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»CDP

What Is The Role Of The CDP In Post-Cookie Media?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of marketing strategy, Salesforce Marketing Cloud.  Considering the future of post-cookie ad data management, a dominant scenario goes like this: Brands gather more first-party data from customers,... Continue reading »
by AdExchanger // March 5th, 2021 //
»
Are CDPs Having An Identity (Resolution) Crisis?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Joseph Enever, senior director analyst at Gartner. Customer data platforms (CDPs) are facing an identity crisis: just like marketers.  Although marketers have spent lavishly on martech to support personalization, brands face... Continue reading »
by AdExchanger // February 11th, 2021 //
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Wyndham Hotels Harnesses New Customer Insights To Weather The Pandemic

The COVID payload devastated any business that involved people being in contact with other people. So it was not the most fortuitous timing when Wyndham Hotels kicked off a massive customer data platform (CDP) implementation in late February, about two weeks before the pandemic shut down the United States. Or maybe it was. One of... Continue reading »
by Ryan Joe // December 23rd, 2020 //
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Comic: Only Industry Analysts Can Tell Them Apart

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by AdExchanger // October 16th, 2020 //
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The Big Story: CDPs Get Real

It’s time for an exciting new acronym: CDP. But what makes it exciting? Is it the promise – delivered for only the thousandth time this decade – that marketers can finally unify their customer data? No, what makes it exciting is $3.2 billion (in stock). That’s how much Twilio paid to grab the CDP Segment... Continue reading »
by Ryan Joe // October 15th, 2020 //
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Oracle is sprucing up its customer data platform, CX Unity, with a little machine learning.
Oracle Adds Machine Learning Capabilities To Its CDP

Oracle is sprucing up its customer data platform, CX Unity, with a little machine learning. The platform will now support real-time behavioral data collection and personalization capabilities through Infinity, Oracle’s digital streaming technology. Infinity captures web event, app and point-of-sale data to help brands build realistic representations of the customer journey. That previously required repeated... Continue reading »
by Allison Schiff // September 29th, 2020 //
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Salesforce will finally make its customer data platform, Customer 360 Audiences, generally available in October.
Salesforce’s CDP Will Be Ready For Prime Time In October

Salesforce will finally make its customer data platform, Customer 360 Audiences, generally available in October. You’d be forgiven for thinking it was already in market. Salesforce first said it would unveil a CDP in March of last year. The product entered beta in the autumn of 2019 around the time of Salesforce’s Dreamforce conference in... Continue reading »
by Allison Schiff // September 23rd, 2020 //
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Microsoft Enters The CDP Fray With Its Cloud Platform And Its Own Data

This is the eighth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Tealium, Optimove, Adobe, Treasure Data and BlueConic. Microsoft Dynamics, the company’s customer relationship product suite, has surged lately as it repositions itself as a customer data platform (CDP) competitor, which launched last year.  Satish Thomas, a 14-year Microsoft veteran and... Continue reading »
by James Hercher // July 6th, 2020 //
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Lytics: How An OG CDP Distinguishes Itself In a Crowded Category

This is the sixth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Bluecore, Microsoft, Tealium, Optimove, Adobe, Treasure Data and BlueConic. Everyone and their mother operates a customer data platform (CDP) nowadays. And that crowding obscures the actual purpose of a CDP, said James McDermott, co-founder and CEO of the CDP Lytics.... Continue reading »
by James Hercher // June 15th, 2020 //
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ActionIQ: ‘Marketing Clouds Thrive On Noise In The CDP Space’

This is the fifth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe, Treasure Data and BlueConic. COVID-19 threw a wrench into best-laid marketing plans. But marketers are learning to adapt, said Tasso Argyros, CEO and co-founder of customer data platform ActionIQ. “All of... Continue reading »
by Allison Schiff // June 2nd, 2020 //
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