OpenX has this to say to Google: I will see you in court.
In the wake of the ruling against Google in its antitrust trial earlier this year, which deemed it anticompetitive, OpenX filed a lawsuit against Google on Monday.
The SSP says its self-described “rough patch” was due to Google.
OpenX’s complaint, which repeats many of claims in the DOJ’s case against Google, details Google’s scramble to figure out what happened when it deployed Project Poirot, our managing editor Allison Schiff calls out. In the end, the company laid off hundreds of people due to the project, which was designed to quash header bidding.
On this week’s episode, we dive into the revelations in the court filing and ask what’s next. Will more SSPs follow suit? How will this case fit into the other trials pending against Google?
HyphaMetrics claims victory
Then, continuing the legal theme, we unpack Nielsen’s patent lawsuit against HyphaMetrics. The startup designed technology that would allow it to better measure household viewing, which Nielsen alleged violated two of its patents.
The case went all the way to court, which is unusual. Even more unusual: Nielsen lost. Our TV reporter Victoria McNally talks us through the case and what the ruling might mean for the competitive field of companies in the TV measurement and currency space. If more companies feel free to pursue new tech without fear of lawsuits, could this change how marketers and programmers measure household TV viewing in the future?
