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»featured

Why Microsoft’s Potential TikTok Acquisition Probably Isn’t About Advertising

  Microsoft hasn’t had a rosy history in advertising. The tech giant’s ad business dates back to its failed aQuantive acquisition in 2007, which it wrote down by $6.2 billion in 2012 after failing to monetize display advertising. Microsoft then outsourced its display business to AOL in 2015. Today, Microsoft holds roughly 1.4% of the... Continue reading »
by Alison Weissbrot // August 5th, 2020 //
»
Riding The Streaming Wave To Reach Audiences At Scale

This article is sponsored by Verizon Media. We are living in a world few saw coming as recently as six months ago. In a climate where making long-term predictions is all but impossible, even the savviest marketers are being forced to rethink their media strategies around ever-changing consumer behaviors. With more to lose – and... Continue reading »
by AdExchanger Content Studio // August 4th, 2020 //
»
Q2: Facebook Acknowledges IDFA Loss Could Have A Material Business Impact

Despite a healthy second quarter that shrugged off the economic downturn, Facebook CFO Dave Wehner warned investors on Thursday that Apple’s IDFA changes coming in iOS 14 could “prove to be a challenging headwind.” “We’re still trying to understand what these changes will look like and how they impact us and the rest of the... Continue reading »
by Allison Schiff // July 30th, 2020 //
»
Big Tech Antitrust Hearing: These Are The Top Questions Lawmakers Lobbed At Zuck, Bezos, Cook And Pichai

Big tech CEOs – collect ’em all. Mark Zuckerberg, Sundar Pichai, Tim Cook and Jeff Bezos (making his first appearance before Congress) convened virtually on Wednesday for a historic hearing hosted by the House Judiciary subcommittee on antitrust delving into the market power of online platforms. The hearing (which was ironically livestreamed on Google-owned YouTube) is... Continue reading »
by Allison Schiff // July 30th, 2020 //
»
At Long Last, Google's CMP And IAB Europe Agree To Share Consent Systems

The Google consent management platform (CMP) Funding Choices will finally integrate with the IAB Europe’s Transparency & Consent Framework (TCF), the collaborative industry solution for passing consent data signals in the supply chain. Google also said Thursday that Funding Choices now includes compliance with the California Consumer Privacy Act (CCPA). When traffic is from the... Continue reading »
by James Hercher // July 30th, 2020 //
»
COVID Tagged Criteo For $100 Million, But Ecommerce Gains Help It Rebound

The COVID-19 crisis has sent Criteo spinning with a mix of headwinds and tailwinds. Criteo earned $438 million in Q2, a 17% decline from the same period last year, according to its earnings report on Wednesday. By comparison, Criteo’s Q1 2020 revenue had dipped 3% year-over-year. And the company attributed $100 million in lost revenue... Continue reading »
by James Hercher // July 29th, 2020 //
»
Zenith ad spend forecast
Zenith: Record Political Ad Spend Steadies US Forecasts

The United States ad market has proven more resilient than anticipated thanks to record political ad spending in the run-up to the 2020 election. Still, US ad spend will decrease 7% this year to $236 billion due to the impacts of COVID-19, according to Zenith’s global ad spend forecast, released on Monday. Without political ad... Continue reading »
by Alison Weissbrot // July 28th, 2020 //
»
Partnerize Snaps Up Pepperjam, As Affiliate Networks Fly Off The Shelves

Partnerize said Tuesday it has purchased the affiliate network Pepperjam for an undisclosed price. Partnerize’s tech uses automation to help clients optimize their relationships with marketer partners, like affiliates, ecommerce ad deals or influencers. Pepperjam has a traditional affiliate network business where publishers link from their page to a product page, and a network of... Continue reading »
by James Hercher // July 28th, 2020 //
»
Omnicom Cut 6,100 Jobs In Q2, But Believes The Worst Is Over

Omnicom mitigated the impacts of the COVID-19 pandemic on its business in part by cutting 6,100 jobs across its network in the second quarter, the company said Tuesday during its earnings call. Omnicom also froze hiring, eliminated salary increases, implemented voluntary pay cuts across its agencies and participated in government subsidy programs in 35 markets.... Continue reading »
by Alison Weissbrot // July 28th, 2020 //
»
C2 Ventures’ First Investment Boostr Raises $7M At Triple The Valuation

The tech investment fund C2 Ventures (C2V), founded by mobile ad tech entrepreneur Chris Cunningham, said Monday that one of its previous investments – Boostr – raised $7 million, at a valuation that triples what it had last year. Boostr founder and CEO Patrick O’Leary did not disclose terms of the deal or the company’s... Continue reading »
by James Hercher // July 27th, 2020 //
»
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