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»TikTok

Industry Preview: Why TikTok Will Dance Its Way Onto More Media Plans In 2021

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. If there was any doubt that short-form video would play a massive role in the future of media and communications,... Continue reading »
by Allison Schiff // January 11th, 2021 //
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More On Google And Facebook's Alleged Collusion; Liftoff Snags $400M From Blackstone

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jedi Mind Trick? More details are coming out about Google and Facebook’s alleged sweetheart deal to rig Google’s ad auction. The tech giants agreed to “cooperate and assist one another” if they ever faced an investigation into their pact, according to an unredacted version... Continue reading »
by AdExchanger // December 23rd, 2020 //
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Unilever Refriends Facebook; TV Carriage Battles Are Heating Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Refriended Unilever will resume advertising on Facebook and Instagram in the United States after withdrawing last summer amid a wide scale brand protest over misinformation, The Wall Street Journal reports. The owner of Dove soap, Hellmann’s mayonnaise, and other CPG brands said Thursday that... Continue reading »
by AdExchanger // December 21st, 2020 //
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Media Buyers Cite Data And Privacy As Top Challenges; Big Tech Is Open To Updating Section 230

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Optimism … And Concern A half full glass … is also half empty. The IAB’s newly released market outlook report for 2021 is both optimistic about digital advertising in the year ahead and concerned about the loss of identifiers and how the industry will... Continue reading »
by AdExchanger // December 16th, 2020 //
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Tech Giants Lobby EU Lawmakers; The NFL Readies Makegoods As Ratings Drop

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reining In Big Tech Amazon, Apple, Facebook and Google continue to be in the antitrust crosshairs of regulators at home and abroad. According to Business Insider, European legislators were set to unveil a raft of new policy proposals Tuesday designed to curb the influence... Continue reading »
by AdExchanger // December 15th, 2020 //
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Google And IAB In The Crosshairs Over RTB (Again); Insta Intros Shopping In Reels

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Avengers Assemble (Please!) Google and the IAB are once again under the EU’s gimlet eye. A group of human rights orgs sent coordinated privacy complaints to regulators on Thursday in six European countries. At issue is whether the practice of real-time bidding is a... Continue reading »
by AdExchanger // December 11th, 2020 //
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Nielsen To Overhaul Its Currency; Super Bowl Advertisers Try To Predict The Future

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Give It The Ol’ Rip And Replace Nielsen recently updated its panel-based currency to include data from smart TVs and set-top boxes – but an even bigger change is on the horizon. According to The Wall Street Journal, Nielsen will completely replace its TV... Continue reading »
by AdExchanger // December 9th, 2020 //
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Brendon Mulvihill, SVP and head of licensing at Jukin
Jukin Media On Why Brands Need To Get In On User-Generated Social Video

"On TV & Video" is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com. Jukin Media trawls the social universe for the most shareable video content from everyday people that it can... Continue reading »
by Allison Schiff // December 3rd, 2020 //
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Dethroning The 30-Second Spot: Meet The New Reigning Monarch Of Ad Formats

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jed Hartman, Chief Commercial Officer, Channel Factory The 30-second spot has been the undisputed ruler of advertising units since the birth of broadcast TV. The storytelling, the emotion, the impact and the ROI have all... Continue reading »
by Anthony Rifilato // November 25th, 2020 //
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Industry Group Calls Privacy Sandbox Anticompetitive; Snapchat Launches TikTok Competitor

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Line In The Sand An alliance of digital marketing companies filed a complaint with the UK’s competition authority on Monday calling for the regulator to block Google from implementing the technologies within the Chrome Privacy Sandbox. The sandbox houses Google’s proposals for third-party... Continue reading »
by AdExchanger // November 24th, 2020 //
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