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»pubmatic

PubMatic Sees Early Returns With The Trade Desk’s Unified ID, But Can We All Just Get Along?

In the race to be the open internet’s default cookie-based advertising ID, The Trade Desk has jumped out to an early head start. The Trade Desk has allowed other ad tech companies to freely sync with its cookie pool for years, and last year it fully commercialized that product with the launch of the unified... Continue reading »
by James Hercher // August 13th, 2019 //
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Agency Demands For Transparency Have Lasting Ramifications For Sell-Side Tech

Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them to shed light on previously non-transparent practices, like publisher fees, supply quality, access to log-level reporting and auction dynamics. Havas wasn’t an outlier. Hearts & Science also runs a 50-point certification process with SSPs and... Continue reading »
by Alison Weissbrot // March 26th, 2019 //
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Goodway Group Creates Its Own Low-Fee Supply Path To PubMatic

Supply-path optimization (SPO) lets buyers find the best way to access the inventory they want. But the next stage of SPO is emerging, where buyers will negotiate with exchanges to create their own low-fee paths to supply. In that spirit, the agency Goodway Group and the exchange PubMatic inked a deal Wednesday where PubMatic will... Continue reading »
by Sarah Sluis // February 7th, 2019 //
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Fraudsters Are Masquerading As Real DSPs

The first rule of ad fraud: If it can be spoofed, it will be spoofed. Bad actors are pretending to be legit, demand-side platforms to try and fool partners and blend in with real ad calls as a way to purvey malware and litter the web with forced redirects. “They weasel their way onto the... Continue reading »
by Allison Schiff // October 9th, 2018 //
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Podcast: Restoring Trust In Ad Tech

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. In the early days of sell-side platforms, publishers who were not 100% reliant on Google for yield optimization almost certainly worked with one of two competitors: Rubicon Project or PubMatic. They were like the Nadal and Federer of... Continue reading »
by Zach Rodgers // September 5th, 2018 //
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PMPs: The Future Of Programmatic Advertising Or Just Another Tool?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Jeff Hirsch, chief marketing officer and head of publisher development, US, at PubMatic. Strategy and tactics work hand in hand but are not the same thing. Strategy is a long-term plan put in place to achieve specific goals. Tactics are... Continue reading »
by AdExchanger // August 24th, 2018 //
»
The Death Of The Third-Party Ad Exchange

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rajeev Goel, co-founder and CEO at PubMatic. The lifespan of and need for specialized technology providers in the ad tech industry, from sell-side platforms (SSPs) and demand-side platforms (DSPs) to... Continue reading »
by AdExchanger // March 23rd, 2017 //
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With Rubicon Project For Sale, Its Competitors Weigh In

If Rubicon Project officially goes on the selling block, what are its prospects? The company, which has hired Morgan Stanley to explore a sale, according to The Wall Street Journal, has suffered from tanking stock, layoffs and leadership changes over the past year, and it apparently isn’t the only company of its kind in play.... Continue reading »
by Sarah Sluis // January 17th, 2017 //
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Podcast: PubMatic Prez Kirk McDonald Sizes Up Header Bidding's Impact

Welcome to episode No. 9 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Since PubMatic President Kirk McDonald joined the company from Time Inc. five years ago, publishers have had to continuously react to market changes. Mobile, video, fraud and viewability have each disrupted and transformed the media seller's calculus. But none of... Continue reading »
by Zach Rodgers // January 10th, 2017 //
»
With No Exit In Sight, Ad Tech Gets Lean Through Layoffs

Ad-tech companies shed hundreds of employees from their payrolls in recent weeks. Turn, PubMatic, Collective and Centro all laid off workers, adding to the toll of Rocket Fuel’s large job cuts earlier this year. The cited reasons vary but often boil down to simple survival as ad tech companies position themselves for profitability in a tough market.... Continue reading »
by Sarah Sluis // December 17th, 2015 //
»
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