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»CDP

Neej Gore, chief data officer of Zeta Global.
4 Ways Agile Intelligence Can Make Your Marketing Smarter

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neej Gore, chief data officer of Zeta Global. The potential of data-driven marketing is entering a brave new world. The explosion in consumer data availability over the last few years… Continue reading »
by AdExchanger Guest Columnist // May 17th, 2022 //
»
Land O’Lakes Is Feeding Its Personalization Program With A CDP And Smarter Analytics

Roughly three years ago, dairy and food manufacturer Land O’Lakes tested a customer data platform (CDP) to help with site optimization. People who visited pages about horse management, for example, or how to set up a home chicken coop, were targeted with relevant ads. Land O’Lakes sells farm feed and equipment, not just products you… Continue reading »
by James Hercher // April 14th, 2022 //
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Nitin Rabadia, commercial director, Kepler Group
Marketers, Stop Procrastinating On Cookieless

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nitin Rabadia, commercial director, Kepler Group. As an industry, we’re guilty of procrastination. With just months until third-party cookies are deprecated, so many advertisers are still twiddling their thumbs. Some… Continue reading »
by AdExchanger Guest Columnist // March 11th, 2022 //
»
Neeva Bets Peeps Will Pay For Search; The CDP Space Keeps Getting Hotter

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Neeva Have I Eeva Paid To Search  The search engine startup Neeva launched its $5 per-month tier on Wednesday, Fast Company reports.  It’s small news – Neeva has some hundreds of thousands of users – but it’s an important marker because at least someone’s… Continue reading »
by AdExchanger // January 13th, 2022 //
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CDPs Can Disrupt The B2B Space – Here’s How

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Craig Howard, chief solution architect for Merkle B2B. The customer data platform (CDP) market for B2B organizations has lagged behind the B2C space to date. But, at last, it’s starting… Continue reading »
by AdExchanger Guest Columnist // January 7th, 2022 //
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Cory Munchbach, COO, BlueConic
The CDP Market Is Growing Up, With BlueConic COO Cory Munchbach

The evolution of the customer data platform market can be tracked based on the type of RFPs vendors have received over the years from potential brand clients. Around 2014, it was “sort of a DMP-plus type of RFP,” says Cory Munchbach, chief operating officer at CDP BlueConic, on this week’s episode of AdExchanger Talks. “You… Continue reading »
by Allison Schiff // December 21st, 2021 //
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The Big Story Podcast
The Big Story: The Rise Of CDPs And The End Of Last-Click Attribution

The technology of marketing is always evolving, and that lifecycle is especially evident on this week’s episode of The Big Story. The use of customer data platforms (CDPs) – the trendy software category taking over where DMPs left off and building on CRMs and marketing automation – is on the rise. Special guest Stuart Schneiderman, SVP… Continue reading »
by Sarah Sluis // September 30th, 2021 //
»
Oracle Fuses Together A CDP And CRM For A Lead-Gen Tool

Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value of the CRM in a world gone crazy for the CDP. Fusion is the first in a series of what Oracle is calling “Engineered Experiences,” its term for automating workflow processes across different business orgs… Continue reading »
by James Hercher // September 20th, 2021 //
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Amperity Raises $100 Million As The CDP Category Grows Up

The customer data platform (CDP) craze isn’t over yet. The CDP startup Amperity raised $100 million on Tuesday at a valuation of a little more than $1 billion dollars. The new round brings Amperity’s total funding to $187 million. Amperity last raised $50 million in Series C funding in 2019. The billion-dollar valuation mints Amperity… Continue reading »
by James Hercher // July 13th, 2021 //
»
David Kaganovsky, Global Chief Technology Officer, Wavemaker Global
Key Considerations For Marketers Investing In A Customer Data Platform

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Kaganovsky, Global Chief Technology Officer, Wavemaker Global As the third-party cookie approaches its sunset, marketers are scrambling for alternatives. Could the customer data platform (CDP) be that solution, helping brands to thrive… Continue reading »
by AdExchanger Guest Columnist // June 18th, 2021 //
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