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»featured

Just Say No To Calling Yourself Crypto And Other Lessons From The Inc. 5000 List

The 2022 Inc. 5000 list was published on Tuesday, and although its purpose is mostly for marketing (companies pay for inclusion, after all), it is a useful benchmark for tracking the startup ecosystem. For instance, the top 100 companies on the list once included numerous strong ad tech contenders. In 2019, publisher ad tech company… Continue reading »
by James Hercher // August 17th, 2022 //
»
State Privacy Laws Will Spur Action Against Dark Patterns

We’re about to see a lot more enforcement against dark patterns from the Federal Trade Commission and on a state level. Holding companies to account for using deceptive language that pushes people into sharing their data has largely fallen to the FTC, but now, US privacy laws are starting to mention dark patterns too.
by Alyssa Boyle // August 17th, 2022 //
»
Walmart’s Advertising Revenue Is Small But Soaring

Advertising may be just a fraction of Walmart’s overall revenue – but it’s a nerve center for growth. Walmart, which reported its quarterly on Tuesday, generated total revenue of $153 billion in Q2 alone, the vast majority of which came from store sales. But although Walmart didn’t disclose its advertising revenue for the second quarter, it… Continue reading »
by James Hercher // August 16th, 2022 //
»
Comic: The power of data-driven attribution compels you."
Google Is Creating A Panel To Feed Its Conversion Models

Everything old is new again. Surveys are on the rise, marketers are turning their attention to media mix modeling (MMM) – and Google is recruiting participants for an online panel through a partnership with Gallup. The panel will serve as a truth set to validate the models Google uses to estimate online conversions across its… Continue reading »
by Allison Schiff // August 16th, 2022 //
»
Nabiha Syed, CEO, The Markup
Speaking Truth To Power, With The Markup’s CEO Nabiha Syed

“Big Tech Is Watching You. We’re Watching Big Tech.” That’s The Markup’s slogan. The Markup is a nonprofit news organization founded in 2018 and launched in early 2020, just a couple of weeks before the pandemic began. It runs in-depth, data-driven investigations that reveal the various ways in which technology is reshaping society, with a… Continue reading »
by Allison Schiff // August 16th, 2022 //
»
Looks like AppLovin’s attempt to wedding crash Unity’s planned merger with ironSource isn’t going to work.
Unity Rejects AppLovin’s Bid And Sticks With IronSource

Looks like AppLovin’s attempt to wedding crash Unity’s planned merger with ironSource isn’t going to work. On Monday, Unity’s board of directors rejected AppLovin’s bid to buy the company and reaffirmed its commitment to merge with ironSource. Read the release. As a quick refresher: Last week, AppLovin offered to buy Unity for roughly $20 billion… Continue reading »
by Allison Schiff // August 15th, 2022 //
»
Comic: Updating The Platform
Umami Offers A New Flavor Of Non-Google Analytics

If you’re a site analytics tools and your name isn’t “Google” or “Adobe,” there hasn’t been much room to grow. Most Fortune 500-type companies use Adobe Analytics and nearly everyone with a a website uses Google Analytics (GA), which is ubiquitous and free. Launching a startup that could compete against Google’s army of engineers was… Continue reading »
by James Hercher // August 12th, 2022 //
»
Vizio’s Bet On Advertising And Data Is Paying Off At Last

Vizio has walked a tricky tightrope since launching its advertising business in late 2019. It needs its advertising and data business to offset diminishing returns and lower prices on hardware sales. But after a tough first year on the market, with Vizio down by more than half over the past 12 months, the company is… Continue reading »
by James Hercher // August 11th, 2022 //
»
Losing Faith In Walled Gardens, Brands Test New Analytics

Attribution and analytics are an absolute dumpster fire right now, as governments around the world, not to mention companies like Apple and Google, are tightening their data privacy rules. But one person’s trash is another person’s treasure. And that’s certainly the case with analytics. Since major ad platform attribution reports can no longer be trusted… Continue reading »
by James Hercher // August 11th, 2022 //
»
Feeling bearish.
What The End Of Days For Ad Tech Might Look Like

Are public ad tech companies totally screwed? “Um, do you want the short answer?” said Rocco Strauss, a partner at independent equity research firm Arete Research. “Because the short answer is … yes,” Strauss said. Although upfront commitments for the second half of the year may delay the inevitable, platform privacy changes and recession fears… Continue reading »
by Allison Schiff // August 10th, 2022 //
»
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