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»TikTok

Comic: "How Do You Do, Fellow Kids?"

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // August 7th, 2020 //
»
Microsoft Could Take Over TikTok's Entire Global Business; Travel Ad Spend Falls Off A Cliff (Again)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Clock Microsoft’s acquisition offer for TikTok has expanded to the app’s entire global business outside of China, including its operations in India and Europe, Financial Times reported. Previously, the takeover bid just covered TikTok’s business in the United States, Canada, Australia and... Continue reading »
by AdExchanger // August 7th, 2020 //
»
The Big Story: Is It Safe To Come Out Now?

Did you hear the one about Microsoft maybe buying TikTok? No, really, there’s a potential deal in the works. Amid ongoing drama over TikTok’s Chinese ownership and threats from the Trump administration of a ban on the app in the United States, the technology company most associated with office software could become the owner of... Continue reading »
by Allison Schiff // August 6th, 2020 //
»
Instagram Launches Reels To Rival TikTok; Biden Plans $280M Fall Ad Buy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Reel Good Try Instagram launched its TikTok competitor, Reels, on Wednesday in 50 markets. It’s yet another example of parent company Facebook’s typical “if you can’t buy it, copy it” strategy. The creator-focused tool, which lives within Instagram’s Explore tab, is designed to... Continue reading »
by AdExchanger // August 6th, 2020 //
»
Why Microsoft’s Potential TikTok Acquisition Probably Isn’t About Advertising

  Microsoft hasn’t had a rosy history in advertising. The tech giant’s ad business dates back to its failed aQuantive acquisition in 2007, which it wrote down by $6.2 billion in 2012 after failing to monetize display advertising. Microsoft then outsourced its display business to AOL in 2015. Today, Microsoft holds roughly 1.4% of the... Continue reading »
by Alison Weissbrot // August 5th, 2020 //
»
Trump Might Allow TikTok Acquisition (With Conditions); Adobe Spurns Political Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Flip Flop In the latest chapter of the TikTok saga, Trump said Microsoft can pursue an acquisition of the app – granted that the US Treasury Department receives “a lot of money” for the deal. It’s unclear how the government would get paid,... Continue reading »
by AdExchanger // August 4th, 2020 //
»
A Return To Ads For Microsoft?; Ad Pullback Favors Programmatic

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Microsoft Returns?  Microsoft has been in talks to acquire TikTok from its Chinese parent company ByteDance, The New York Times reported Friday. And then those talks were placed on hold after President Trump signalled opposition, The Wall Street Journal reported. Regardless of outcome, the... Continue reading »
by AdExchanger // August 3rd, 2020 //
»
The Trade Desk Readies New Unified ID For Cookieless Future; Facebook Aims Copycat Playbook At TikTok

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Re-Unified The Trade Desk is updating its Unified ID solution, a shared third-party cookie pool for advertisers and ad tech companies, to function in post-cookie advertising, Adweek reports. The project will be open source, so anyone can use the currency, though The Trade Desk’s... Continue reading »
by AdExchanger // July 29th, 2020 //
»
The Persistence Of Ad Fraud; ByteDance Mulls TikTok Sale

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bot-And-Mouse Game The low-hanging fruit of ad fraud is mostly gone. But more sophisticated bad actors are still active. Protected Media identified an in-app bot fraud network, dubbed “Hydra,” that siphoned off an estimated $100 million, Business Insider reports. “It's the most disciplined operation... Continue reading »
by AdExchanger // July 27th, 2020 //
»
Google's Clever Cloud Sales Tactics; BuzzFeed's Profitability Dreams Won't Come True In 2020

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Cloud Bundle Google is forging major cloud infrastructure deals. In some cases, it’s attracting new business using classic tactics, like rolling out new features for Google Cloud Platform, The Wall Street Journal reports. But one interesting fact about the GCP toolkit: “Pricing varies... Continue reading »
by AdExchanger // July 15th, 2020 //
»
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