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»Gannett

TripleLift’s ‘Help Journalism’ Program Incents Brands To Advertise Against Hard News

TripleLift is trying to encourage brands to buy ads next to news content, and has curated a group of 1,600 news publishers into a private marketplace. Those buying within the Help Journalism PMP also won’t have to pay TripleLift’s ad tech fee for the rest of Q2. GroupM has signed more than a dozen of its... Continue reading »
by Sarah Sluis // June 2nd, 2020 //
»
YouTube’s Explosive Growth; S4 Has ‘Fighting Chance’ To Make Its Numbers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. YouTube Flexes YouTube represents a quarter of all AVOD and SVOD viewership in the United States, growing 80% year over year, per Comscore. Among ad-supported services, YouTube has the highest reach and streaming hours, the company said in a blog post. Time spent watching... Continue reading »
by AdExchanger // May 8th, 2020 //
»
Where Is Google On Political Ads?; Gannett Sees Digital Gains

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hiding In Plain Sight Facebook and Twitter have opened up a very public debate about political ads, but where is Google? The internet giant was still working on its pitch to lure political ad buyers away from Facebook and onto YouTube with new tools... Continue reading »
by AdExchanger // November 5th, 2019 //
»
3 Things To Know About The Gannett/GateHouse Media Merger

If all goes according to plan, America’s two largest newspaper chains will become one by the end of the year. Earlier this week, New Media Investment Group, parent company of GateHouse Media, announced its intention to buy USA Today publisher Gannett in a deal valued at $1.4 billion. If antitrust regulators approve the merger, GateHouse... Continue reading »
by Allison Schiff // August 7th, 2019 //
»
Double Verify Snaps Up Contextual Ad Firm; Germany Quashes Facebook's Like Button Data

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Doubled Up DoubleVerify has acquired the Finnish contextual ad tech startup Leiki for an undisclosed sum. Leiki is DoubleVerify’s first acquisition and comes a year and a half after DV was bought by the private equity firm Providence Equity Partners. Other ad tech companies... Continue reading »
by AdExchanger // January 15th, 2019 //
»
Gannett Applies Test-Focused Approach To Boost Social Traffic

In 2015, Gannett started using a free tool from ShareThis to optimize Facebook posts by testing more than one headline or image at a time. Since then the tool has significantly supported two goals: improving Gannett's engagement on Facebook and driving audiences to USA Today sites such as sports property FTW. “This allows us to... Continue reading »
by Sarah Sluis // April 10th, 2017 //
»
After The Gannett Spinoff, Tegna Builds Up Its OTT Ads Business

After Tegna spun off its broadcast and digital media business from Gannett in 2015, it built a managed services unit called Premion, focused on over-the-top advertising in regional and local markets. Premion initially used Tegna’s 700-person sales force but is now bulking up with dedicated sales staff. “We just brought on a regional sales director... Continue reading »
by Kelly Liyakasa // January 30th, 2017 //
»
USA Today Network Test Drives VR Ads With Toyota

Virtual reality is in its infancy, but USA Today Network thinks growing brand interest in 360-degree video will lead to greater VR adoption. The publisher network, which includes USA Today and 109 other Gannett-owned local media properties, on Thursday rolled out a weekly VR news series called “VRtually There.” YouTube has exclusive distribution rights to... Continue reading »
by Kelly Liyakasa // October 20th, 2016 //
»
Gannett CRO Kevin Gentzel’s Vision: Branded Content Across Hometown Newspapers

After Gannett CRO Kevin Gentzel reads his hometown newspaper, the Pensacola News Journal, he puts on his sales hat. Local papers are a “powerful environment” and Gentzel’s first order of business, as Gannett’s new sales chief, is to harness that power with branded content. If he has his way, that content will appear not just... Continue reading »
by Sarah Sluis // August 18th, 2015 //
»
Gannett Splits Business into Two, Buys Remainder of Cars.com for $1.8 Billion

Gannett is splitting its business into two separate, publicly traded companies. One will be the publishing division, including USA Today, USAToday.com, and 81 newspapers across the US. The other company will hold Gannett's digital and broadcasting properties. That will include 46 television stations, as well as Cars.com and CareerBuilder.com. Gannett will also pay $1.8 billion in... Continue reading »
by Sarah Sluis // August 5th, 2014 //
»
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