• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O Las Vegas
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O LV
    • AdExchanger Awards
    • Programmatic Power Players
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»CDP

The Big Story: The Rise Of CDPs And The End Of Last-Click Attribution

The technology of marketing is always evolving, and that lifecycle is especially evident on this week’s episode of The Big Story. The use of customer data platforms (CDPs) – the trendy software category taking over where DMPs left off and building on CRMs and marketing automation – is on the rise. Special guest Stuart Schneiderman, SVP... Continue reading »
by Sarah Sluis // September 30th, 2021 //
»
Oracle Fuses Together A CDP And CRM For A Lead-Gen Tool

Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value of the CRM in a world gone crazy for the CDP. Fusion is the first in a series of what Oracle is calling “Engineered Experiences,” its term for automating workflow processes across different business orgs... Continue reading »
by James Hercher // September 20th, 2021 //
»
Amperity Raises $100 Million As The CDP Category Grows Up

The customer data platform (CDP) craze isn’t over yet. The CDP startup Amperity raised $100 million on Tuesday at a valuation of a little more than $1 billion dollars. The new round brings Amperity’s total funding to $187 million. Amperity last raised $50 million in Series C funding in 2019. The billion-dollar valuation mints Amperity... Continue reading »
by James Hercher // July 13th, 2021 //
»
David Kaganovsky, Global Chief Technology Officer, Wavemaker Global
Key Considerations For Marketers Investing In A Customer Data Platform

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Kaganovsky, Global Chief Technology Officer, Wavemaker Global As the third-party cookie approaches its sunset, marketers are scrambling for alternatives. Could the customer data platform (CDP) be that solution, helping brands to thrive... Continue reading »
by AdExchanger Guest Columnist // June 18th, 2021 //
»
Netflix Slips On Subs; Outbrain Files For IPO

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Correction Streaming giant Netflix slipped a bit after riding high when demand surged at the start of the COVID-19 pandemic. CNBC reports that Netflix shares dropped more than 10% in after-hours trading on Tuesday night following an earnings report with fewer-than-expected subscribers. Netflix gained... Continue reading »
by Monica Bhalla // April 22nd, 2021 //
»
Heineken USA Launches First-Party Data Strategy To Prepare For A Cookieless Future

In 2016, Heineken USA embarked on a customer data strategy to understand more about its consumers and to help drive brand awareness. Since that time, privacy regulations in Europe, California, Virginia and elsewhere have rolled out, and Apple will soon make IDFA opt-in, likely limiting its use for advertisers. The world’s second-largest beer maker was... Continue reading »
by Tony Rifilato // April 19th, 2021 //
»
What Is The Role Of The CDP In Post-Cookie Media?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of marketing strategy, Salesforce Marketing Cloud.  Considering the future of post-cookie ad data management, a dominant scenario goes like this: Brands gather more first-party data from customers,... Continue reading »
by Monica Bhalla // March 5th, 2021 //
»
Are CDPs Having An Identity (Resolution) Crisis?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Joseph Enever, senior director analyst at Gartner. Customer data platforms (CDPs) are facing an identity crisis: just like marketers.  Although marketers have spent lavishly on martech to support personalization, brands face... Continue reading »
by Monica Bhalla // February 11th, 2021 //
»
Wyndham Hotels Harnesses New Customer Insights To Weather The Pandemic

The COVID payload devastated any business that involved people being in contact with other people. So it was not the most fortuitous timing when Wyndham Hotels kicked off a massive customer data platform (CDP) implementation in late February, about two weeks before the pandemic shut down the United States. Or maybe it was. One of... Continue reading »
by Ryan Joe // December 23rd, 2020 //
»
Comic: Only Industry Analysts Can Tell Them Apart

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Monica Bhalla // October 16th, 2020 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Facebook Soldiers On Post-ATT With Much-Needed Tweaks To Its Measurement Suite
  • CTV Will Flip Last-Click Attribution On Its Head
  • Cloud Giant Twilio Is Getting Into Mar Tech
  • The Future Of Identity Is Simple. Here’s What’s Holding It Back.
  • Snowflake Launches A Media Cloud, As It Builds Out Programmatic Services
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved