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»TikTok

Mobile Apps Safe From Apple's ATT; Health Departments Spending Big On Vaccine Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ATT Impact Deferred Anyone looking for evidence of harm to mobile app giants by Apple’s AppTrackingTransparency move last quarter may well come up empty. Digital advertising is outgrowing other media channels and will likely continue doing so. “The permeable advantage of digital ads should... Continue reading »
by Tony Rifilato // July 23rd, 2021 //
»
Facebook Works To Attract Top Creators; Puts MRC Audit On Ice

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Creator Economy Facebook is trying to woo top content creators. But it’s late to the party and lost its halcyon sheen as the spot for influencers and ecommerce brands, reports The New York Times. YouTube is still the backbone of the video creator... Continue reading »
by Tony Rifilato // July 13th, 2021 //
»
Another Antitrust Suit Filed; Streaming Commerce Startup Funded

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The States vs. Android Three dozen state attorneys general filed an antitrust lawsuit against Google, targeting the company’s Play Store policies and dominance in app distribution. Google has made concessions to Android developers. Earlier this year, Google cut its commission on in-app sales from... Continue reading »
by Tony Rifilato // July 9th, 2021 //
»
Teads Files For IPO; Users Share ‘Regrettable’ YouTube Experiences

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. IPO Craze Another day, another IPO. The latest ad tech company seeking to go public is Altice’s programmatic platform Teads, which filed with the SEC to trade on the Nasdaq, The Wall Street Journal reports. Teads is looking to tap investors while they’re hot... Continue reading »
by Tony Rifilato // July 8th, 2021 //
»
TikTok Spurs Sales; Google's Ad-Friendly Android Gets A Boost

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Made Me Buy It Here are some products that are flying out of stock in American stores: “A mysterious cleaning paste called The Pink Stuff, a specific pair of Aerie leggings and a different pair of Zara jeans, Isle of Paradise tanning spray,... Continue reading »
by AdExchanger // July 7th, 2021 //
»
UID2 'Smart' For CTV; Instagram To Look More Like TikTok

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s Your Flavor? FuboTV was the first connected TV company to integrate with The Trade Desk-led Unified ID 2.0 initiative in February. Last month, Tubi announced its support for UID2 – the open-source alternative to third-party cookies that uses hashed or encrypted email addresses... Continue reading »
by AdExchanger // July 2nd, 2021 //
»
Addressable TV’s Supergroup; EU To Probe Google's Ad Tech Business

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Supergroup Some marketers are pushing their TV partners to operate more as the large digital companies that allow them to target ads to specific audiences. To address that need, the TV distributors Comcast, Charter Communications, Altice, Dish Media and Vizio are among eight... Continue reading »
by AdExchanger // June 21st, 2021 //
»
Irene Yang Nativex
How To Ensure Ads Remain #Trending As TikTok Leads Today’s Creative Revolution

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Irene Yang, managing director of Nativex. Brands are making significant changes to their social media strategies to reach out to Generation Z and to appeal to their unique sensibilities and mobile behavior. No better app... Continue reading »
by AdExchanger Guest Columnist // June 3rd, 2021 //
»
TikTok Radio Aims To Attract Gen Z; Facebook Says ‘Regulation Is Overdue’

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Serious Music Move over, Howard Stern. SiriusXM is trying to attract younger listeners with the launch of a TikTok music channel called (you guessed it) TikTok Radio. The service will broadcast trending music through the SiriusXM app, browsers and connected devices. Sirius – which... Continue reading »
by AdExchanger // May 25th, 2021 //
»
Snap Rolls Out Story Studio; Criteo Acquires Ad Tech Startup Mabaya

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Story Snap introduced a standalone video editing app called Story Studio at the company’s annual Partner Summit on Thursday. That new app comes on the heels of Snap’s launch of a TikTok clone called Spotlight. Story Studio was among a slew of announcements... Continue reading »
by AdExchanger // May 21st, 2021 //
»
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