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»CDP

Comic: Only Industry Analysts Can Tell Them Apart

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by AdExchanger // October 16th, 2020 //
»
The Big Story: CDPs Get Real

It’s time for an exciting new acronym: CDP. But what makes it exciting? Is it the promise – delivered for only the thousandth time this decade – that marketers can finally unify their customer data? No, what makes it exciting is $3.2 billion (in stock). That’s how much Twilio paid to grab the CDP Segment... Continue reading »
by Ryan Joe // October 15th, 2020 //
»
Oracle is sprucing up its customer data platform, CX Unity, with a little machine learning.
Oracle Adds Machine Learning Capabilities To Its CDP

Oracle is sprucing up its customer data platform, CX Unity, with a little machine learning. The platform will now support real-time behavioral data collection and personalization capabilities through Infinity, Oracle’s digital streaming technology. Infinity captures web event, app and point-of-sale data to help brands build realistic representations of the customer journey. That previously required repeated... Continue reading »
by Allison Schiff // September 29th, 2020 //
»
Salesforce will finally make its customer data platform, Customer 360 Audiences, generally available in October.
Salesforce’s CDP Will Be Ready For Prime Time In October

Salesforce will finally make its customer data platform, Customer 360 Audiences, generally available in October. You’d be forgiven for thinking it was already in market. Salesforce first said it would unveil a CDP in March of last year. The product entered beta in the autumn of 2019 around the time of Salesforce’s Dreamforce conference in... Continue reading »
by Allison Schiff // September 23rd, 2020 //
»
Microsoft Enters The CDP Fray With Its Cloud Platform And Its Own Data

This is the eighth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore and Tealium. Microsoft Dynamics, the company’s customer relationship product suite, has surged lately as it repositions itself as a customer data platform (CDP) competitor, which launched last year.  Satish Thomas, a 14-year Microsoft veteran and head of product... Continue reading »
by James Hercher // July 6th, 2020 //
»
Lytics: How An OG CDP Distinguishes Itself In a Crowded Category

This is the sixth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Bluecore, Microsoft and Tealium. Everyone and their mother operates a customer data platform (CDP) nowadays. And that crowding obscures the actual purpose of a CDP, said James McDermott, co-founder and CEO of the CDP Lytics. “If... Continue reading »
by James Hercher // June 15th, 2020 //
»
ActionIQ: ‘Marketing Clouds Thrive On Noise In The CDP Space’

This is the fifth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, Lytics, Bluecore, Microsoft and Tealium. COVID-19 threw a wrench into best-laid marketing plans. But marketers are learning to adapt, said Tasso Argyros, CEO and co-founder of customer data platform ActionIQ. “All of our clients have been... Continue reading »
by Allison Schiff // June 2nd, 2020 //
»
Advertisers Want The Option To Cancel TV Commits; HBO Max Left Out Of Amazon And Roku

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Are You Committed? Advertisers want more flexibility in upfront deals this year. Cancellation options are a big topic, with buyers pushing for the right to cancel a higher percentage of their commitments closer to air date, agency executives tell Digiday. Advertisers also want “expansion... Continue reading »
by AdExchanger // May 29th, 2020 //
»
Social Distancing With Friends: Salesforce Marketing Cloud's Adam Blitzer

When Adam Blitzer, EVP and GM of three Salesforce clouds (Marketing, Commerce and Community) co-founded marketing automation platform Pardot in 2007, the Great Recession was just around the corner and real estate was damned cheap. Pardot the startup snagged the top floor of a 34-story office building in Atlanta for $4 a square foot and... Continue reading »
by Allison Schiff // May 5th, 2020 //
»
AB InBev Crafts Its Data Management Strategy With Help From ARM Treasure Data

AB InBev – parent to more than 500 brands, including Budweiser, Bud Light, Stella Artois and, of course, Corona – is the largest global beer company in the world, and it’s got sizable data silos to match. But until recently it had no way to connect them, said Lucas Borges, senior global mar tech manager... Continue reading »
by Allison Schiff // April 22nd, 2020 //
»
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