Home Publishers Kelly Andresen Named USA TODAY’s President Of National Sales

Kelly Andresen Named USA TODAY’s President Of National Sales


Gannett’s current president of sales development, Kelly Andresen, has been promoted to president of USA TODAY, national sales. Andresen will assume her new role at the start of 2022.

Andresen will lead Gannett’s national sales division, including the USA TODAY network, which encompasses the company’s inventory across its portfolio of local and national sites. She will also oversee Gannett’s national revenue operations, with a mix of retail marketing, branded content, programmatic advertising and events.

Andresen will also head up Gannett’s Sports Media Group – notably, the company’s sports-betting partnership with Tipico, which was announced in July and officially launched in September.

During her tenure at Gannett, Andresen has overseen the company’s national sales strategy, its B2B marketing and events business and its ad innovation efforts. She is also credited with the launch of GET Creative, the USA TODAY network’s in-house branded content studio.

Andresen joined Gannett from The Washington Post, where she was the Director of WP BrandStudio, its content marketing and production arm. She said her branded content expertise will be useful as USA TODAY expands its content-based revenue.

She also plans to spearhead new first-party data-gathering initiatives, with more audience data attached to local markets.

“In 2022, the opportunity is even greater for us to bring insight and value to national advertisers through the other parts of our business, investing in building out our first-party data strategy, taking consumer data people are actively giving us at the local level, and bringing those insights to advertisers at the national scale,” Andresen said.

Since 2016, USA TODAY’s national ad business has seen five consecutive years of revenue growth. Gannett’s advertising and marketing solutions business totals more than $1 billion, based on the company’s 2020 actuals. USA TODAY’s digital ad business accounts for 90% of its annual advertising revenue, according to Chief Revenue Officer Kevin Gentzel.

Updated Dec. 10 to correct information about Gannett’s advertising revenue.

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.