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»CDP

Microsoft Enters The CDP Fray With Its Cloud Platform And Its Own Data

This is the eighth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics and Bluecore. Microsoft Dynamics, the company’s customer relationship product suite, has surged lately as it repositions itself as a customer data platform (CDP) competitor, which launched last year.  Satish Thomas, a 14-year Microsoft veteran and head of product for... Continue reading »
by James Hercher // July 6th, 2020 //
»
Lytics: How An OG CDP Distinguishes Itself In a Crowded Category

This is the sixth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Bluecore and Microsoft. Everyone and their mother operates a customer data platform (CDP) nowadays. And that crowding obscures the actual purpose of a CDP, said James McDermott, co-founder and CEO of the CDP Lytics. “If... Continue reading »
by James Hercher // June 15th, 2020 //
»
ActionIQ: ‘Marketing Clouds Thrive On Noise In The CDP Space’

This is the fifth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, Lytics, Bluecore and Microsoft. COVID-19 threw a wrench into best-laid marketing plans. But marketers are learning to adapt, said Tasso Argyros, CEO and co-founder of customer data platform ActionIQ. “All of our clients have been forced... Continue reading »
by Allison Schiff // June 2nd, 2020 //
»
Advertisers Want The Option To Cancel TV Commits; HBO Max Left Out Of Amazon And Roku

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Are You Committed? Advertisers want more flexibility in upfront deals this year. Cancellation options are a big topic, with buyers pushing for the right to cancel a higher percentage of their commitments closer to air date, agency executives tell Digiday. Advertisers also want “expansion... Continue reading »
by AdExchanger // May 29th, 2020 //
»
Social Distancing With Friends: Salesforce Marketing Cloud's Adam Blitzer

When Adam Blitzer, EVP and GM of three Salesforce clouds (Marketing, Commerce and Community) co-founded marketing automation platform Pardot in 2007, the Great Recession was just around the corner and real estate was damned cheap. Pardot the startup snagged the top floor of a 34-story office building in Atlanta for $4 a square foot and... Continue reading »
by Allison Schiff // May 5th, 2020 //
»
AB InBev Crafts Its Data Management Strategy With Help From ARM Treasure Data

AB InBev – parent to more than 500 brands, including Budweiser, Bud Light, Stella Artois and, of course, Corona – is the largest global beer company in the world, and it’s got sizable data silos to match. But until recently it had no way to connect them, said Lucas Borges, senior global mar tech manager... Continue reading »
by Allison Schiff // April 22nd, 2020 //
»
Indie CDPs Need To Do A Way Better Job Explaining Their Value

When it comes to use, familiarity, market share and mindshare in the customer data platform (CDP) ecosystem, the big marketing clouds lead their smaller indie counterparts by a mile. But a peek under the hood reveals a more nuanced story. The marketing clouds are sucking all the air out of the room, but it’s the... Continue reading »
by Allison Schiff // March 10th, 2020 //
»
Amperity: When It Comes To Selling CDP Tech, Honesty Is The Best Policy

This is the third in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Segment, ActionIQ, Lytics, Bluecore and Microsoft. Amperity is more than happy to explain to clients and prospects what its technology isn’t designed for. Candor helps win deals, said CEO Kabir Shahani, who co-founded the company in 2016. Amperity... Continue reading »
by Allison Schiff // March 10th, 2020 //
»
Disney CEO Bob Iger Steps Down; Will DTCs Get Squeezed After Edgewell-Harry's Deal Failure?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bye Of The Iger?  Bob Iger is stepping down as CEO of Disney, the company said Tuesday. He will be replaced by Bob Chapek, most recently chairman of Disney Parks, effective immediately, and stay on as executive chairman through 2021, CNBC reports. Over his... Continue reading »
by AdExchanger // February 26th, 2020 //
»
The CDP Service Layer

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. With the rapid proliferation of customer data platforms (CDP Institute counts more than 100 vendors) comes a need for support. On AdExchanger Talks this week, Actable CEO Matt Greitzer discusses the nascent competitive set of service companies that... Continue reading »
by Zach Rodgers // February 21st, 2020 //
»
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