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»pubmatic

Mike Chowla PubMatic
It’s Time For Publishers To Embrace Server-to-Server

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Mike Chowla, Sr. Director of Product Management, PubMatic. Header bidding is now widespread and successful on the web, and Prebid.js is the most widely used solution. However, the majority of publishers using Prebid are... Continue reading »
by AdExchanger Guest Columnist // September 1st, 2021 //
»
A US Judge Dismisses First-Ever GDPR Suit In American Court, Brought Against PubMatic

The United States Northern District Court of California dismissed a case earlier this week brought by Hugo Elliott, a citizen of the UK who lives in England, against the American ad tech company PubMatic. The case was dismissed out of hand, so it hardly seems a notable decision. Except that it would have been the... Continue reading »
by James Hercher // August 20th, 2021 //
»
The Big Story: Ad Tech Meets Wall Street

Wall Street can’t get enough of ad tech – creating a hot market for stocks and making quarterly earnings a who’s who of ad tech companies. Not so long ago, the ad tech bellwethers were The Trade Desk and Magnite, but earnings season now features a parade of companies young and old: PubMatic, DoubleVerify, Viant,... Continue reading »
by Sarah Sluis // August 12th, 2021 //
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Ad Tech’s IPO Craze; Apple Gives In To Roku

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. IPOs Popping The ad tech party is raging after a slew of companies went public in recent weeks. AcuityAds, Taboola and Integral Ad Science went public in June. Not to be outdone, content recommendation company Outbrain announced plans to IPO a day before rival... Continue reading »
by Monica Bhalla // July 6th, 2021 //
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Amazon DSP Submits To An Audit; VideoAmp Raises $75M

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Opening The Books Amazon is acquiescing to an audit by the Media Rating Council of the online retailer’s ad tech. Amazon’s demand-side platform saw tremendous growth in Q1 as ad revenue soared nearly 90% year over year. Sponsored Products – Amazon’s cost-per-click product listing... Continue reading »
by Monica Bhalla // May 19th, 2021 //
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Netflix Slips On Subs; Outbrain Files For IPO

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Correction Streaming giant Netflix slipped a bit after riding high when demand surged at the start of the COVID-19 pandemic. CNBC reports that Netflix shares dropped more than 10% in after-hours trading on Tuesday night following an earnings report with fewer-than-expected subscribers. Netflix gained... Continue reading »
by Monica Bhalla // April 22nd, 2021 //
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TikTok Intros Shopping And Retargeting Ads; DoubleVerify Seeks $4.2B Valuation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTocking Dollars TikTok wants in on the ecommerce action that has skyrocketed during the COVID-19 pandemic. It's introducing new ad formats designed for purchase conversions on the platform. Business Insider reports that the Chinese video app plans to roll out new tools l that... Continue reading »
by Monica Bhalla // April 14th, 2021 //
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Google Releases Second-Ever Advanced TV Report; Supreme Court Lets FCC Relax Media Ownership Rules

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Winning Google Ad Manager’s second annual Advanced TV Inventory Report is out, and surprise! Connected TV was a big winner during the pandemic last year. The report analyzed 35 global advanced TV partners. In Q2 2020 — at the height of the downturn... Continue reading »
by Monica Bhalla // April 5th, 2021 //
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Vista Buys Majority Share In TripleLift; Vivendi Denies Havas-Publicis Merger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vista Acquires TripleLift Stop me if you heard this one: Vista Equity Partners has acquired a majority stake in an ad tech firm. This time, it’s TripleLift. Read the release. Ronan Shields of Adweek claims Vista invested $1.4 billion, and the deal is expected... Continue reading »
by Monica Bhalla // March 30th, 2021 //
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Ad Tech Vendors Keep Their Cookieless Options Open; Telegram Might Start Selling Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In It Together? Ad tech companies, publishers and advertisers are hedging their bets in the quest for a new set of audience identifiers. Many plan to support multiple identifiers and targeting methods, including Google’s cohort-based approach. As PubMatic CEO Rajeev Goel tells Digiday’s Seb... Continue reading »
by Monica Bhalla // March 16th, 2021 //
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