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»Gannett

Publishers Aren’t Sweating The Migration From Universal Analytics To Google Analytics 4

The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how advertising ROI will be measured via Google’s services going forward. But publishers that spoke to AdExchanger about their migration plans aren’t feeling the same pressure as with, say, preparation for third-party cookie deprecation, Google’s other… Continue reading »
by Anthony Vargas // July 11th, 2022 //
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Why Babylist Is One Of The Most Interesting Ecomm Plays; Check My Ads Sets Its Sights On Fox

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Baby Steps Babylist began as a registry to combine a gift registry and services (like helping new parents by arranging dog walks) with an affiliate revenue model. Although the approach worked well, 85% of Babylist’s sales went to a single retail partner, CEO… Continue reading »
by AdExchanger // June 10th, 2022 //
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Who Verifies The Verifiers?; Twitter Shops Till It Drops

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Hate, Verifi … cate  The newspaper company Gannett, best-known for publishing USA Today, misrepresented ads in programmatic auctions over the course of nine months until just last week. In many cases, the inaccurate ads were seemingly bound for the flagship USA Today site… Continue reading »
by AdExchanger // March 10th, 2022 //
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Kelly Andresen Named USA TODAY’s President Of National Sales

Gannett’s current president of sales development, Kelly Andresen, has been promoted to president of USA TODAY, national sales. Andresen will assume her new role at the start of 2022. Andresen will lead Gannett’s national sales division, including the USA TODAY network, which encompasses the company’s inventory across its portfolio of local and national sites. She… Continue reading »
by Anthony Vargas // December 9th, 2021 //
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Gannett CRO Kevin Gentzel
Gannett On Why National Brands Are Going Big In Local Markets

Gannett CRO Kevin Gentzel kicks off nearly every morning by checking in virtually with one of the local sales teams that represent the hundreds of local media properties in the USA Today Network, from Indianapolis to the Treasure Coast of Florida. And he often ends his day on his Peloton for a joint ride with… Continue reading »
by Allison Schiff // January 27th, 2021 //
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McLaren Greater Lansing Embraces Local Advertising During The Pandemic

During times of crisis, advertisers want to connect with people reading local journalism. Michigan-based healthcare company McLaren Greater Lansing used Gannett’s sponsored content offering to share critical messages during the pandemic with a more nuanced, responsive approach than it could achieve with just banner ads. For example, the health care company noticed many patients were… Continue reading »
by Sarah Sluis // July 16th, 2020 //
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TripleLift’s ‘Help Journalism’ Program Incents Brands To Advertise Against Hard News

TripleLift is trying to encourage brands to buy ads next to news content, and has curated a group of 1,600 news publishers into a private marketplace. Those buying within the Help Journalism PMP also won’t have to pay TripleLift’s ad tech fee for the rest of Q2. GroupM has signed more than a dozen of its… Continue reading »
by Sarah Sluis // June 2nd, 2020 //
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YouTube’s Explosive Growth; S4 Has ‘Fighting Chance’ To Make Its Numbers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. YouTube Flexes YouTube represents a quarter of all AVOD and SVOD viewership in the United States, growing 80% year over year, per Comscore. Among ad-supported services, YouTube has the highest reach and streaming hours, the company said in a blog post. Time spent watching… Continue reading »
by AdExchanger // May 8th, 2020 //
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Where Is Google On Political Ads?; Gannett Sees Digital Gains

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hiding In Plain Sight Facebook and Twitter have opened up a very public debate about political ads, but where is Google? The internet giant was still working on its pitch to lure political ad buyers away from Facebook and onto YouTube with new tools… Continue reading »
by AdExchanger // November 5th, 2019 //
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3 Things To Know About The Gannett/GateHouse Media Merger

If all goes according to plan, America’s two largest newspaper chains will become one by the end of the year. Earlier this week, New Media Investment Group, parent company of GateHouse Media, announced its intention to buy USA Today publisher Gannett in a deal valued at $1.4 billion. If antitrust regulators approve the merger, GateHouse… Continue reading »
by Allison Schiff // August 7th, 2019 //
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