ad tech lawsuits Archives

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The FTC Bars Kochava From Selling Sensitive Data Without Consent

BY Allison Schiff// May 4th, 2026

It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now, the two have finally reached a settlement.

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Data Privacy Roundup

Putting UID2 Under the Legal Microscope

BY Allison Schiff// October 6th, 2025

The Trade Desk is facing class-action lawsuits claiming its “privacy-safe” Unified ID 2.0 is really just repackaged cookie tracking.

PODCAST: The Big Story

Ad Tech Goes To Court, OpenX v. Google Edition

BY Sarah Sluis// August 7th, 2025

OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit.