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»experian

Nielsen Builds Media Planning Tool For Agency Data Platforms

Media buying has gone far beyond age and gender – with agencies betting on their first-party data platforms as the new secret sauce to guide planning and activation. But the tools to plan campaigns using advanced segments across mediums like TV, digital and radio often involve slow, manual matching and lots of grunt work. To... Continue reading »
by Sarah Sluis // July 9th, 2020 //
»
Leveraging Data To Address Consumers’ Most Pressing Needs

This article is sponsored by Experian. Identifying the right prospects has always been an important first step for any successful marketing campaign, but in the current COVID-19 landscape – and the new normal that will soon follow – it’s crucial to connect with the right audience. The pandemic has created a fluid situation for people,... Continue reading »
by AdExchanger Content Studio // July 8th, 2020 //
»
Comscore Continues To Struggle; PlaceIQ Snags Experian Investment

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A ’score To Settle Comscore has gone from arguably the best-positioned company to solve television’s cross-channel measurement problem to being mired in executive overhauls and new product builds beleaguered with setbacks. Things looked bright in April 2018, though, when Comscore brought on former 360i... Continue reading »
by AdExchanger // August 28th, 2019 //
»
The Companies Challenging LiveRamp’s Supremacy In Data Onboarding

LiveRamp pioneered data onboarding, the technology to match anonymized online user cookies and mobile IDs to real-world consumers and offline data. But now, LiveRamp must contend with rivals following the trail it blazed. LiveRamp executed a neat financial pirouette last year, when it re-listed on the stock exchange with a market cap of more than... Continue reading »
by James Hercher // July 9th, 2019 //
»
Experian’s Marketing Suite Becomes Cheetah Digital As It Seeks To Modernize

Private equity firm Vector Capital has rebranded Experian’s cross-channel marketing business as Cheetah Digital. Vector acquired a majority stake in the marketing technology in April, with Experian retaining 25% control. If the name sounds familiar, it’s because the stack now known as Cheetah Digital includes the first-gen email marketing platform CheetahMail – which has been... Continue reading »
by Kelly Liyakasa // June 7th, 2017 //
»
Want To Sell Your DMP? Brand Recognition And Audience Analytics Play Big Role

When it comes to how buyers perceive the data management platform (DMP) market, it’s Oracle BlueKai’s game to lose, according to a new Advertiser Perceptions report. The research firm's Programmatic Intelligence Report for Q1 2017 surveyed more than 1,000 decision-makers from agencies, advertisers, publishers and tech providers. Oracle BlueKai led the pack in brand recognition:... Continue reading »
by Ryan Joe // April 17th, 2017 //
»
As Competition Heats Up, Experian Marketing Services Sees Agencies As An Untapped Opportunity

About 18 months ago, data services provider Experian Marketing Services sought a new line of business: agencies. Given Experian’s legacy in marketing data, that seems relatively recent. But Kevin Dean, president and GM of targeting at Experian, has an explanation: “The advent of programmatic and addressability has created an environment where brands are as interested... Continue reading »
by Ryan Joe // April 13th, 2017 //
»
New In Addressable TV: Samsung’s Slow Push Into Advertising And The Cry For More Automation

CES has always been about TV, and 2017 was no exception. Displays got a whole lot sharper and devices got a whole lot thinner. But the TV advancements most relevant to marketers and advertisers revolve not around the hardware but the software, which enables addressable ads and better measurement. To be fair, CES isn’t exactly... Continue reading »
by Ryan Joe // January 10th, 2017 //
»
Mo’ Match Rates Mo’ Problems As Cross-Device Vendors Aim For Scale

Cross-device identity match rates have shot up in recent years, but brands and agencies remain skeptical of the results. “We were consistently disappointed with cross-device identity matches,” said David Kohl, CEO of the digital media advisory firm Morgan Digital Ventures. “There’s a gap in understanding of what’s possible between vendors and the buy side, [which... Continue reading »
by James Hercher // October 10th, 2016 //
»
PE Firm Symphony Acquires Experian’s Consumer Insights Assets For $47M

Private equity firm Symphony Technology Group (STG) has acquired Experian Marketing Services’ Consumer Insights division for $47 million. This entity consists of Simmons Research and consumer clickstream data company Hitwise. Symphony will bring on about 300 people as a result of the deal. Although the deal price could increase by $5 million, which is contingent... Continue reading »
by Kelly Liyakasa // December 14th, 2015 //
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