• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O New York
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
    • Other Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»TikTok

Bill Drolet, Enthusiast Gaming CRO
Marketers Don’t Get Gaming, And Enthusiast Wants To Help

“The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Anthony Vargas will be published in full on AdExchanger.com tomorrow. It’s been a tough time for publicly traded publishers. Tech stocks have also been put through the wringer, and video… Continue reading »
by Anthony Vargas // August 19th, 2022 //
»
Comic: Privacy Theater
Trying To Get Back On Topic; Social Shopping Takes Another Hit

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Topics Of Concern The Chrome Topics API, Google’s proposed third-party-cookie replacement, may perpetuate problems that plagued digital advertising and which the product aims to solve, writes Aram Zucker-Scharff, The Washington Post’s engineering lead for privacy and security, in a personal blog post. If… Continue reading »
by AdExchanger // August 8th, 2022 //
»
A storm is coming.
Meta’s Revenue Dropped For The First Time Ever In Q2, As It Faces TikTok, Signal Loss And Weak Ad Demand

If revenue falls in the metaverse, does it make a sound? For the first time in Meta’s history, it reported a year-over-year decline in total revenue, down 1% in the second quarter, to $28.8 billion – missing analyst estimates of $28.94 billion. Ad revenue was down YoY from $28.58 billion to $28.152 billion. The total… Continue reading »
by Allison Schiff // July 28th, 2022 //
»
Giving Creators Control Over Monetization Is The Next Step In Influencer Marketing

Fireside’s platform allows creators to distribute content across a range of media channels, including social media, CTV and podcasts, and monetize it how they see fit. Fireside recently partnered with influencer management firm Slash Management to create Slash Studios, a Fireside network dedicated to content that brings audiences behind the scenes of talent management and social media star making.
by Anthony Vargas // July 28th, 2022 //
»
DOJ Rejects Google’s Antitrust Concessions; Instacart+ Plugs Into The Retail Media Network Network

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Compromise For Google Google’s reported offer to US regulators as a bid to avoid an antitrust suit was to spin off part of its ad business. But that news apparently landed with a thud.  The Department of Justice is poised to move… Continue reading »
by AdExchanger // July 15th, 2022 //
»
Netflix Seeks Top Exec For Its Ad Business; Facebook Shifts Algorithm To Mimic TikTok

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get The Net Netflix isn’t just vetting third-party vendors for its pre-launch ad business (though it is vetting vendors, to be clear).  The streaming leader is on the hunt for an executive to lead its incubating advertising business, The Wall Street Journal reports. … Continue reading »
by AdExchanger // July 12th, 2022 //
»
Influencers Make Bank During A Recession; Planned Parenthood Pours Money Into Meta

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Positive Influence Recession-wary brands are redirecting ad spend away from Google Search and Facebook and toward influencer marketing, Marketing Brew reports. Influencer marketing is more effective than other media channels right now, according to Junior Pence, CMO of Peace Out, a skincare brand… Continue reading »
by AdExchanger // July 8th, 2022 //
»
Ragy Thomas, CEO & founder, Sprinklr
Sprinklr’s CEO Ragy Thomas On Staying Positive In A Tough Economy

When customer experience software company Sprinklr went public in June of last year, it joined a veritable stampede of ad tech companies that hit the public market in 2021. In no particular order, DoubleVerify, Integral Ad Science, AppLovin, ironSource, Viant, Innovid, Outbrain, Taboola, AdTheorent, Zeta Global and AcuityAds all got their tickers ticking last year.… Continue reading »
by Allison Schiff // July 7th, 2022 //
»
Jason Chitwood, general manager of MarketerHire for Agencies
Ready to Experiment With Influencer Marketing? 3 Strategies For Getting Started

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Chitwood, general manager of MarketerHire for Agencies. The creator economy grew during the COVID-19 pandemic, as audiences turned to content for entertainment more than ever before. More than 50… Continue reading »
by AdExchanger Guest Columnist // July 1st, 2022 //
»
Shopify Isn’t All In On Ads (Yet); Universal Music Joins The Media Network Parade

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shopify Is ‘Just Browsing’ Ads Shopify held its twice-annual road map update event this week. Shopify Editions, as the get-together is called, offered up a handful of tantalizing tidbits for industry observers awaiting news of a consolidated Shopify ad platform.  In May, there… Continue reading »
by AdExchanger // June 24th, 2022 //
»
See more articles
 

Popular Today

  • AdExplainer
    AdExplainer: How To Use Attention Metrics
  • On TV and Video
    CTV Ad Buying Is About More Than Just Premium Versus Programmatic
  • earnings
    Walmart’s Advertising Revenue Is Small But Soaring
  • Data
    Google Is Creating A Panel To Feed Its Conversion Models
  • startups
    Just Say No To Calling Yourself Crypto And Other Lessons From The Inc. 5000 List

AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved