• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Power Players
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»featured

Conviva Leaps From Video Analytics To Bidstream Data With First Ad Tech Partnership

The streaming analytics company Conviva released its first ad tech product, a contextual data integration with The Trade Desk, on Thursday. Conviva places a sensor in publishers and programmers’ videos or streaming content. The sensor isn’t a third-party data collector like a cookie or SDK. It’s the tool the publishers place in their video players... Continue reading »
by James Hercher // July 29th, 2021 //
»
Google Cruises On Digital Ad Resurgence And Retail Client Gains

Alphabet reported total revenue of almost $61.9 billion in Q2 2021, a 62% year-over-year increase. The company’s Q2 profit jumped from $7 billion in 2020 to $18.5 billion this year. The eye-popping growth rate is misleading. Q2 last year was a disaster; The first time Alphabet (or Google before that) ever reported a yearly revenue... Continue reading »
by James Hercher // July 28th, 2021 //
»
Sponsored Product Ads Have Taken Over Amazon Search – And They Won’t Stop There

More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year and a half can be seen in the revenue growth in Amazon earnings reports and the promulgation of retail media platforms such as Walmart Connect, Target’s Roundel and Google Shopping. Marketers, too, are getting used... Continue reading »
by James Hercher // July 26th, 2021 //
»
Taboola Targets Ecommerce And Affiliate With $800M Deal For Connexity

Taboola has had a busy month. Three weeks after the company began trading on the Nasdaq, it acquired the commerce-based ad tech company Connexity for $800 million on Friday. Connexity is a logical and alluring takeover target. Taboola places recommendation boxes on publisher sites to connect visitors with advertisers and other publishers. Connexity is also... Continue reading »
by James Hercher // July 23rd, 2021 //
»
Ad Agency Holding Companies Celebrate Return Of Ad Revenue And Regained Confidence

A year ago, all the major ad agency holding companies were digging themselves out of a deep hole, as investors hedged their bets on the return of ad budgets and even the survival of traditional agencies. Fast forward one year – and what a difference that year has made. Omnicom lost more than a third... Continue reading »
by James Hercher // July 21st, 2021 //
»
Advertiser Perceptions Cookieless Future Report Captures A “Snapshot” Of Industry Evolution

Just before Google Chrome postponed its phaseout of third-party cookies until late 2023, publishers and advertisers were both optimistic and unprepared, according to Advertiser Perceptions’ latest Cookieless Future Report. Based on surveys and interviews taken in April and May of this year, the report practically comes from a different age – but the data is... Continue reading »
by James Hercher // July 20th, 2021 //
»
Anthony Katsur On Leading The IAB Tech Lab – One Of The Toughest Gigs In Ad Tech

Anthony Katsur comes brandishing a fitting resume for IAB Tech Lab CEO. He held senior leadership roles at DoubleClick, MediaMath, Rubicon Project, Sonobi and Nexstar, and he’s familiar with the messy intersection where IAB rules and business frameworks meet on-the-ground technology. Katsur faces a tough job that would challenge even an experienced leader when he... Continue reading »
by James Hercher // July 19th, 2021 //
»
Cloud Data Company Snowflake Gives Ad Tech A Boost By Joining UID2

The Unified ID 2.0 (UID2), the programmatic industry’s open web advertising identifier, has steadily added to its partnership roster of brands, agencies, ad tech vendors and publishers in the past couple years, becoming the most-used ID aside from walled garden platforms like Google, Facebook and Amazon. But UID2’s newest addition is perhaps its most interesting... Continue reading »
by James Hercher // July 16th, 2021 //
»
Adelaide Raises $2 Million From Angel Backers To Develop Its Attention-Based Ad Metric

The online ad tech startup Adelaide raised $2 million its first investment round from a crew of industry angel investors to build out its attention-based advertising currency, the Attention Unit [AU], as an alternative to campaigns determined primarily by viewability. Adelaide’s AU factors in the context of the ad placement and the likelihood that the... Continue reading »
by James Hercher // July 16th, 2021 //
»
RevenueCat’s Barnard On The Simmering Apple-Developer Feud

"The Sell Sider" is a column written from the perspective of the sell side of the digital media community. App creator-turned-developer advocate David Barnard’s career trajectory is one typical of Apple’s App Store, but also exceptional to the App Store. A recording engineer with no software expertise, Barnard built a profitable stable of mobile apps,... Continue reading »
by James Hercher // July 16th, 2021 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Conviva Leaps From Video Analytics To Bidstream Data With First Ad Tech Partnership
  • Facebook Warns Of Q3 Slowdown Due To Apple Tracking Restrictions
  • Why We Cannot Miss The Mark On Ad Frequency Capping In The Post-Cookie Era
  • How To Navigate The CTV Supply Labyrinth
  • The Big Story: A Supply Shortage In Programmatic CTV
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved