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»TikTok

Brands Lean In To TikTok; FCC May Fine Telcos For Weak Location Data Safeguards

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Makes It Tik? A story by Bloomberg’s Kurt Wagner and Sarah Frier examines the intense sharing activity on TikTok, where successful marketing campaigns can get billions of views. “This type of virality just does not happen on Instagram or Facebook or YouTube,” said... Continue reading »
by AdExchanger // February 28th, 2020 //
»
Instagram's 2019 Ad Rev Was $20B; Companies Target Law That Protects Big Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh The Places You’ll Grow Instagram reportedly brought in about $20 billion in ad revenue last year, more than a quarter of Facebook’s total earnings, Bloomberg reports. Those numbers aren’t confirmed – the sources are anonymous and Facebook doesn’t break out Instagram revenue. But... Continue reading »
by AdExchanger // February 5th, 2020 //
»
Podcast: China

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In this episode, we try to unpack the mystery of China: its tech giants, its attention economy and, yes, the role of the Communist Party. Our guide is Humphrey Ho, US Managing Director of China-based agency Hylink Digital.... Continue reading »
by Zach Rodgers // January 23rd, 2020 //
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Microsoft's Nadella On Why The Future Is All About Cloud; Buyers Are Into TikTok's Self-Serve Ad Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Not-So-New Microsoft Microsoft CEO Satya Nadella, speaking at a private media event last week, explained how the trillion-dollar company plans to keep up with the evolution of enterprise and consumer tech – and why that doesn’t mean giving up on legacy businesses. “What... Continue reading »
by AdExchanger // January 22nd, 2020 //
»
App Ecosystem Sustains Hypergrowth; NBCU Attempts Balancing Act With Peacock

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. There’s An App For That Mobile apps earned $190 billion in ad revenue in 2019 and are forecast to surpass $240 billion this year, according to App Annie’s annual report. App stores made $120 billion from in-app and app download payments, with 72% coming... Continue reading »
by AdExchanger // January 16th, 2020 //
»
TikTok Seeks To Preempt Brand Safety Fears; Hulu Rethinks Streaming Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe Or Bust  TikTok may offer a curated feed of content that will appease advertisers as brand safety becomes a bigger concern on the platform. The feed of vetted TikTok creators will enable the app to charge advertisers higher rates for guaranteed brand... Continue reading »
by AdExchanger // January 14th, 2020 //
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Momentum At BuzzFeed; What's Next For Pinterest?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buzzing  After racking up more than $50 million in losses last year, BuzzFeed is working its way toward profitability. The digital media company laid off 250 staffers and is benefiting from new revenue streams. Sponsored content, once BuzzFeed’s crown jewel, now makes up just... Continue reading »
by AdExchanger // January 6th, 2020 //
»
When TikTok's China Parent Overrules US Teams; Netflix By The Numbers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Culture Clash TikTok may be the hottest new social media app of 2019, but it’s not winning any “client of the year” awards. Agencies that have worked with TikTok as a client complain of unrealistic briefs and timelines, high turnover and abrupt project cancellations... Continue reading »
by AdExchanger // December 18th, 2019 //
»
Popeyes Eschews TV To Promote Its Viral Chicken; No More Free CPG Samples From Amazon

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Chicken With TV The success of Popeyes’ recent chicken sandwich launch, which started with a runaway viral Twitter thread, manifested itself in the form of a 10.2% sales boost in its restaurants. The company let that social media wave ride out organically, pulling... Continue reading »
by AdExchanger // December 2nd, 2019 //
»
TikTok Distances From China; Data-Driven TV Ads Are Expensive

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. China Who? TikTok wants to distance itself from its Chinese ownership as it faces scrutiny from US lawmakers and regulators. Its senior-most executive, Alex Zhu, gave an interview to The New York Times, dismissing concerns that the social app could help China spy on... Continue reading »
by AdExchanger // November 19th, 2019 //
»
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