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»cloud

How Google Bundles Cloud With Ads And Media; ViacomCBS Plans New Streaming Service

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Us Too Newly merged ViacomCBS will throw its hat into a crowded ring of streaming services with a new service that spans its whole content portfolio, joining its current OTT vehicle CBS All Access. Nothing is set in stone, but executives are considering an... Continue reading »
by AdExchanger // February 10th, 2020 //
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Microsoft's Nadella On Why The Future Is All About Cloud; Buyers Are Into TikTok's Self-Serve Ad Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Not-So-New Microsoft Microsoft CEO Satya Nadella, speaking at a private media event last week, explained how the trillion-dollar company plans to keep up with the evolution of enterprise and consumer tech – and why that doesn’t mean giving up on legacy businesses. “What... Continue reading »
by AdExchanger // January 22nd, 2020 //
»
P&G's Billie Acquisition Bolsters DTC Category; Microsoft Moves Into Retail Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Wind In DTC’s Sails Procter & Gamble’s acquisition of Billie, a shaving and body care startup focused on women, has given a boost to the DTC entrepreneur and investor community. Terms of the deal were not disclosed, so it’s unclear if it even was... Continue reading »
by AdExchanger // January 10th, 2020 //
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Zeta Global Raises $140 Million – And Is Ready To Go Shopping

Zeta Global, which provides cloud-based CRM, on Thursday revealed a $140 million funding round that it will use to acquire other marketing tech companies. The round was led by GPI Capital and Blackstone’s GSO Capital Partners. The funding is earmarked explicitly for an acquisition, though the company or category are yet to be determined, said... Continue reading »
by James Hercher // April 27th, 2017 //
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1-800-Flowers.com Taps IBM’s Cloud To Unite Entire Supply Chain

1-800-Flowers.com announced on Friday that it will deploy IBM Commerce on Cloud to begin integrating its supply chain from inventory to fulfillment and delivery. “The IBM Cloud will reduce complexity, provide the proper focus and enhance the ability to provide wonderful services to the customer,” said the CIO of 1-800-Flowers, Arnie Leap. The tech-savvy retailer... Continue reading »
by Alison Weissbrot // April 8th, 2016 //
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Scrappy Cloud Player SHIFT Raises $6M For Euro Expansion

You can't throw a 23-year-old media buyer without hitting a software "cloud." One of the precocious contenders in this bunch, social-centric SHIFT, has raised $6 million to support an expansion of its Open Marketing Cloud into Europe. The investment, led by DN Capital, brings its total financing to $14 million. The company's 29-year-old CEO, James... Continue reading »
by Zach Rodgers // December 10th, 2013 //
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