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»1plusX

Jürgen Galler, CEO and co-founder, 1plusX
How Marketers Can Safeguard Against Supply Chain Outages

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by  Jürgen Galler, CEO and co-founder of 1plusX. Meme sharing came to a grinding halt during the Facebook and Instagram outage in October, proving that even global social networking giants aren’t... Continue reading »
by AdExchanger Guest Columnist // November 18th, 2021 //
»
SWAN Vs. SWAN: The Differences Between The Two 3P Cookie Alternative Proposals

We might be running out of birds. There are now two different post third-party cookie proposals dubbed SWAN, in addition to COWBIRD, Dovekey, FLEDGE, FLoC, Gnatcatcher, MURRE, PARAKEET, PARRROT, PELICAN, SPARROW, SPURFOWL, TEETAR, TERN and TURTLEDOVE. (Yes, these are all real bird types). One SWAN exists within the Chrome Privacy Sandbox and the second, released... Continue reading »
by Allison Schiff // April 5th, 2021 //
»
How Axel Springer Is Preparing For The Demise Of The Third-Party Cookie

The end of the third-party cookie won’t happen for nearly a year, but thanks to GDPR, Axel Springer was prepared for the shift: the publisher hasn’t used third-party data in the ad campaigns it sells since the end of 2018. Instead, it’s shored up its technology, working to create scalable first-party data. The German news... Continue reading »
by Sarah Sluis // April 1st, 2021 //
»
Publishers Are Abandoning First-Gen DMPs

The data-management platform (DMP) was sold as a tool with the power to turn publisher data into dollars. Vendors wooed publishers into signing multiyear contracts to use the technology. But the expectations didn’t match reality. As those contracts have expired, especially this year, many publishers aren’t renewing them. Just as marketers are moving from the... Continue reading »
by Sarah Sluis // September 12th, 2019 //
»
 

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