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»USA Today

Gannett Applies Test-Focused Approach To Boost Social Traffic

In 2015, Gannett started using a free tool from ShareThis to optimize Facebook posts by testing more than one headline or image at a time. Since then the tool has significantly supported two goals: improving Gannett's engagement on Facebook and driving audiences to USA Today sites such as sports property FTW. “This allows us to... Continue reading »

by Sarah Sluis // April 10th, 2017 //
»
Digital Channels Make Their Move On Sports, The Last Broadcast Stronghold

Although the Rio Olympics broke its own record for reserved ad dollars set during the London Games in 2012, broadcast is losing its iron grip on live sports media. Ratings for NBC across a portfolio of Comcast-owned properties (like MSNBC, CNBC, USA Network, Golf Channel, Telemundo and the NBC smart-TV app channel) were down compared... Continue reading »

by James Hercher // August 23rd, 2016 //
»
Behind CrowdTangle, Publishers’ Favorite Social Media Tool

The best way to cover the pope’s visit to the United States on social media was to highlight the moments where he kissed babies. Such an insight feels intuitively right, but USA Today social media editor Mary Nahorniak only made that discovery using CrowdTangle, a social media tool that helps publishers analyze the best-performing content... Continue reading »

by Sarah Sluis // October 12th, 2015 //
»
Site Redesigns Feed Native Opportunities

The IAB’s native advertising working group is building out recommendations that specifically address the promulgation of feeds. The group, which developed the OpenRTB 2.3 native formats, is narrowing recommendations into three categories: social feeds, news feeds and product feeds. Its focus on feeds indicates an ongoing trend in which traditional website layout, which has tended... Continue reading »

by James Hercher // July 1st, 2015 //
»
USA Today Sports Rides Programmatic For Supply Surges

Sports content consumption fluctuates – down in the offseason, then surging around major sporting events. How can a publisher manage? Gannett-owned USA Today Sports Media Group uses programmatic to pick up the slack. “Programmatic has allowed us to ride those ups and downs of premium sales,” explained Chris Pirrone, the general manager of Sports Digital... Continue reading »

by Sarah Sluis // March 3rd, 2015 //
»
Gannett Splits Business into Two, Buys Remainder of Cars.com for $1.8 Billion

Gannett is splitting its business into two separate, publicly traded companies. One will be the publishing division, including USA Today, USAToday.com, and 81 newspapers across the US. The other company will hold Gannett's digital and broadcasting properties. That will include 46 television stations, as well as Cars.com and CareerBuilder.com. Gannett will also pay $1.8 billion in... Continue reading »

by Sarah Sluis // August 5th, 2014 //
»
Publishers' Programmatic Plea: Where's The Transparency?

As major publishers adopt programmatic methods to boost efficiency and cost-savings, one thing keeps them from putting more valuable inventory up for bid: The perceived lack of transparency in pricing. Consequently, an Interactive Advertising Bureau (IAB) task force made up of publishers has been working on guidelines to clear up the fees and better define... Continue reading »

by David Kaplan // December 18th, 2013 //
»
Gannett Sharpens Digital Ad Position Says CDO Payne

Earlier this month, Gannett, the nation's largest newspaper chain, hosted a "digital upfront" designed to showcase the McLean, Va. media company's value across the web and mobile. After years of struggle, Gannett has recently begun to see strength in its traditional TV ad sales and newspaper circulation revenues, which gained 46 percent and 24 percent,... Continue reading »

by David Kaplan // March 28th, 2013 //
»
 

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