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»featured

Facebook Soldiers On Post-ATT With Much-Needed Tweaks To Its Measurement Suite

It’s a post-ATT world, and Facebook is still figuring out how to live in it. On Wednesday, Facebook shared an update about what it’s doing to triage its data signal losses due to Apple’s AppTrackingTransparency framework, including the release of several new measurement-focused products. Facebook needs to make moves like these pronto. Formerly immutable truths... Continue reading »
by Allison Schiff // October 20th, 2021 //
»
Snowflake Launches A Media Cloud, As It Builds Out Programmatic Services

Snowflake, the cloud data services company, launched a Media Cloud on Tuesday, bringing together customers and businesses with specific needs related to media and advertising. The new Media Cloud is a suite of data products and integrations for services such as measurement and attribution, identity resolution, profile enrichment and advertising activations. Experian’s identity data and... Continue reading »
by James Hercher // October 19th, 2021 //
»
The Rise Of The Walled Gardens Around ACR Tech In Smart TVs

In the wake of Nielsen losing its National and Local TV accreditation from the Media Rating Council, networks are eyeing alternative measurement companies. Sitting within many of these data sets is automated content recognition (ACR) tech. ACR tech captures and interprets audio and video snippets on a TV, helping data companies understand the totality of... Continue reading »
by Tony Rifilato // October 18th, 2021 //
»
Developers have been reporting allegedly strange behavior from AppLovin’s MAX Unity SDK.
AppLovin Rubs Some Devs The Wrong Way With SKAdNetwork Postback Data Grab

Developers have been reporting allegedly strange behavior from AppLovin’s MAX Unity SDK. At least one developer discovered that MAX, AppLovin’s in-app monetization solution, appears to have been capturing iOS 15 postbacks for installs generated by other ad networks automatically and without permission. The tip was shared anonymously with the mobile ad industry forum Mobile Dev... Continue reading »
by Allison Schiff // October 14th, 2021 //
»
Advertiser Perceptions DSP Wave Charts The Rise Of Self-Serve Tech

Let us help you serve yourself. That’s the accelerating trend in fast-food chains, car dealerships, remote work life and, yes, in ad tech. The ascendancy of the self-serve DSP is here, according to the latest Advertiser Perceptions DSP wave. The report is based on a survey of 336 brand and agency advertisers who spend at... Continue reading »
by James Hercher // October 14th, 2021 //
»
How Facebook Is Overhauling Its Attribution Standards To Deal With Apple’s ATT

This is part one of a two-part deep dive series on the changing face of attribution. Facebook’s had a tough time of it recently. There was the explosive Wall Street Journal Facebook exposé, whistleblowing on Capitol Hill and the stock market’s reaction, which shaved tens of billions off Facebook’s valuation in a single day. But... Continue reading »
by James Hercher // October 11th, 2021 //
»
AdSense First Price
Google Switches AdSense To A First-Price Auction

First-price auctions are coming to Google AdSense. The change will go into effect later this year, Google shared in a blog post on Thursday. Google Ad Manager and AdMob have already switched to a first-price auction. Though not nearly as momentous as when Google flipped the switch for Ad Manager, the AdSense change signals that... Continue reading »
by Sarah Sluis // October 7th, 2021 //
»
Dotdash Meredith
Dotdash Acquires Meredith At A $2.7 Billion Valuation

Sustainable digital media business models exist – just look at Dotdash. Dotdash acquired Meredith at a $2.7 billion valuation Wednesday to form a new media business to be called Dotdash Meredith. At first glance, the two entities coming together feels like a marriage of opposites: a century-old magazine media company and a digital native. But... Continue reading »
by Sarah Sluis // October 6th, 2021 //
»
AppLovin Acquires MoPub From Twitter For Just Over $1 Billion In Cash

Mobile ad platform AppLovin loves acquiring companies. On Wednesday, AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash. The move makes a lot of sense. Recently-public company AppLovin has been on a mobile ad tech buying spree, with more than a half-dozen acquisitions under its belt in the... Continue reading »
by Allison Schiff // October 6th, 2021 //
»
FTC Commissioner Advocates ‘Data Minimization’ In Advertising

What if all the privacy-safe, transparent, opt-in and consent-based digital advertising initiatives of the past few years turn out, a few years hence, to have been an entire waste of time? It’s not such a far-flung possibility. Privacy and consumer data solutions in the market have “hinged on the principles of notice and choice” for... Continue reading »
by James Hercher // October 6th, 2021 //
»
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