In November, Omnicom issued a “call to action” to… Continue reading »
by AdExchanger Guest Columnist // March 14th, 2022 //
»
Is The Trade Desk Encroaching On SSP Turf With OpenPath?

The Trade Desk recently made waves with the rollout of OpenPath, its direct-to-publisher offering, and its plan to turn off Google Open Bidding, a one-two punch in supply path optimization (SPO). Both of these SPO moves could reshuffle the ad buying ecosystem, making publishers less reliant on SSPs and cutting off a revenue source for… Continue reading »
by Anthony Vargas // March 3rd, 2022 //
»
PubMatic Bets Big On SPO And Shrugs Off OpenPath

SSPs seem unfazed by OpenPath – at least on the surface. Supply-path optimization (SPO) is one of three key growth strategies for PubMatic this year, Rajeev Goel, PubMatic’s CEO and co-founder, told investors during the company’s Q4 earnings call on Monday. So when it comes to SPO solutions like OpenPath, PubMatic is focusing on where… Continue reading »
by Anthony Vargas // March 1st, 2022 //
»
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