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»featured

LiveRamp Earnings Show It Has The Runway (And Cash) To Weather This Crisis

The recent string of relatively strong Q1 ad tech performances continued on Thursday, when LiveRamp announced revenue grew 35% year over year to $106 million. The toughest quarter is still to come. LiveRamp CEO Scott Howe cautioned investors that Q2 could show a sequential decline in revenue and potentially be net-zero or negative in terms... Continue reading »
by James Hercher // May 22nd, 2020 //
»
Live Industry Updates: The Atlantic Lays Off 17% Of Staff, Accelerates Subscription Strategy

This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. May 21 The Atlantic Lays Off 17% Of Staff, Accelerates Subscription Strategy The Atlantic laid off 68 people, or 17% of its staff,... Continue reading »
by AdExchanger // May 21st, 2020 //
»
The Gaming Audience Is A Lot More Diverse And Desirable Than You Think

A couple of years ago, Amazon Kindle asked Nativex, one of its app monetization partners, to strike hypercasual game publishers from its media plan. But Nativex demonstrated that the hypercasual audience is primarily female and 25+ with a predilection for e-reading – and that Kindle campaigns have really good conversions when targeting that audience. “We’re... Continue reading »
by Allison Schiff // May 21st, 2020 //
»
Target And Walmart Earnings Show How American Shopping Has Been Reset

Walmart and Target, which both reported quarterly earnings this week, underscore how American shopping habits are being reshaped. Walmart and Target both saw a double-digit increase in average cart value (16.5% and 12.5%, respectively) and a single-digit decline in the number of transactions, since people stocked up with fewer shopping trips. Older Americans also boosted... Continue reading »
by James Hercher // May 20th, 2020 //
»
Social Distancing With Friends: Eyeo CEO Till Faida

Eyeo GmbH, the German tech company that owns the popular ad blocker Adblock Plus, has navigated a tricky course as the world's largest ad blocker and, more recently, as an advertising platform in its own right. For years, ad blocking was an uncomfortable topic in digital media and advertising. Nowadays, online ad platforms and mobile... Continue reading »
by James Hercher // May 20th, 2020 //
»
NerdWallet CMO
How NerdWallet’s CMO Is Growing A Brand During A Crisis

During a time of economic uncertainty, should a CMO put her brand on the sidelines? Or should she increase media investment – especially if buying ads is cheap? NerdWallet’s CMO Kelly Gillease has been in the midst of that marketing calculus as the brand recalibrates its strategy for the rest of 2020. “We decided that... Continue reading »
by Sarah Sluis // May 20th, 2020 //
»
Facebook Goes Further Into Ecommerce With New 'Shops' Feature

Facebook on Tuesday launched a new commerce toolkit, called Shops, with a revamped model for how the company fits into the online shopping landscape. Shops will give every SMB, merchant and product company the ability to set up a virtual storefront across Facebook’s app properties. Unlike previous Facebook and Instagram commerce products, Shops will also... Continue reading »
by James Hercher // May 19th, 2020 //
»
While The World Falls Apart The Stock Market – And Ad Tech Especially – Keeps Pumping

With almost two months of nationwide lockdowns under our belts and a round of quarterly earnings reports, Wall Street’s sentiment around digital media and ad tech companies is … surprisingly positive. Companies that rely on advertising are supposed to be among the most prone to recessions and market panic, since advertising is historically tied to... Continue reading »
by James Hercher // May 19th, 2020 //
»
Moat Introduces New Reach Tool For Cross-Platform Digital Campaigns

Digital ad mainstay Moat is getting into reach-based measurement, and incorporating TV. The Oracle Data Cloud unit revealed the general availability of its cross-platform reach tool, Moat Reach, on Tuesday. Oracle Data Cloud has been working on Moat Reach for more than a year, said product management VP Kevin Whitcher. It integrates Moat’s analytics platform,... Continue reading »
by James Hercher // May 19th, 2020 //
»
Chrome To Block Data-Greedy Ads – As More Control Moves To Browser Software

Chrome said Thursday that it will start limiting the data and computing resources a display ad can use before the ad will be considered abusive and is blocked. Chrome product manager Marshall Vale wrote in a blog post that the decision will “save our users batteries and data plans.” Read the post. This announcement targets... Continue reading »
by James Hercher // May 14th, 2020 //
»
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