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»CDP

Amperity Raises $100 Million As The CDP Category Grows Up

The customer data platform (CDP) craze isn’t over yet. The CDP startup Amperity raised $100 million on Tuesday at a valuation of a little more than $1 billion dollars. The new round brings Amperity’s total funding to $187 million. Amperity last raised $50 million in Series C funding in 2019. The billion-dollar valuation mints Amperity... Continue reading »
by James Hercher // July 13th, 2021 //
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David Kaganovsky, Global Chief Technology Officer, Wavemaker Global
Key Considerations For Marketers Investing In A Customer Data Platform

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Kaganovsky, Global Chief Technology Officer, Wavemaker Global As the third-party cookie approaches its sunset, marketers are scrambling for alternatives. Could the customer data platform (CDP) be that solution, helping brands to thrive... Continue reading »
by AdExchanger Guest Columnist // June 18th, 2021 //
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Netflix Slips On Subs; Outbrain Files For IPO

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Correction Streaming giant Netflix slipped a bit after riding high when demand surged at the start of the COVID-19 pandemic. CNBC reports that Netflix shares dropped more than 10% in after-hours trading on Tuesday night following an earnings report with fewer-than-expected subscribers. Netflix gained... Continue reading »
by AdExchanger // April 22nd, 2021 //
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Heineken USA Launches First-Party Data Strategy To Prepare For A Cookieless Future

In 2016, Heineken USA embarked on a customer data strategy to understand more about its consumers and to help drive brand awareness. Since that time, privacy regulations in Europe, California, Virginia and elsewhere have rolled out, and Apple will soon make IDFA opt-in, likely limiting its use for advertisers. The world’s second-largest beer maker was... Continue reading »
by Tony Rifilato // April 19th, 2021 //
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What Is The Role Of The CDP In Post-Cookie Media?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of marketing strategy, Salesforce Marketing Cloud.  Considering the future of post-cookie ad data management, a dominant scenario goes like this: Brands gather more first-party data from customers,... Continue reading »
by AdExchanger // March 5th, 2021 //
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Are CDPs Having An Identity (Resolution) Crisis?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Joseph Enever, senior director analyst at Gartner. Customer data platforms (CDPs) are facing an identity crisis: just like marketers.  Although marketers have spent lavishly on martech to support personalization, brands face... Continue reading »
by AdExchanger // February 11th, 2021 //
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Wyndham Hotels Harnesses New Customer Insights To Weather The Pandemic

The COVID payload devastated any business that involved people being in contact with other people. So it was not the most fortuitous timing when Wyndham Hotels kicked off a massive customer data platform (CDP) implementation in late February, about two weeks before the pandemic shut down the United States. Or maybe it was. One of... Continue reading »
by Ryan Joe // December 23rd, 2020 //
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Comic: Only Industry Analysts Can Tell Them Apart

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by AdExchanger // October 16th, 2020 //
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The Big Story: CDPs Get Real

It’s time for an exciting new acronym: CDP. But what makes it exciting? Is it the promise – delivered for only the thousandth time this decade – that marketers can finally unify their customer data? No, what makes it exciting is $3.2 billion (in stock). That’s how much Twilio paid to grab the CDP Segment... Continue reading »
by Ryan Joe // October 15th, 2020 //
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Oracle is sprucing up its customer data platform, CX Unity, with a little machine learning.
Oracle Adds Machine Learning Capabilities To Its CDP

Oracle is sprucing up its customer data platform, CX Unity, with a little machine learning. The platform will now support real-time behavioral data collection and personalization capabilities through Infinity, Oracle’s digital streaming technology. Infinity captures web event, app and point-of-sale data to help brands build realistic representations of the customer journey. That previously required repeated... Continue reading »
by Allison Schiff // September 29th, 2020 //
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