TikTok

Reddit sues four companies for scraping and selling (and buying) its data; Unity Software’s new zero-fee product is good news for mobile developers; and brands aren’t thrilled by TikTok shop’s latest updates.

Apparently, we’re in for a hardware revolution; advertisers don’t know what to expect from the US’s new version of TikTok; and live sports should take better advantage of ad opportunities.

The fate of the open web will be decided on who controls the data that drives monetization and the AI that determines distribution. Google controls both, and proposed remedies to its ad tech monopoly do not address this imbalance.

The layoffs reflect a strategic decision on People Inc.’s part to free up money to invest in growth areas, according to CEO Neil Vogel’s memo to employees.

Ask advertisers, not Meta, how best to use Meta’s ad platform; holdcos and big brands are pressuring Big Tech to self-regulate; and how data-driven animal husbandry is impacting marketing.

ChatGPT and others continued the fragmentation of the search journey, which today hops between platforms and intents. The funnel no longer exists. Here’s how to pivot your brand’s SEO/GEO strategy.

The Trade Desk insists its OS is still coming; TikTok Shop is becoming a grocery store; and for AI studios, bad press is still press.

The number and scope of U.S. laws that require advertisers to disclose the use of AI are limited. But there are some restrictions and guidelines that advertisers must follow to ensure their compliance.

Delivery apps are launching social networks now; Google is the latest Big Tech company to write a huge check to Trump; and ad agencies of all sizes apparently aren’t big enough.

Another day, another Google lawsuit; AI can’t be held accountable for its crimes; and the US and China have (maybe) reached a TikTok deal.